Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Exit Five ## Sitemaps - [XML Sitemap](https://exitfive.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Pages - [Events](https://exitfive.com/events/) - [Upcoming CMO Council Events](https://exitfive.com/cmo-council/events/) - [ABM Survey](https://exitfive.com/abm-session-survey/): We’d love your thoughts on ABM as we prepare for this week’s discussion. - [AI Creativity Survey](https://exitfive.com/ai-creativity-survey/): We’d love your thoughts on AI & Creativity as we prepare for this week’s discussion. - [Exit Five New York City Meetup](https://exitfive.com/nyc/) - [Drive 2027](https://exitfive.com/drive-2027/) - [You’re all Set](https://exitfive.com/ai-agent-survey/): Thanks for registering for this Friday's Live Session!We'd love your thoughts on agents as we prepare for this weeks discussion. - [Select Your Workshops](https://exitfive.com/drive/workshops/) - [Exit Five Expert Network](https://exitfive.com/network/) - [Executive — Received](https://exitfive.com/executive/received/) - [Executive — Approved](https://exitfive.com/executive/approved/) - [CMO Council — Received](https://exitfive.com/cmo-council/received/) - [CMO Council — Approved](https://exitfive.com/cmo-council/approved/) - [Executive — Booked](https://exitfive.com/executive/booked/) - [Executive](https://exitfive.com/executive/) - [CMO Council — Booked](https://exitfive.com/cmo-council/booked/) - [CMO Council Application](https://exitfive.com/cmo-council/apply/) - [The 5-Minute Positioning Audit](https://exitfive.com/positioning-audit/) - [Exit Five Partners With Zoom to Scale Exit Five Live in 2026](https://exitfive.com/zoom-partnership/): I’m excited to announce our new partnership with Zoom to get even more out of our content at Exit Five. Starting in August, we're officially partnering with Zoom Webinars and Events for the rest of 2026, across all of our live sessions. - [Growth Marketing](https://exitfive.com/growth-marketing/): Growth Marketing - [Newsletter — Thank You](https://exitfive.com/newsletter-thank-you/) - [Clay’s B2B Marketing Strategy: What Every B2B Marketer Should Know](https://exitfive.com/clay-marketing-strategy/): Exit Five has covered Clay’s b2b marketing strategy across multiple podcast episodes and newsletters. This page pulls together everything we’ve learned — the frameworks, tactics, and decisions behind one of B2B’s most-watched growth stories. - [Marketing Leadership Retreat](https://exitfive.com/retreat/) - [Content](https://exitfive.com/content/) - [Newsletter](https://exitfive.com/newsletter/) - [Marketing Salary Calculator](https://exitfive.com/marketing-salary-calculator/) - [16 Lessons for a First-Time B2B Marketing Leader](https://exitfive.com/16-marketing-leadership-lessons/) - [AI SEO Course](https://exitfive.com/ai-seocourse-lp/) - [Pricing](https://exitfive.com/pricing/) - [Drive 2026 Keynote Speakers](https://exitfive.com/drive/speakers/) - [Drive 2026 Lodging](https://exitfive.com/drive/lodging/) - [Community](https://exitfive.com/community/) - [CMO Council](https://exitfive.com/cmo-council/) - [Drive 2026](https://exitfive.com/drive/) - [Home](https://exitfive.com/) - [Privacy Policy](https://exitfive.com/privacy-policy/): Effective Date: Jan 24, 2025 ## Newsletters - [An Agent That Edits Drafts Before You Do](https://exitfive.com/newsletter/an-agent-that-edits-drafts-before-you-do/): Despite what you might read on LinkedIn, most marketers are still figuring agents out. Of the 1,000 marketers we asked, more than half hadn’t built an AI agent or tried and got stuck. Three quarters didn’t know where to start or didn’t have time to learn. If that’s you, you’re in the right place. - [5 Takeaways from Hubspot’s Unbound 2026](https://exitfive.com/newsletter/5-takeaways-from-hubspots-unbound-2026/): Two events in two weeks: from 400 people at Drive in Stowe, VT last week to 13,000+ at Unbound in Boston. One person put it like this: we went from marketing summer camp to marketing mayhem. Lots of people came up to me to talk about Drive - I actually couldn’t believe how many people were away from their desks two weeks in a row. - [Make LinkedIn growth a team sport](https://exitfive.com/newsletter/make-linkedin-growth-a-team-sport/): Have you noticed the Exit Five team publishing more on LinkedIn over the last month? Not a coincidence. Our CEO Dan and I challenged the team to grow their following through what we’re calling the Clout Cup. Whoever grows the most over 90 days wins. There’s a cash prize, plus perks at our offsite (winner picks the limo ride playlist in Miami). - [Drive Top 5 (According to the Exit Five Team)](https://exitfive.com/newsletter/drive-top-5-according-to-the-exit-five-team/): After Drive, we jammed out as a team on our highlights. And since we couldn’t help but notice all the feedback pouring in from attendees on LinkedIn, we pulled in some of that too. Here’s what we’re feeling and seeing after this year’s event. - [The Best B2B Marketing Education Likely Won’t Come From A Course](https://exitfive.com/newsletter/the-best-marketing-education-likely-wont-come-from-a-course/): I spent about a decade in marketing before founding Exit Five, working my way from PR intern to CMO. Ten or so years ago I landed what was then my dream job at Drift: 28 years old, backed by top-tier VC firm Sequoia Capital, with Pat Grady on the board, fresh off taking HubSpot public. I was the first marketer at the company, with a real shot to put my name on something. This experience shaped my understanding of the importance of b2b marketing education in a rapidly changing industry. - [5 Findings from Analyzing Every B2B Mascot That Exists](https://exitfive.com/newsletter/5-findings-from-analyzing-every-b2b-mascot-that-exists/): Editor’s note: Taking it from here is Louis Grenier, author of Stand The F*ck Out and founder of B2B consultancy STFO, a positioning + GTM consultancy for B2B companies. Louis has spent over a decade telling B2B companies uncomfortable truths about their positioning. He’s advised Dropbox, Hotjar, Ahrefs, and Balsamiq - and he’s headlining Drive next week. Over to Louis. - [How to Turn LinkedIn Into Your Best Growth Channel in Fall of 2026](https://exitfive.com/newsletter/how-to-turn-linkedin-into-your-best-growth-channel-in-fall-of-2026/): I've been writing on LinkedIn for over a decade, and I still think it's the most effective channel in B2B marketing for most industries (as we’ve discussed recently, not every industry, but many). Since most of you are in this world, today we dive into the LinkedIn for B2B playbook - specifically how to make it one of your best growth channels. Let’s get into it. - [B2B Doesn’t Have To Be Boring: 3 Creative Tactics for Scroll-Stopping B2B Ads](https://exitfive.com/newsletter/b2b-doesnt-have-to-be-boring-3-tactics-to-make-fun-ads-for-boring-products/): Dasha here. (Editor’s note: Dasha is VP Marketing at Proton.AI and co-host of the Exit Five podcast.) A lot of you are marketing products that can be a bit dry (to put it mildly).  - [5 battle-tested webinar tactics for B2B Marketing](https://exitfive.com/newsletter/5-battle-tested-webinar-tactics-for-b2b-marketing/): No, these aren't just made up ideas from the Exit Five team. Each of these plays have already been proven by actual marketers, so you know they work (we got receipts). A preview of what’s in store: a registration flow that 5x’d conversions, how to automate content repurposing, creating compounding results with a format change, and more from pros at companies like AirOps and CaliberMind. Hear from the source what worked and what didn't, evaluate what’s missing from your webinar toolkit, pick one of these plays to try out, and get to work.  - [Marketing to B2B buyers who aren’t on LinkedIn](https://exitfive.com/newsletter/marketing-to-b2b-buyers-who-arent-on-linkedin/): People often say B2B marketing is boring (usually people who aren't actually doing it). Some of the best marketers are building great brands in categories nobody talks about: fintech, healthtech, industrial and manufacturing, insurance, facilities management, professional services, and so many more. We recently interviewed a VP on the pod who runs marketing for a company that sells software to auto repair shops, a buyer who's about as far from a typical B2B audience as it gets. Here's her playbook. - [3 Lessons From a 15-Year CMO of a $700M Cyber Company](https://exitfive.com/newsletter/3-essential-b2b-marketing-lessons/): Fifteen years at one company, in one role could get stale. For Rob Sobers, it hasn't. He's had the same employer and title for 15 years, but not the same job description. As the company has changed under him - from startup, to growth, to IPO, and now public, so have his objectives as CMO. He has learned valuable B2B Marketing lessons throughout his journey. - [4 Proven Growth Plays to Use Right Now in B2B Marketing](https://exitfive.com/newsletter/4-proven-growth-plays-to-use-right-now/): We cover: a Claude skill that boosted AI visibility by 30%, LinkedIn articles built for AEO, the “3S” framework for better content creation fueled by VOC, and a physical book launch that turned into a year of ABM touchpoints. Here’s how these B2B marketing pros pulled off these four proven plays. - [Steal these 8 B2B marketing plays](https://exitfive.com/newsletter/steal-these-8-b2b-marketing-plays/): I’ve learned at this point that everything in marketing can work; it’s the context within the company that matters. So our job here with Exit Five is to keep stuffing your inbox full of real, proven, examples from B2B marketing pros and hopefully we can be the swipe file for you. - [Why Every B2B Marketing Leader Should Master Working With Finance](https://exitfive.com/newsletter/why-every-b2b-marketing-leader-should-master-working-with-finance/): Here's something we don't talk about enough: being good at marketing isn't just what shows up on LinkedIn. There's a separate skillset - internal marketing - and a huge part of that is how you partner with Finance. Apparently, Patrick is good at it. He's the SVP of Global Marketing at BlueVoyant, a $175M revenue, 600-person managed detection and response company, meaning they run security operations for other companies, monitoring threats so those companies don’t have to. - [How This B2B Brand Stands Out Among 200+ Competitors](https://exitfive.com/newsletter/how-this-b2b-brand-stands-out-among-200-competitors/): I've been writing a lot recently about how important it is to stand out in B2B marketing - especially now that everyone has access to the same AI tools. Here are a few core principles Ethan Clouser uses to head up marketing at Bland and stand out in the super saturated, highly competitive voice AI space. - [Why B2B Companies Should Have a Mascot](https://exitfive.com/newsletter/why-b2b-companies-should-have-a-mascot/): A few weeks ago, we featured Louis in a guest newsletter about his audit of 100 B2B brands, scoring each one on how distinctive they actually are. Out of that sample, only one company landed in the ownable band: Wiz. We got into the full research on the pod, but today I'm zooming in on one piece of it: Mascots. - [B2B paid ads that don’t suck: Proven creative recipes that sell anything (even boring products)](https://exitfive.com/newsletter/b2b-paid-ads-that-dont-suck-proven-creative-recipes-that-sell-anything-even-boring-products/): How to Create a Fun Ad for a Boring Product and Drive 1,000+ Leads - [8 Ideas for your Next Ad Campaign Play (Including Social Ads, TV ads, AI, OOH, Events)](https://exitfive.com/newsletter/8-ideas-for-your-next-ad-campaign-play-including-social-ads-tv-ads-ai-ooh-events/): Inspired by the World Cup, we decided to run our own "playoff" of sorts. But ours wasn't soccer (Football? Futbol?), it was B2B ad examples (I know, you're a marketing nerd just like we are, it's OK. This is a safe space). And it was AWESOME. The rating was one of the highest we've ever had, and below you'll see why. 8 real examples from B2B marketers doing the work right now. Not some AI slop, but real insights and screenshots of B2B ads that worked. - [Using AI to Drive Down LinkedIn Ads Costs](https://exitfive.com/newsletter/using-ai-to-drive-down-linkedin-ads-costs/): Today we’re going to talk about two of the most popular tools in the modern B2B marketing stack: LinkedIn Ads and Claude. - [The 12-Point AEO Checklist Worth Stealing If You Want LLMs To Cite You](https://exitfive.com/newsletter/12-point-aeo-checklist/): An AEO checklist is the short list of things to check so AI engines like ChatGPT, Claude, and Perplexity can read your pages and cite them. This one comes from Rebecca Busk, CEO and Partner at Kvalifik, and the 12 points boil down to: make sure your site is crawlable and indexed, write in plain language, define your terms, put the answer first, add dates, authors, and sources, back every claim with real proof, use the right schema, and earn authority that feels real, not PR-shaped. Marketers in our community post every week about AEO landing on their to-do list. Here's where to start. - [How Organic Marketing helped Funnel Leasing Grow to $50 Million ARR](https://exitfive.com/newsletter/how-organic-marketing-helped-funnel-leasing-grow-to-50-million-arr/): Every marketing team feels the pressure to hit the number, and the easy move is to throw more money at it: more ads, more outbound, more tools. The CEO and CFO love paid because it’s simple: spend more, get more. But here at Exit Five, we know that “marketing” doesn’t just mean “advertising” - there are other ways to find growth than sending away more money to Meta and Google and LinkedIn. - [TV Ads for B2B – why it works and where to start](https://exitfive.com/newsletter/tv-ads-for-b2b-why-it-works-and-where-to-start/): B2B CTV (connected TV) advertising means running video ads through streaming services instead of cable or a Super Bowl spot u2014 and it works even without a national ad budget, because you're targeting a specific, retargetable B2B audience instead of buying a mass broadcast slot. The pressure to grow is on, and the paid channels you've always leaned on (LinkedIn, Google, Meta) are getting more competitive and expensive. - [5 plays these B2B marketers said worked in H1 2026](https://exitfive.com/newsletter/5-plays-these-b2b-marketers-said-worked-in-h1-2026/): There's a lot of hype right now about what's possible in marketing. Our job is to help you understand what's real by showing you real examples from real marketers. The number one thing we hear is: show me examples, give me ideas, give me inspiration, and that's what we have for you today. I'm going into the 5 top plays from the B2B Blitz, as voted on by the live audience of 300 marketers. - [9 Marketers Share Their Top Plays of 2026 (So Far)](https://exitfive.com/newsletter/the-best-b2b-marketing-plays-of-2026-b2b-marketing-play/): Last week we ran a Live Session called the B2B Blitz. Nine marketers each shared the best play they've run so far this year. The catch: I had my buzzer ready for the two-minute mark.  - [How HubSpot’s VP of Content delivers 50 Million impressions each month (and tells the measurement story to the CFO)](https://exitfive.com/newsletter/how-hubspots-vp-of-content-delivers-50-million-impressions-each-month-and-tells-the-measurement-story-to-the-cfo/): This question comes up not because we don't know how to measure content, but because the rest of the organization doesn't know how to think about content unless it drives DIRECT SALES. But let's be real, that's not how content marketing works. You don't watch a video and immediately the next step is to go spend $175,000 on a new piece of software. - [How to Make Your B2B Brand Stand Out in 2026](https://exitfive.com/newsletter/how-to-make-your-b2b-brand-stand-out-in-2026/): I'm Louis Grenier, author of Stand The F*ck Out and founder of STFO, where we help B2B brands… well, stand the f*ck out. Want to dig deeper? Check out the full State of B2B Brand Distinctiveness 2026 report for all the insights, our top 10 brand rankings, and the full scoring breakdown. - [Every B2B marketing channel works. Picking the right one is the real job.](https://exitfive.com/newsletter/every-b2b-marketing-channel-works-picking-the-right-one/): Everything in B2B marketing works. - [Timeless B2B Marketing lessons](https://exitfive.com/newsletter/timeless-marketing-lessons/): Early in my career, it seemed like everyone was becoming "the growth marketer" and I thought that's where the job security was. I needed to become the growth guy. The CEO at the time told me the opposite: you have a superpower in creativity and storytelling. Double down on that. - [What’s Working in AEO Right Now](https://exitfive.com/newsletter/whats-working-in-aeo-right-now/): But what happens now? This is the whole topic of "AEO" aka answer engine optimization (the catch all term they are using for all the places; answer engine. So we don't have to list out all the tools like Claude, Gemini, Perplexity, Bing, wait I just listed them all out…) - [How to Make Your B2B Influencer Marketing Work](https://exitfive.com/newsletter/how-to-make-your-b2b-influencer-marketing/): I know that B2B influencer marketing is a hot topic right now, so we had Ishveen Jollyon our podcast recently. She's CEO of OpenSponsorship, a marketplace connecting 30,000 athletes and creators with brands, and she laid out exactly why most of these campaigns fail. - [3 Lessons From Ramp’s VP Growth & Demand (And Did You Know They Don’t Have a CMO?)](https://exitfive.com/newsletter/3-lessons-from-ramps-vp-growth-demand-and-did-you-know-they-dont-have-a-cmo/): So I wanted to know how a company like that actually builds a B2B demand generation strategy — and whether any of it maps to what the rest of us can use. - [The Narrative On AI Is Shifting](https://exitfive.com/newsletter/the-narrative-on-ai-in-marketing/): In recent discussions, the narrative around AI in Marketing is evolving, and many are beginning to question its implications. - [4 lessons from the lady who runs ABM for North America at Snowflake](https://exitfive.com/newsletter/4-lessons-from-the-lady-who-runs-abm-for-north-america-at-snowflake/): I love writing about ABM (and our audience here seems to like it too) because it is the one motion in B2B where marketing and sales actually stop arguing about credit. - [9 Reasons to Join us in Vermont for Drive 2026 this September](https://exitfive.com/newsletter/9-reasons-to-join-us-in-vermont-for-drive-2026-this-september/): So I sat down to write my newsletter and had this whole rant about Claude and AI, but then I remembered: - [How To Run a Calm Marketing Organization (aka Why You Should Run Marketing Like The Product Team)](https://exitfive.com/newsletter/how-to-run-a-calm-marketing-organization-aka-why-you-should-run-marketing-like-the-product-team/): I've done over 300 podcast interviews with VPs, CMOs, and marketing leaders over the last four years (weird flex, I know). - [Are you sick of AI yet? [Take the survey]](https://exitfive.com/newsletter/are-you-sick-of-ai-yet-take-the-survey/): Are you sick of AI yet? - [AI is eating the B2B marketing funnel](https://exitfive.com/newsletter/ai-is-eating-the-b2b-marketing-funnel/): AI is restructuring the B2B marketing funnel. Buyers now research, compare, and pre-qualify vendors through AI — without ever filling out your form or visiting your site. - [Everyone is lying about AI](https://exitfive.com/newsletter/everyone-is-lying-about-ai/): Most AI use cases you see on LinkedIn aren't real. Three CMOs share what's actually working inside real B2B marketing teams — and it's practical, not hype. - [Seth Godin is speaking to Drive 2026](https://exitfive.com/newsletter/seth-godin-is-speaking-to-drive-2026/): Seth Godin is speaking to Drive 2026 - [Stop overcomplicating B2B marketing strategy](https://exitfive.com/newsletter/stop-overcomplicating-b2b-marketing-strategy/): The best B2B marketers give the simplest answers. 4 lessons from a 25-year B2B growth veteran on cutting complexity, fixing your audience targeting, and simplifying the B2B marketing funnel. - [Will AI replace creatives?](https://exitfive.com/newsletter/will-ai-replace-creatives/): AI isn't replacing B2B creative teams — it's expanding what they can ship. 4 real examples from in-house marketers using AI for video, images, and voice in B2B marketing. - [PR is back, baby.](https://exitfive.com/newsletter/pr-is-back-baby/): LinkedIn is the #1 PR channel for B2B in 2026. Six lessons on building your social media strategy, why personal branding beats company pages, and how to play the long game. - [How to survive in a job you don’t love](https://exitfive.com/newsletter/how-to-survive-in-a-job-you-dont-love/): Stuck in a job you don't love? Use it to go AI-native. The companies hiring now expect marketers to already be building with AI — here's how to get ahead of that curve. - [How to make B2B social work](https://exitfive.com/newsletter/how-to-make-b2b-social-work/): Most B2B companies are underinvesting in social. ClickUp cracked the code by taking it seriously — here's their full playbook, including 5 key lessons on B2B social that actually drives pipeline. - [How to be the CMO everyone loves](https://exitfive.com/newsletter/how-to-be-the-cmo-everyone-loves/): 10 lessons from Dave Kellogg on being the CMO everyone wants to work with — from building a Woodstein partnership with your CRO to answering the f*cking question in every B2B board meeting. - [The most useful things B2B marketers built with AI this week](https://exitfive.com/newsletter/the-most-useful-things-b2b-marketers-built-with-ai-this-week/): 4 real AI tools B2B marketers built and are actually using: AI lead routing that cut response time 75%, a client research OS, a free AEO visibility tool, and automated event lead lists. - [How Ramp is turning its marketers into builders with AI3](https://exitfive.com/newsletter/how-ramp-is-turning-its-marketers-into-builders-with-ai3/): Ramp is turning every marketer into a builder with AI. 3 lessons on measurement, 70/30 budget splits, and why 80% of what marketers do today is going away — and how to get ahead of it. - [What To Do With Your Trade Show Booth](https://exitfive.com/newsletter/show-me-your-booth/): Events are back and your trade show booth needs to work. 4 ideas from B2B marketers that actually stopped foot traffic — games, coffee bars, smart swag, and workout gamification with a leaderboard. - [5 types of ownable ideas (pick yours)](https://exitfive.com/newsletter/5-types-of-ownable-ideas-pick-yours/): AI is flooding every B2B channel with forgettable content. The companies that win will have one ownable idea. Here are 5 types — coined category, coined problem, framework, identity label, and this-vs-that. - [5 B2B ad campaigns that actually worked](https://exitfive.com/newsletter/5-b2b-ad-campaigns-that-actually-worked/): 5 real B2B ad campaigns with actual numbers: $8K into $700K pipeline, 2,000% ROI with no booth, surround sound CTV+LinkedIn, direct mail to VCs, and a Facebook/Google pivot that delivered 5.2x pipeline. - [Don’t make this career mistake](https://exitfive.com/newsletter/dont-make-this-career-mistake/): The biggest B2B marketing career mistake? Trying to become well-rounded instead of going deep. Dave's story from chasing growth hacking to doubling down on strengths — and why AI makes this more true than ever. - [What I learned from 100 CMOs](https://exitfive.com/newsletter/what-i-learned-from-100-cmos/): 6 takeaways from 100 B2B marketing leaders at Exit Five's first Marketing Leadership Retreat: AI pressure, MQLs are dead, team size reality, and the Woodstein CMO-CRO partnership that changes everything. - [Does your marketing team put out bangers?](https://exitfive.com/newsletter/does-your-marketing-team-put-out-bangers-daves-newsletter/): The best B2B marketing teams don't wait for product launches — they create their own momentum. Learn how User Interviews' CMO built 'bangers' into a quarterly operating system that drives full-funnel growth. - [6 things LinkedIn’s VP of Marketing told me](https://exitfive.com/newsletter/6-things-linkedins-vp-of-marketing-told-me-daves-newsletter/): LinkedIn's VP of Marketing on what's actually working in B2B ads right now: why creative drives 70% of performance, thought leader ads get 2.2x CTR, and why brand and performance are the same thing. - [What 100 CMOs said they are worried about](https://exitfive.com/newsletter/what-100-cmos-said-they-are-worried-about-daves-newsletter/): What 100 CMOs said they are worried about (Dave's Newsletter) - [Are marketing careers doomed?](https://exitfive.com/newsletter/are-marketing-careers-doomed-daves-newsletter/): AI isn't killing marketing careers — it's splitting them. Dave and HubSpot's SVP of Marketing on 4 moves to future-proof your B2B marketing career right now. - [How to use AI to create good content](https://exitfive.com/newsletter/how-to-use-ai-to-create-good-content-daves-newsletter/): Using AI for B2B content without creating slop requires 4 things: proprietary Content IP, a real point of view, cleaning up AI tells, and a living marketing brain that evolves with your brand. - [What makes people remember a brand](https://exitfive.com/newsletter/what-makes-people-remember-a-brand-daves-newsletter/): What makes a B2B brand memorable? 5 lessons from positioning expert Louis Grenier: lead with a wedge, invest in meaning-free brand assets, use a bat signal POV, and say one thing 1,000 different ways. - [How Ramp, Snowflake, and Hightouch run ABM](https://exitfive.com/newsletter/how-ramp-snowflake-and-hightouch-run-abm-daves-newsletter/): See how Ramp, Snowflake, and Hightouch actually run ABM — real strategies on account lists, attribution, and intent data from B2B marketing leaders. - [This CMO turned a $1.2M budget into $31M ARR](https://exitfive.com/newsletter/this-cmo-turned-a-1-2m-budget-into-31m-arr-daves-newsletter/): Lemlist's CMO spent $1.2M on marketing and generated $31M in new ARR. Here's the exact budget breakdown and what actually worked. - [Stop making ads that look like ads](https://exitfive.com/newsletter/stop-making-ads-that-look-like-ads-daves-newsletter/): Rippling's VP of Marketing on why scrappy B2B creative wins — how to make ads that get attention instead of blending in with every other brand. - [Stop calling it a webinar](https://exitfive.com/newsletter/stop-calling-it-a-webinar-daves-newsletter/): 9 ways to get more from your emails, webinars, newsletters, and podcasts in B2B — stop treating content like Netflix and start executing better. - [Write better for social (Dave’s Newsletter)](https://exitfive.com/newsletter/write-better-for-social-daves-newsletter/): Lessons from almost a decade of daily LinkedIn posting — how to write better, grab attention, and build a B2B brand that actually resonates. - [Are events worth the cost? (Dave’s Newsletter)](https://exitfive.com/newsletter/are-events-worth-the-cost-daves-newsletter/): The real ROI of B2B events — why in-person events are a powerful marketing channel right now and how to measure what they're actually worth. - [How do you stay on top of everything? (Dave’s Newsletter)](https://exitfive.com/newsletter/how-do-you-stay-on-top-of-everything-daves-newsletter/): How B2B marketers stay on top of everything — productivity tools, habits, and routines shared by the Exit Five community. - [Does a podcast “work” ? (Dave’s Newsletter)](https://exitfive.com/newsletter/does-a-podcast-work-daves-newsletter/): How Vector turned a podcast into their #1 marketing channel in B2B — what they did, why it worked, and what you should consider before starting one. - [Does influencer marketing actually work? (Dave’s Newsletter)](https://exitfive.com/newsletter/does-influencer-marketing-actually-work-daves-newsletter/): How Clay built a B2B creator program that tripled their LinkedIn following — real tactics for influencer marketing that drives growth without a massive ad budget. - [Be the Chief Storyteller (Dave’s Newsletter)](https://exitfive.com/newsletter/be-the-chief-storyteller-daves-newsletter/): Why the CMO should be the chief storyteller — how to master positioning, own your company narrative, and use storytelling to win attention in B2B. - [Could a mascot be your next growth hack? (Dave’s Newsletter)](https://exitfive.com/newsletter/could-a-mascot-be-your-next-growth-hack-daves-newsletter/): Could a B2B mascot be your next growth hack? Marketers debate whether brand characters can cut through inbox clutter and drive real awareness. - [Steal This LinkedIn Strategy](https://exitfive.com/newsletter/steal-this-linkedin-strategy-daves-newsletter/): What's working on LinkedIn right now for B2B — thought leader ads, organic content, and how to prove ROI to your leadership team. - [AI will eat B2B buying… (Dave’s Newsletter)](https://exitfive.com/newsletter/ai-will-eat-b2b-buying-daves-newsletter/): AI has changed B2B buying forever — what marketers must do now that buyers research your product before you even know they exist. - [How to create urgency](https://exitfive.com/newsletter/how-to-create-urgency-daves-newsletter/): Why 'good enough' is your biggest enemy in B2B — a practical framework for creating urgency that gets interested buyers to actually pull the trigger. - [Thinking about a rebrand? Read this first (Dave’s Newsletter)](https://exitfive.com/newsletter/thinking-about-a-rebrand-read-this-first-daves-newsletter/): 18 B2B marketers share real rebrand stories — trademark nightmares, budget battles, and hard lessons before you start your next rebrand. - [Don’t sleep on internal marketing…](https://exitfive.com/newsletter/dont-sleep-on-internal-marketing-daves-newsletter/): Internal marketing is the most underrated skill in B2B — how to become a better marketing leader by mastering communication inside your company. - [How to fix your positioning from April Dunford](https://exitfive.com/newsletter/how-to-fix-your-positioning-april-dunford/): Five lessons from April Dunford on B2B positioning — why bad positioning is the root cause of most sales problems and how to fix it fast. - [Short term vs. long term marketing](https://exitfive.com/newsletter/short-term-vs-long-term-marketing-daves-newsletter/): How to invest in short-term and long-term B2B marketing at the same time — practical frameworks from marketing leaders who've done both. - [The worst advice I ever got (Dave’s Newsletter)](https://exitfive.com/newsletter/the-worst-advice-i-ever-got-daves-newsletter/): The worst advice Dave ever got — why balance between family, fitness, and work is possible and what B2B marketers can learn from it. - [Book recommendations for you](https://exitfive.com/newsletter/book-recommendations-for-you-daves-newsletter/): 15 books B2B marketers won't put down over the holidays — Dave's reading list from marketing classics to leadership and personal growth. - [Five Ads That Made Me Stop Scrolling (Dave’s Newsletter)](https://exitfive.com/newsletter/five-ads-that-made-me-stop-scrolling-daves-newsletter/): Dave Gerhardt breaks down 5 B2B ads that actually work — and why great storytelling, specific numbers, and bold creative beat feature dumps every time. - [Does inbound actually work for Enterprise?](https://exitfive.com/newsletter/does-inbound-actually-work-for-enterprise-daves-newsletter/): Can inbound marketing work for enterprise deals? B2B marketers debate ABM, LinkedIn, warm outbound, and allbound — here's what's actually driving six-figure pipeline. - [Say no to AI slop (Dave’s Newsletter)](https://exitfive.com/newsletter/say-no-to-ai-slop-daves-newsletter/): B2B marketers drowning in AI slop need to master 5 timeless principles: make customers look good, save time, make money, avoid pain, and help them level up. - [please take this messaging help…](https://exitfive.com/newsletter/please-take-this-messaging-help-daves-newsletter/): Diane Wiredu's messaging framework for B2B: find your flagship message, fix the meaning gap, and match your copy to where buyers actually are in the funnel. - [Can we stop with the “B2B is boring” stuff](https://exitfive.com/newsletter/can-we-stop-with-the-b2b-is-boring-stuff-daves-newsletter/): B2B isn't boring — Dave Gerhardt argues the real problem is how marketers tell their story. From healthcare tech to clean energy, great B2B marketing starts with better storytelling. - [15 AI Tools B2B Marketing Teams Actually Use (2026)](https://exitfive.com/newsletter/15-ai-tools-b2b-teams-actually-use-daves-newsletter/): 15 AI tools B2B marketing teams are actually using — from ChatGPT custom GPTs to Descript and Perplexity. No fluff, just what's working for real teams right now. - [Can influencer marketing work in B2B?](https://exitfive.com/newsletter/can-influencer-marketing-work-in-b2b-daves-newsletter/): Can influencer marketing actually work in B2B? Brianna Doe's framework for building creator programs, measuring real impact, and avoiding the follower count trap. - [10 Lessons from 10 Years of B2B Marketing](https://exitfive.com/newsletter/10-lessons-from-10-years-of-b2b-marketing-daves-newsletter/): Dave Gerhardt's 10 lessons from 10 years in B2B marketing: brand is your moat, differentiate or die, master the fundamentals, and nobody cares about your product. - [Let’s make Product + Marketing best friends](https://exitfive.com/newsletter/lets-make-product-marketing-best-friends-daves-newsletter/): Why product and marketing teams need to work together from day one — not just at launch. Lessons from David Sacks on shared goals, launch events, and shipping things that matter. - [Why I Love Marketing (Exit Five Newsletter)](https://exitfive.com/newsletter/why-i-love-marketing-exit-five-newsletter/): Harry Dry at Drive reminded Dave why marketing is the best job. Lessons on storytelling, conflict, swipe files, and why the best B2B marketers are curators, not creators. - [How I Post on LinkedIn (Now That I Have 200K Followers) (Exit Five Newsletter)](https://exitfive.com/newsletter/how-i-post-on-linkedin-now-that-i-have-200k-followers-exit-five-newsletter/): Dave Gerhardt answers 12 candid questions from his team: his real LinkedIn process, why he posts daily, how he reads, and lessons from 10 years building B2B audiences. - [The Real ROI of Events (It’s Not What You Think) (Exit Five Newsletter)](https://exitfive.com/newsletter/the-real-roi-of-events-its-not-what-you-think-exit-five-newsletter/): The real ROI of B2B events isn't in the sessions — it's in the relationships. Exit Five's Drive 2025 lessons: start with the landing page, treat it like a product, and measure community. - [How B2B marketers (actually) use AI](https://exitfive.com/newsletter/how-marketers-actually-use-ai-exit-five-newsletter/): Real B2B marketers share how they actually use AI — not theory, not hype. Custom chatbots, CRM enrichment, and outbound personalization tools that remove friction from daily workflows. - [The metric every GTM team should track (Exit Five Newsletter)](https://exitfive.com/newsletter/the-metric-every-gtm-team-should-track-exit-five-newsletter/): The one metric every GTM team should track: Net Revenue Retention. Sangram Vajre's research on 100 companies reveals why NRR predicts growth better than any top-of-funnel number. - [Everyday habits that make work easier (Exit Five Newsletter)](https://exitfive.com/newsletter/everyday-habits-that-make-work-easier-exit-five-newsletter/): Real habits from Exit Five members that make work easier without burning out — from exercise routines and financial moves to morning systems and physical boundaries with remote work. - [The reality of AI in marketing (Exit Five Newsletter)](https://exitfive.com/newsletter/the-reality-of-ai-in-marketing-exit-five-newsletter/): 406 marketers joined live to see 3 real AI workflows in action: a webinar system that saves 10+ hours, turning sales calls into content, and refreshing dying blog posts. - [Steal this event playbook (Exit Five Newsletter)](https://exitfive.com/newsletter/steal-this-event-playbook-exit-five-newsletter/): Sydney Sloan's event playbook from G2: four cities, sold out every stop. The Think-Feel-Do framework, rehearsed content, and why measuring registrations isn't enough. - [How to grow a team of leaders (Exit Five Newsletter)](https://exitfive.com/newsletter/how-to-grow-a-team-of-leaders-exit-five-newsletter/): How do you build a team where people lead without being told? Exit Five community wisdom on growing B2B marketing leaders — from senior/junior splits to when to let failure teach. - [The secret to a great LinkedIn post (Exit Five Newsletter)](https://exitfive.com/newsletter/the-secret-to-a-great-linkedin-post-exit-five-newsletter/): Dave Gerhardt's LinkedIn playbook: the hook is everything. How to write contrarian openers, post consistently, test what works, and grow your B2B audience without making it a full-time job. - [How do you stay organized at work? (Exit Five Newsletter)](https://exitfive.com/newsletter/how-do-you-stay-organized-at-work-exit-five-newsletter/): How do B2B marketers actually stay organized? From post-it notes to Notion and time blocking — real systems that Exit Five members use to manage their work without burning out. - [Nothing works anymore (Exit Five Newsletter)](https://exitfive.com/newsletter/nothing-works-anymore-exit-five-newsletter/): B2B marketers share what's actually working right now — content systems, events, LinkedIn, email. Stop assuming nothing works and start building real strategy. - [Brand? Or Demand? (Exit Five Newsletter)](https://exitfive.com/newsletter/brand-or-demand-exit-five-newsletter/): Brand vs. demand: where should B2B marketers bet in 2026? Real talk on incrementality, brand equity, and why the best teams refuse to choose one over the other. ## Podcast Episodes - [Running a Media Company Inside HubSpot with Jonathan Hunt](https://exitfive.com/podcast/running-a-media-company-inside-hubspot-with-jonathan-hunt/) - [Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook](https://exitfive.com/podcast/influencer-marketing-podcasting-strategy-and-brand-driving-demand-with-jess-cook/) - [Demand Gen Plays for the Antisocial Buyer](https://exitfive.com/podcast/demand-gen-plays-for-the-antisocial-buyer/): Related from Exit Five: Growth Marketing: The B2B Marketer's Complete Guide - [The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)](https://exitfive.com/podcast/the-case-for-influencer-marketing-in-b2b-with-brianna-doe-founder-at-verbatim-2/) - [How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)](https://exitfive.com/podcast/how-to-use-ai-for-content-without-creating-slop-with-eoin-clancy-vp-growth-at-airops-2/) - [How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)](https://exitfive.com/podcast/how-to-stand-out-in-b2b-marketing-with-louis-grenier-author-of-stand-the-fck-out/) - [How to Win at AEO (Answer Engine Optimization)](https://exitfive.com/podcast/how-to-win-at-aeo-answer-engine-optimization/) - [How to Think About AEO with Brett Domeny (Director of Product Management at Webflow)](https://exitfive.com/podcast/how-to-think-about-aeo-with-brett-domeny-director-of-product-management-at-webflow/): #356 | Dave sits down with Brett Domeny, product lead at Webflow focused on AEO, to talk about what it actually takes to show up in AI search. Brett breaks down Webflow's AEO maturity model — four co… - [Should You Run Marketing Like a Product Team?](https://exitfive.com/podcast/should-you-run-marketing-like-a-product-team/): #355 | Dave sits down with Maria Scheifler to talk about why your marketing team might be getting less done as it grows — and what to do about it. Maria makes the case for running marketing like a pr… - [Customer Marketing Deep Dive](https://exitfive.com/podcast/customer-marketing-deep-dive/): #354 | Sue (Head of Lifecycle Marketing, Monarch Money), Jonathan (VP of Marketing, Seamless.AI), and Naomi (Senior Product Marketing Manager, Customer.io) join Dan for a live Exit Five session on cu… - [How CMOs Are Deploying AI Across Marketing](https://exitfive.com/podcast/how-cmos-are-deploying-ai-across-marketing/): #353 | Tara (CMO, Optimizely), Julia (Director of AI Adoption, Optimizely), Lily (CMO, Three Play Media), Pejman (CMO, Menlo Security), and Kevin (CMO, CompTIA) join Dave for a live Exit Five session… - [Build a Better B2B Growth Engine with Uzair Dada from Iron Horse](https://exitfive.com/podcast/build-a-better-b2b-growth-engine-with-uzair-dada-from-iron-horse/): #352 | Dave sits down with Uzair Dada, CEO of Iron Horse, to talk about why most B2B companies are overcomplicating their marketing and what to do instead. Uzair breaks down his three-part growth fra… - [Claude Code for B2B Marketers (with Corey Haines)](https://exitfive.com/podcast/claude-code-for-b2b-marketers-with-corey-haines/): #351 | Dave is joined by Corey Haines, the founder of Conversion Factory, Swipe Files, and Marketing-Skills.com, which has over 20,000 stars on GitHub. He's been all-in on AI since 2023 and in this e… - [B2B Social Media Strategy Discussion](https://exitfive.com/podcast/b2b-social-media-strategy-discussion/): #350 | Dave was a guest on Slate's Social Social Club webinar for a conversation about everything organic marketing and B2B social media strategy with Jeff Meltz (Head of Social at Atlassian), Briann… - [Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think](https://exitfive.com/podcast/real-talk-from-three-cmos-attribution-paid-media-and-why-b2b-is-more-emotional-than-you-think/): #349 | Megan Lueders (CMO, Sonatype), Ido Mart (CMO, ManyChat), and Kim Storin (CMO, Zayo) join Dave for a live CMO panel from an Exit Five meetup in Austin. Megan breaks down how the pace of change… - [How to Create a Category When You’re Already the Market Leader (with Melton Littlepage, CMO at 1Password)](https://exitfive.com/podcast/how-to-create-a-category-when-youre-already-the-market-leader-with-melton-littlepage-cmo-at-1password/): #348 | Dave sits down with Melton Littlepage, CMO at 1Password, to talk about what category creation actually looks like inside a company that's already won. Melton breaks down why 1Password is betti… - [How ClickUp Built a B2B Social Machine with Chris Cunningham](https://exitfive.com/podcast/how-clickup-built-a-b2b-social-machine-with-chris-cunningham-from-clickup/): #347 | ClickUp drives millions of impressions for the company through videos and content for B2B marketers on social, and in this episode Dave sits down with Chris Cunningham, a founding member of th… - [Inside Ramp’s Marketing: Creative Bets, Measurement, and AI Agents (with Drew Pinta)](https://exitfive.com/podcast/inside-ramps-marketing-creative-bets-measurement-and-ai-agents-with-drew-pinta/): #346 | Dave sits down with Drew Pinta, Director of Growth Data at Ramp, to talk about what it actually looks like to measure marketing when the hardest things to measure are often the ones working ha… - [Creative + AI examples from B2B marketers](https://exitfive.com/podcast/creative-ai-examples-from-b2b-marketers/): #345 |  Luke (Head of Growth & Marketing, ElevenLabs), Liz (CMO, Brain Labs), Vincent (Creative Director, Bitly), and  Carter (Global Brand Team, UiPath) join this Exit Five Live session to show how… - [The 6 Types of Ownable Ideas (And How to Find Yours) with Katelyn Bourgoin, Founder of Unignorable](https://exitfive.com/podcast/the-6-types-of-ownable-ideas-and-how-to-find-yours-with-katelyn-bourgoin-founder-of-unignorable/): #344 | Dave sits down with Katelyn Bourgoin, founder of Unignorable, to talk about the one strategic move most B2B marketers overlook: owning an idea so tied to you that it sounds like an echo coming… - [How to Make Outbound Work and Build Pipeline in 2026 (with Jen Allen-Knuth, Founder of DemandJen)](https://exitfive.com/podcast/how-to-make-outbound-work-and-build-pipeline-in-2026-with-jen-allen-knuth-founder-of-demandjen/): #343 | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”,  Jen Allen-Knuth unpacks why deals stall even when your product is objectively better, how the explosion of… - [How to Be the CMO Everyone Wants to Work With (with Dave Kellogg)](https://exitfive.com/podcast/how-to-be-the-cmo-everyone-wants-to-work-with-with-dave-kellogg/): #342 | Recorded live at Exit Five's Marketing Leadership Retreat, this episode features Dave Kellogg sharing his framework for being the CMO everyone wants to work with. Dave draws on 12 years as a C… - [B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)](https://exitfive.com/podcast/b2b-ad-campaigns-that-actually-worked-from-five-demand-gen-marketers/): #341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast),  Kelly Arndt (Sr. Demand Gen Manager, Vector),  Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (… - [LinkedIn Advertising: What’s Working Now in 2026 (with Davang Shah, VP Marketing at LinkedIn)](https://exitfive.com/podcast/linkedin-advertising-whats-working-now-in-2026-with-davang-shah-vp-marketing-at-linkedin/): Dave is joined by Davang Shah, VP of Marketing at LinkedIn, for a conversation about what actually works with LinkedIn ads right now. They cover why brand and performance aren't two separate strategi… - [Building a Marketing Machine from Scratch (with Erin May, CMO at User Interviews)](https://exitfive.com/podcast/building-a-marketing-machine-from-scratch-with-erin-may-cmo-at-user-interviews/): #337 | Dave sits down with Erin May, CMO at User Interviews, who joined as the company's first marketer with a two-page website and zero recurring revenue and helped grow it to $20M+ ARR over eight y… - [How Marketers Are Creating High Quality Content with AI (That’s Not Slop!)](https://exitfive.com/podcast/how-marketers-are-creating-high-quality-content-with-ai-thats-not-slop/): Eoin Clancy (VP of Growth at AirOps),  Connor Beaulieu (Senior SEO Manager at LegalZoom), and Adina Timar (Head of AEO at Weflow) join this live session to talk about how to create high-quality conte… - [How to Build a Product Marketing Motion That Works (with Jeff Hardison)](https://exitfive.com/podcast/how-to-build-a-product-marketing-motion-that-works-with-jeff-hardison/): #335 | Jeff Hardison, now VP of Product Marketing at Sanity, joined Dave when he was running product marketing at Calendly to break down what the product marketing role should actually look like insi… - [How to Navigate a Rebrand with Clare Schmitt](https://exitfive.com/podcast/how-to-navigate-a-rebrand-with-clare-schmitt/): #333 | Dave is joined by Clare Schmitt, a seasoned marketing leader and a member of our CMO community, to walk through what it actually takes to lead a rebrand at a mid-market B2B company. Clare shar… - [How Domitille de Saint-Exupéry (CMO at Lemlist) Turned $1.2M into $31M in New ARR](https://exitfive.com/podcast/how-domitille-de-saint-exupery-cmo-at-lemlist-turned-1-2m-into-31m-in-new-arr/): #332 | Dave is joined by Domi de Saint-Exupery, CMO at Lemlist, a bootstrapped $40M ARR sales engagement platform, to break down exactly how she turned $1.2M in marketing spend into $31M in new ARR i… - [ABM: What Ramp, Snowflake, and Hightouch are doing in 2026](https://exitfive.com/podcast/abm-what-ramp-snowflake-and-hightouch-are-doing-in-2026/): #331 | Dave is joined by a group of marketing leaders from Ramp, Snowflake, and Hightouch for a discussion about ABM and their plans for 2026.  Casey Patterson (Director of ABM, Snowflake), Drew Pint… - [How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)](https://exitfive.com/podcast/how-to-build-a-brand-in-b2b-with-ryan-narod-vp-of-marketing-at-rippling/): #330 | Dave is joined by Ryan Narod, VP of Marketing at Rippling, to break down how Rippling has built one of the stand outbrands in B2B right now. Ryan walks through real examples of campaigns they’… - [How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)](https://exitfive.com/podcast/how-to-upgrade-your-webinar-and-email-strategy-for-2026-with-jay-schwedelson-founder-subjectline-com/): #329 | Dave is joined by Jay Schwedelson, Founder of SubjectLine.com and GURU Media Hub, to break down why most webinars and email programs underperform and what to do instead. They talk about how pa… - [How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)](https://exitfive.com/podcast/how-to-lead-marketing-through-the-ai-shift-with-bill-glenn-svp-of-marketing-at-esper/): #327 | Jess Lytle is joined by Bill Glenn, SVP of Marketing at Esper, for a conversation about what it actually looks like to lead a marketing team through the AI shift. They talk about why most team… - [How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)](https://exitfive.com/podcast/how-to-use-ai-for-content-without-creating-slop-with-eoin-clancy-vp-growth-at-airops/): #326 | Dave is joined by Eoin Clancy, VP of Growth at Airops, to break down what it takes to create great content without pumping out AI slop. They talk about the rise of the content engineer role an… - [How Marketing Leaders are Thinking About AEO](https://exitfive.com/podcast/how-marketing-leaders-are-thinking-about-aeo/): #324 | Dave is joined by three marketing leaders from different industries to talk on a live session about AI and SEO and what they've learned over the last year. Dave Steer (CMO at Webflow),  Marcy… - [How to Master B2B Positioning with Anthony Pierri (Fletch PMM)](https://exitfive.com/podcast/how-to-master-b2b-positioning-with-anthony-pierri-fletch-pmm/): 323 | Anthony Pierri from Fletch PMM joins Dave to talk about what actually matters in B2B positioning and messaging. They break down how to think about value props, why buyers don’t care about your… - [How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)](https://exitfive.com/podcast/how-to-stand-out-in-b2b-marketing-with-louis-grenier-author-of-stand-the-f-ck-out/): #322 | Louis Grenier joins Dave for a conversation about what it actually takes to stand out in B2B marketing when everything feels the same. Louis sent Dave 10 surprise gifts to open during the show… - [Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)](https://exitfive.com/podcast/influencer-marketing-podcasting-strategy-and-brand-driving-demand-with-jess-cook-vp-marketing-at-vector/): #321 | Jess Cook, VP of Marketing at Vector, joins Dave to break down what’s actually working in early-stage B2B marketing. They dig into how she thinks about attribution for brand channels, how Vect… - [How to Build a Community People Trust with Matt Carnevale](https://exitfive.com/podcast/how-to-build-a-community-people-trust-with-matt-carnevale/): #320 | Matt Carnevale, Head of Community at Exit Five, joins Dave for a discussion about community building. They dive into a bunch of the lessons learned from building the Exit Five community over t… - [How B2B Marketers Are Actually Using AI at Work with Jess Lytle](https://exitfive.com/podcast/how-b2b-marketers-are-actually-using-ai-at-work-with-jess-lytle/): #319 | Dave sits down with Jess Lytle, Head of Marketing at Exit Five, to talk about how AI is changing the job of B2B marketers and the reality of how AI is actually being adopted internally. They a… - [The Future of B2B Marketing with Kieran Flanagan](https://exitfive.com/podcast/the-future-of-b2b-marketing-with-kieran-flanagan/): #318 | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. They break down how AI is reshaping B2B marketing workflows, content creation, and team structure, plus… - [How to Master LinkedIn for B2B](https://exitfive.com/podcast/how-to-master-linkedin-for-b2b/): #317 | Dave hosts a live session with Dasha Shakov (Head of Marketing, Proton.ai), Emeric Ernoult (Founder, CEO, Agorapulse), and Finn Thormeier (Founder, Project 33) to break down what’s working on… - [How to Build a Brand People Pay Attention To](https://exitfive.com/podcast/how-to-build-a-brand-people-pay-attention-to/): 316 | In this episode, Dave breaks down how the best companies win by standing out through smart ideas, creative execution, and consistent attention. He pulls lessons from Drift, Savannah Bananas, an… - [How Marketing Teams Are Using AI to Drive Pipeline](https://exitfive.com/podcast/how-marketing-teams-are-using-ai-to-drive-pipeline/): 315 | Jess Lytle (Head of Marketing at Exit Five) hosts a live roundtable with Morgan Cole (VP of Demand Gen at Red Canary), Lisa Cole (CMO at 2X), and Jean Cameron (Sr. Director of Field & Partner M… - [How to Write Great Marketing Copy (And Generate More Ideas, Faster)](https://exitfive.com/podcast/how-to-write-great-marketing-copy-and-generate-more-ideas-faster/): 314 | In this episode, Dmitry Shamis sits down with Dave to break down how Dave writes—the process behind emails, newsletters, landing pages, and posts that get attention. They talk about why Dave st… - [How to Standout in B2B with Udi Ledergor, Chief Evangelist at Gong](https://exitfive.com/podcast/how-to-standout-in-b2b-with-udi-ledergor-chief-evangelist-at-gong/): #313 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journe… - [How to Do Better Email Marketing](https://exitfive.com/podcast/how-to-do-better-email-marketing/): #312 | Jess Lytle (Head of Marketing at Exit Five) hosts a roundtable with a group of email experts on what’s actually working in email, SMS, and in-app messaging right now. They dig into AI’s impact… - [Five Marketing Principles That Matter More Than AI](https://exitfive.com/podcast/five-marketing-principles-that-matter-more-than-ai/): #311: Dave goes solo this week (his decision, he said give me the mic; but Dan is also on him about podcast downloads around the holidays) with a quick November breakdown from real life - recapping t… - [How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy)](https://exitfive.com/podcast/how-to-make-your-product-positioning-impossible-to-ignore-with-april-dunford-founder-ambient-strategy/): #309 Product Positioning | This episode is from a Drive 2025 (our annual Exit Five event) session with  April Dunford (Founder, Ambient Strategy). April pulls from working with 300+ tech companies to… - [How To Create Urgency, Build Pipeline, and Make Outbound Work (with Jen Allen-Knuth, Founder of DemandJen)](https://exitfive.com/podcast/how-to-create-urgency-build-pipeline-and-make-outbound-work-with-jen-allen-knuth-founder-of-demandjen/): #308 Sales Alignment | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”,  unpacks why deals stall even when your product is objectively better, how the explosion of… - [Should You Invest in Community?](https://exitfive.com/podcast/should-you-invest-in-community/): #307 Building Community | In this episode Dave joined Ali Orlando Wert (Director of Content Marketing & Brand at Databox) on their podcast called Move the Needle. She did an interview with Dave focus… - [What’s Working Right Now in B2B Marketing – Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor](https://exitfive.com/podcast/whats-working-right-now-in-b2b-marketing-live-from-drive-2025-with-sylvia-lepoidevin-trinity-nguyen-and-natalie-taylor/): #306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted Sylvia LePoidevin (CMO, Kandji),  Trinity Nguyen (CMO, UserGems), and  Natalie Taylor (Head of Marke… - [The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)](https://exitfive.com/podcast/the-case-for-influencer-marketing-in-b2b-with-brianna-doe-founder-at-verbatim/): #305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands… - [The B2B Buying Experience With AI: What Changes?](https://exitfive.com/podcast/the-b2b-buying-experience-with-ai-what-changes/): #304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations, Predictiv),  Tom Wentworth (CMO, incident.io), a… - [The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)](https://exitfive.com/podcast/the-day-you-become-a-better-storyteller-with-harry-dry-founder-of-marketing-examples/): #303 Storytelling | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. Harry Dry, creator of Marketing Examples and one of the best copywriters on the int… - [From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo](https://exitfive.com/podcast/from-comms-at-zoom-to-vp-of-marketing-at-neat-with-priscilla-barolo/): #302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Nea… - [Why Marketing Is Back In The Driver Seat (with Maura Rivera, CMO at Qualified)](https://exitfive.com/podcast/why-marketing-is-back-in-the-driver-seat-with-maura-rivera-cmo-at-qualified/): #301 Leadership & Strategy | I sat down with Maura Rivera, CMO at Qualified, to talk about what it’s like leading marketing at one company for six years (and why most of her team has been there just… - [What Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words)](https://exitfive.com/podcast/what-your-messaging-is-missing-how-to-close-the-meaning-gap-with-diane-wiredu-founder-of-lion-words/): #300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion Words and expert in B2B messaging and positionin… - [GTM Growth Decoded: 100 Companies, 3 Stages, 1 System with Sangram Vajre, Co-Founder & CEO of GTM Partners](https://exitfive.com/podcast/gtm-growth-decoded-100-companies-3-stages-1-system-with-sangram-vajre-co-founder-ceo-of-gtm-partners/): #299 Drive | This episode is from Drive 2025, our 2 day in-person event for B2B marketers in Burlington, VT. Our first speaker was Sangram Vajre, Co-founder and CEO of GTM Partners and expert in GTM… - [I Answered 15 Questions About Work and Life from the Exit Five Team](https://exitfive.com/podcast/i-answered-15-questions-about-work-and-life-from-the-exit-five-team/): #298 Q&A | OK I asked my team for some questions; a bit of a mailbag type of episode. So I sat down solo for this one and answered 15 questions from the Exit Five team about work, life, marketing, an… - [From Growth Marketer to CMO: How Kelly Cheng Leads Marketing at Goldcast](https://exitfive.com/podcast/from-growth-marketer-to-cmo-how-kelly-cheng-leads-marketing-at-goldcast/): #297 Leadership | I sat down with Kelly Cheng, CMO at Goldcast, to talk about her path from growth marketer to marketing leader, how she’s built and scaled Goldcast’s marketing org, the shift from PL… - [Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon](https://exitfive.com/podcast/behind-the-scenes-of-drive-2025-with-anna-vermillion-and-allison-saxon/): #294 Event Strategy | First time podcast guest alert! I invited  and  from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annu… - [Beyond Copy: How To Use AI to Build GTM Systems That Scale](https://exitfive.com/podcast/beyond-copy-how-to-use-ai-to-build-gtm-systems-that-scale/): #290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building A… - [Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2](https://exitfive.com/podcast/events-ai-and-the-future-of-b2b-buying-with-sydney-sloan-cmo-at-g2/): #289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B bra… - [Marketing in the Age of AI: CMOs Separating the Hype from What’s Real](https://exitfive.com/podcast/marketing-in-the-age-of-ai-cmos-separating-the-hype-from-whats-real/): #288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson… - [Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney](https://exitfive.com/podcast/beyond-clicks-building-b2b-brands-with-offline-ads-with-amrita-gurney/): #287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada’s fastest-growing startups and now works as a fractional CMO. At… - [How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room](https://exitfive.com/podcast/how-to-be-great-at-marketing-without-being-a-subject-matter-expert-with-kevin-white-head-of-marketing-at-common-room/): #286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experie… - [How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush](https://exitfive.com/podcast/how-to-turn-your-company-story-into-actionable-marketing-ideas-with-pranav-piyush/): #285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is… - [How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island](https://exitfive.com/podcast/how-to-use-cognitive-behavioral-branding-to-create-new-categories-with-ari-yablok-head-of-brand-at-island/): #284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the bran… - [Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter](https://exitfive.com/podcast/research-first-cro-how-data-leads-to-better-marketing-decisions-with-haley-carpenter/): #281 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known… - [The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt](https://exitfive.com/podcast/the-unfiltered-truth-about-video-marketing-and-ai-with-holly-xiao-and-dave-gerhardt/): #279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-pow… - [How B2B Marketers Are Actually Using AI for Content](https://exitfive.com/podcast/how-b2b-marketers-are-actually-using-ai-for-content/): #278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x… - [The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist](https://exitfive.com/podcast/the-strategy-behind-canvas-b2b-growth-with-emma-robinson-and-kristine-segrist/): #277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s grow… - [How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan](https://exitfive.com/podcast/how-to-evolve-as-a-cmo-navigating-new-markets-personas-and-business-models-with-kady-srinivasan/): #276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recogniza… - [Why Every Founder Needs a LinkedIn Strategy with Brad Zomick](https://exitfive.com/podcast/why-every-founder-needs-a-linkedin-strategy-with-brad-zomick/): #275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they bre… - [Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks](https://exitfive.com/podcast/leading-through-change-recognition-retention-culture-for-marketing-teams-with-rachel-weeks/): #273 Leadership | Matt is joined by , a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corpora… - [The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri](https://exitfive.com/podcast/the-4-part-framework-for-presentations-that-stick-and-get-remembered-with-vincent-pierri/): #272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communic… - [WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025](https://exitfive.com/podcast/wtf-is-gtm-engineering-everything-you-need-to-know-before-hiring-one-in-2025/): #271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of… - [Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao](https://exitfive.com/podcast/scaling-b2b-marketing-at-an-ai-startup-channels-strategy-and-team-ops-with-holly-xiao/): #270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketi… - [SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț](https://exitfive.com/podcast/seo-in-an-ai-first-world-how-to-adapt-and-win-in-2025-with-andrei-tit/): #269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines… - [The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio](https://exitfive.com/podcast/the-solo-marketers-guide-to-full-stack-b2b-marketing-with-sara-lattanzio/): #268 Solo Marketing | In this episode, Matt is joined by , Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing funct… - [How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro](https://exitfive.com/podcast/how-product-marketing-is-evolving-in-2025-lessons-on-ai-and-leadership-with-jennifer-cannizzaro/): #267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building st… - [How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook](https://exitfive.com/podcast/how-to-lead-b2b-marketing-for-the-first-time-strategy-budget-team-and-content-with-jess-cook/): #266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building s… - [Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand](https://exitfive.com/podcast/beyond-the-saas-playbook-how-non-saas-teams-drive-pipeline-with-sandra-rand/): #265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-… - [The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team](https://exitfive.com/podcast/the-atlassian-playbook-for-building-a-fast-moving-outcome-driven-marketing-team/): #264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experien… - [Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman](https://exitfive.com/podcast/inside-customer-ios-b2b-marketing-strategy-org-gtm-and-growth-channels-with-jason-lyman/): #263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now head… - [How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer](https://exitfive.com/podcast/how-to-stay-relevant-as-a-marketer-in-the-world-of-ai-with-mark-schaefer/): #261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Market… - [Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis](https://exitfive.com/podcast/inside-atlassians-product-marketing-strategy-team-structure-metrics-and-execution-with-matt-de-vincentis/): #260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMwar… - [B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush](https://exitfive.com/podcast/b2b-ad-campaigns-real-test-results-from-7-channels-with-pranav-piyush/): #259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp p… - [The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan](https://exitfive.com/podcast/the-future-of-b2b-marketing-ai-execution-and-craft-with-kieran-flanagan/): #257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s s… - [Email Deliverability: What Every B2B Marketer Needs to Know](https://exitfive.com/podcast/email-deliverability-what-every-b2b-marketer-needs-to-know/): #256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS com… - [How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping](https://exitfive.com/podcast/how-to-structure-and-lead-a-full-funnel-b2b-marketing-org-with-kelly-hopping/): #255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans br… - [How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising](https://exitfive.com/podcast/how-to-get-sales-on-board-with-your-marketing-content-with-kira-federer-vp-of-smb-marketing-at-paramount-advertising/): #254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales t… - [Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams](https://exitfive.com/podcast/mastering-lifecycle-marketing-real-world-tactics-from-leading-b2b-teams/): #253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Cu… - [Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)](https://exitfive.com/podcast/category-creation-playbook-how-to-be-irreplaceable-in-b2b-marketing-with-josh-lowman/): #252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a lea… - [B2B Website Optimization: Real Examples and Live Feedback](https://exitfive.com/podcast/b2b-website-optimization-real-examples-and-live-feedback/): #251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Tog… - [6 Steps to Building a Customer Insights Program with Shoshana Kordova](https://exitfive.com/podcast/6-steps-to-building-a-customer-insights-program-with-shoshana-kordova/): #250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consul… - [Cold Email: Lessons from Real Outbound Campaigns in 2025](https://exitfive.com/podcast/cold-email-lessons-from-real-outbound-campaigns-in-2025/): #249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Togeth… - [The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei](https://exitfive.com/podcast/the-future-of-b2b-buying-experiences-and-the-role-of-ai-in-gtm-with-jaleh-rezaei/): #248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marke… - [The Lead Nurture Email Playbook: What Works and What Doesn’t](https://exitfive.com/podcast/the-lead-nurture-email-playbook-what-works-and-what-doesnt/): #247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk. The… ## Live Sessions - [ABM That Works: 4 Marketers Show Their Best Campaigns Live](https://exitfive.com/live/abm-that-works/): Four B2B marketers show the ABM campaigns sales actually ran: the accounts they targeted, the signals and channels they used, how they handed off to sales, and the meetings, pipeline, and closed deals that came out of it. - [AI-Assisted Creativity: 6 B2B Marketers Share How AI Fits Into Their Process](https://exitfive.com/live/ai-assisted-creativity-6-b2b-marketers/): Six B2B marketers share the most creative way they're using AI in their process right now — the tools, the prompts, and where they draw the line on human judgment. - [How I Built That [Agent]: 7 Marketers Show AI Workflows That Save Hours](https://exitfive.com/live/how-i-built-that-agent-6-marketers-show-ai-workflows-that-save-hours/): Everyone's talking about AI agents right now. It's hard to know what's real versus what's just LinkedIn noise. If you haven't built an agent yet, it's hard to know where to start. If you have built agents, you might be looking for ideas for what to build next. - [Writing for Humans: The Real AI Workflows Behind Great B2B Content](https://exitfive.com/live/writing-for-humans-the-real-ai-workflows-behind-great-b2b-content/): We surveyed 600 marketers, and nearly all share the same worry about AI: a flood of low-quality content. - [How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays](https://exitfive.com/live/how-to-win-with-webinars-5-b2b-marketing-pros/): 5 B2B marketers share their top-performing webinar plays, the results they drove, and how you can run something similar. - [B2B Website Teardown: Breaking Down the Best Website Experiences in 2024](https://exitfive.com/live/b2b-website-teardown-breaking-down-the-best-website-experiences-in-2024/): Natalie Marcotullio (Navattic) joins Dave Gerhardt to tear down real B2B websites and share what makes the best buyer-first experiences work. - [Inbound Tear-Down: The Ultimate Demo Request Flow](https://exitfive.com/live/inbound-tear-down-the-ultimate-demo-request-flow/): Josh Garrison (Apollo) joins Dave Gerhardt to tear down real demo request flows and build the ideal inbound lead process. - [Fix Your Funnel for Good: 5 Playbooks to Boost Demand Conversion](https://exitfive.com/live/fix-your-funnel-for-good-5-playbooks-to-boost-demand-conversion/): Tara Robertson (Chili Piper) joins Dave Gerhardt to break down common friction points in the B2B funnel and how to fix them for good. - [How to Build a Marketing Plan and Get It Approved for 2025](https://exitfive.com/live/how-to-build-a-marketing-plan-and-get-it-approved-for-2025/): Rowan Tonkin (CMO, Planful) and Dave Gerhardt walk through building a marketing plan, getting executive buy-in, and executing under economic uncertainty. - [Why B2B Marketers Should Stop Worrying About Attribution (And What To Do Instead)](https://exitfive.com/live/why-b2b-marketers-should-stop-worrying-about-attribution/): Emir Atli (HockeyStack) joins Dave Gerhardt to break down why attribution as we know it is dead, and what to do instead. - [Building a Marketing Operating System: How to Organize Campaigns, Align Your Team, and Deliver Results](https://exitfive.com/live/building-a-marketing-operating-system/): The Tenon team joins Dave Gerhardt to show how top marketers organize campaigns, align teams, and prove impact using a marketing operating system. - [The Exit Five Holiday Party](https://exitfive.com/live/the-exit-five-holiday-party/): Dave Gerhardt and the Exit Five team celebrate the year with the community, recognize top contributors, and look ahead to 2025. - [The B2B Event Playbook: Building Revenue-Driving Events in 2025](https://exitfive.com/live/the-b2b-event-playbook-building-revenue-driving-events-in-2025/): Dave Gerhardt hosts event experts Stephanie Christensen and Kristina DeBrito (Iterable) on building a B2B events strategy that actually drives revenue. - [The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success](https://exitfive.com/live/the-role-of-product-marketing-in-b2b-strategies-tools-and-metrics-for-success/): Dave Gerhardt hosts a panel of product marketing leaders — Natalie Marcotullio, Jason Oakley, and Eric Holland — on sharpening PMM skills and proving impact. - [How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)](https://exitfive.com/live/how-to-measure-your-marketing-efforts-and-why-click-attribution-is-dead/): Dave Gerhardt and Pranav Piyush (Paramark) discuss how the best B2B teams are evolving marketing measurement from coincidence to causation. - [B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025](https://exitfive.com/live/b2b-linkedin-ads-playbook-what-works-and-what-doesnt-in-2025/): Tagg Bozied (Docebo) and Anthony Blatner (Speedwork) join Danielle Messler to build a LinkedIn Ads strategy that fits your goals and budget. - [B2B Website Optimization Teardown: Real Examples and Live Feedback](https://exitfive.com/live/b2b-website-optimization-teardown-real-examples-and-live-feedback/): Webflow's Guy Yalif and Scott Cappuzzo, plus Talia Wolf (Getuplift), tear down real B2B websites live with Danielle Messler. - [Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams](https://exitfive.com/live/mastering-lifecycle-marketing-real-world-tactics-from-leading-b2b-teams/): Danielle Messler hosts Charlotte Hardin (Rebuy Engine) and Naomi West (Customer.io) for a tactical, no-fluff conversation on lifecycle marketing in B2B. - [B2B Paid Campaigns: What Worked, What Flopped, and What You Can Steal](https://exitfive.com/live/b2b-paid-campaigns-what-worked-what-flopped-and-what-you-can-steal/): Dave Gerhardt and Pranav Piyush (Paramark) break down real paid experiments across LinkedIn, Meta, CTV, and OOH from anonymized campaign data. - [Email Deliverability: What Every B2B Marketer Needs to Know](https://exitfive.com/live/email-deliverability-what-every-b2b-marketer-needs-to-know/): Danielle Messler hosts Sara McNamara (Vector) and Alex Fine (Understory) to unpack what's really going on behind the scenes of email deliverability. - [How to Lead a High-Functioning Marketing Org (Avoid Meeting Overload, Fix Communication Bottlenecks, and Ship Meaningful Work)](https://exitfive.com/live/how-to-lead-a-high-functioning-marketing-org/): Dave Gerhardt talks with Ashley Faus and Dr. Molly Sands (Atlassian) about reclaiming time from meeting overload and building better-aligned marketing teams. - [WTF is GTM Engineering?! Do I need to hire for this role?](https://exitfive.com/live/wtf-is-gtm-engineering-do-i-need-to-hire-for-this-role/): Dave Gerhardt hosts the Compound Growth Marketing team to break down what GTM Engineering actually is, why it's exploded, and whether you need to hire for it. - [SEO in an AI-First World: How to Adapt and Win in 2025](https://exitfive.com/live/seo-in-an-ai-first-world-how-to-adapt-and-win-in-2025/): Dave Gerhardt and Andrei Țiț (Ahrefs) unpack how LLMs and AI Overviews are reshaping search, and what that means for your SEO strategy. - [How B2B Marketers Are Actually Using AI for Content Marketing](https://exitfive.com/live/how-b2b-marketers-are-actually-using-ai-for-content/): Five B2B marketing finalists demo their real AI-powered content workflows on stage — from a content concierge GPT to a no-code ROI calculator — judged by an expert panel. - [How To Turn Your Company Story Into Actionable Marketing Ideas That You Can Use Right Now](https://exitfive.com/live/how-to-turn-your-company-story-into-actionable-marketing-ideas-that-you-can-use-right-now/): Dave Gerhardt and Pranav Piyush (Paramark) share a repeatable process for turning a strategic narrative into fresh, testable campaign ideas every month. - [Marketing in the Age of AI: CMOs Separating the Hype from What’s Real (Live Discussion)](https://exitfive.com/live/marketing-in-the-age-of-ai-cmos-separating-the-hype-from-whats-real/): Dave Gerhardt hosts Jennifer Delevante-Moulen (Knak), Tara Robertson (Bitly), and Sara Ajemian (SOCi) for an honest look at what's actually happening with AI inside B2B marketing teams. - [Beyond Copy: How To Use AI to Build GTM Systems That Scale](https://exitfive.com/live/beyond-copy-how-to-use-ai-to-build-gtm-systems-that-scale/): Dave Gerhardt (Exit Five), Eoin Clancy (AirOps), and Dan Guenet (Compound Growth Marketing) skip the theory for live builds and no-BS demos of AI-powered GTM systems. - [The B2B Buying Experience With AI: What Changes?](https://exitfive.com/live/the-b2b-buying-experience-with-ai-what-changes/): Dave Gerhardt sits down with a panel of CMOs and marketing leaders to unpack how AI-armed buyers are reshaping go-to-market strategy, KPIs, and team structure. - [Attention and the Inbox: How Great Marketers Are Rethinking Email and SMS in the World of AI](https://exitfive.com/live/attention-and-the-inbox-how-great-marketers-are-rethinking-email-and-sms-in-the-world-of-ai/): Jess Lytle hosts Gabby Kustner (Customer.io), Alyssa Armstrong, and Joe Cunningham on how marketers are using email, SMS, and in-app messaging to cut through AI-generated noise and drive growth. - [The Future of Pipeline: How Marketing Leaders Are Using AI to Drive Revenue](https://exitfive.com/live/the-future-of-pipeline-how-marketing-leaders-are-using-ai-to-drive-revenue/): Jess Lytle (Exit Five), Morgan Cole (Red Canary), Lisa Cole (2X), and Jean Cameron (Demandbase) break down how top B2B teams are using AI to spot in-market buyers earlier and move deals faster. - [60-Minute B2B Blitz Part 2: 8 Marketers Share Their Best Plays from 2026 (So Far)](https://exitfive.com/live/60-minute-b2b-blitz-part-2-8-marketers-share-their-best-plays-from-2026-so-far/): The Blitz is back for Part 2! It's hard to know what works and what doesn’t, what's real and what's not right now. So we tapped 8 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year.  - [Paid Ads Playoff: Proven B2B Paid Ads Plays That Turn Spend Into Pipeline](https://exitfive.com/live/paid-ads-playoff-proven-b2b-paid-ads-plays-that-turn-spend-into-pipeline/): Lots of marketers are running ads. Few can prove they're driving qualified pipeline. So we're bringing a group of B2B marketers to go head-to-head with the paid ad plays that actually work. Bring your notebook. - [9 B2B Marketers Share Their Best Plays from 2026 (So Far)](https://exitfive.com/live/10-b2b-marketers-share-their-best-plays-from-2026-so-far/): It's hard to know what works and what doesn’t, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year. Not just theories or ideas, real B2B Marketing Examples that have printed results. You'll want to take notes. - [The Anti-Social Buyer: Demand Gen Plays for 2026](https://exitfive.com/live/the-anti-social-buyer-demand-gen-plays-for-2026/): For demand gen teams, this has changed a lot about what's actually working right now. - [Rethinking Marketing Creative in the World of AI](https://exitfive.com/live/rethinking-marketing-creative-in-the-world-of-ai/): Marketing leaders reveal how AI creative tools are reshaping team budgets, workflows, and the balance between in-house production and agency work. - [B2B Email Marketing: What Still Works?](https://exitfive.com/live/b2b-email-marketing-what-still-works/): Four marketers share real campaigns, workflows, and tools driving email marketing results for B2B teams in 2026, sponsored by Knak. - [AEO: What’s Working, What’s Not, and What to Do About It](https://exitfive.com/live/aeo-whats-working-whats-not-and-what-to-do-about-it/): Marketing leaders share real AEO strategies, tools, and plays that are driving search traffic as AI changes how buyers discover brands. - [The Marketing Playbook for Keeping Customers (Not Just Acquiring Them)](https://exitfive.com/live/the-marketing-playbook-for-keeping-customers-not-just-acquiring-them/): Marketing leaders share real customer engagement and lifecycle plays across email, push, SMS, and in-app channels to reduce churn and drive retention. - [AI Reality Check: How CMOs Are Building AI Into Their Marketing Teams](https://exitfive.com/live/ai-reality-check-how-cmos-are-building-ai-into-their-marketing-teams/): B2B marketing leaders at different stages of AI adoption share honest insights on tools, team structures, training strategies, and what has and hasn't worked. - [B2B Ads: What’s Actually Working Right Now](https://exitfive.com/live/b2b-ads-whats-actually-working-right-now/): Five demand gen marketers walk through real ad channels, creative, targeting strategies, and results that are generating ROI in B2B paid campaigns today. - [How Marketers Are Creating High Quality Content with AI (That’s Not Slop!)](https://exitfive.com/live/how-marketers-are-creating-high-quality-content-with-ai-thats-not-slop/): Real marketing teams show how to use AI for high-quality, differentiated content by injecting POV, expertise, and brand voice into AI-assisted workflows. - [ABM: What To Start, Stop, and Scale in 2026](https://exitfive.com/live/abm-what-to-start-stop-and-scale-in-2026/): Three marketing leaders share what ABM motions, tools, and audience strategies are worth starting, stopping, and scaling for enterprise B2B teams in 2026. - [AEO for CMOs: Lessons Learned and Where Search Might Be Going In 2026](https://exitfive.com/live/aeo-for-cmos-lessons-learned-and-where-search-might-be-going-in-2026/): Three B2B marketing leaders share CMO-level frameworks for navigating AI-driven discovery, AEO strategy, and what to focus on in the next 90 days. - [LinkedIn for B2B: What’s Working Right Now (And How To Sell Social Media to The C-Suite)](https://exitfive.com/live/linkedin-for-b2b-whats-working-right-now-and-how-to-sell-social-media-to-the-c-suite/): Marketing leaders share proven LinkedIn strategies, exec content playbooks, and boardroom-ready reporting frameworks to prove social media ROI.