# Exit Five > Exit Five is the B2B marketing community. We publish a weekly newsletter, a podcast, host live sessions, and run the Drive conference — all focused on helping B2B marketers grow their careers. This file helps AI answer engines understand and cite Exit Five content. ## Key Pages - [Community](https://exitfive.com/community/): Community — the private membership for B2B marketers - [CMO Council](https://exitfive.com/cmo-council/): CMO Council — peer network for B2B CMOs and VPs of Marketing - [Drive 2026](https://exitfive.com/drive/): Drive 2026 — the annual B2B marketing conference in Stowe, VT ## Newsletters - [5 plays these B2B marketers said worked in H1 2026](https://exitfive.com/newsletter/5-plays-these-b2b-marketers-said-worked-in-h1-2026/): There’s a lot of hype right now about what’s possible in marketing. Our job is to help you understand what’s real by showing you real examples from real marketers. The number one thing we hear is: show me examples, give me ideas, give me inspiration, and that’s what we have for you today. I’m going […] - [9 Marketers Share Their Top Plays of 2026 (So Far)](https://exitfive.com/newsletter/the-best-b2b-marketing-plays-of-2026-b2b-marketing-play/): Last week we ran a Live Session called the B2B Blitz. Nine marketers each shared the best play they’ve run so far this year. The catch: I had my buzzer ready for the two-minute mark.  “Insanely valuable.”  “A masterclass in modern marketing.” “Best webinar format I’ve ever sat in on.” Just a glimpse of the […] - [How HubSpot’s VP of Content delivers 50 Million impressions each month (and tells the measurement story to the CFO)](https://exitfive.com/newsletter/how-hubspots-vp-of-content-delivers-50-million-impressions-each-month-and-tells-the-measurement-story-to-the-cfo/): Every time I talk to a marketer who’s building a real content program, video, podcast, creator partnerships, the question that keeps coming up is the same one: “How do I explain this to my CFO?” This question comes up not because we don’t know how to measure content, but because the rest of the organization […] - [How to Make Your B2B Brand Stand Out in 2026](https://exitfive.com/newsletter/how-to-make-your-b2b-brand-stand-out-in-2026/): This newsletter is guest written by Louis Grenier, author of Stand The F*ck Out and upcoming Drive keynote speaker. I spent the better part of May auditing brand marketing for 100 B2B SaaS and AI brands, such as Linear, Notion, Gong, Ramp, or Vanta. Rest assured, I didn’t just do it for fun.  I had a point […] - [Every B2B marketing channel works. Picking the right one is the real job.](https://exitfive.com/newsletter/every-b2b-marketing-channel-works-picking-the-right-one/): Everything in B2B marketing works. I’ve done over 300 hours of interviews with CMOs and VPs in B2B marketing. Spent a decade as a marketing leader myself. I can tell you – it all works. YouTube, LinkedIn (works – take it from me), direct mail, webinars, TikTok, email, events, PR, partnerships…they all can work. Even spending […] - [Timeless B2B Marketing lessons](https://exitfive.com/newsletter/timeless-marketing-lessons/): How to write copy that gets your buyer to act Early in my career, it seemed like everyone was becoming “the growth marketer” and I thought that’s where the job security was. I needed to become the growth guy. The CEO at the time told me the opposite: you have a superpower in creativity and […] - [What’s Working in AEO Right Now](https://exitfive.com/newsletter/whats-working-in-aeo-right-now/): Does website traffic matter any more? AI ate search. So any time you look something up now, even if you’re just doing it in the browser, you get an AI summary of the results. Or you might be like me, walking down the street talking to Claude (don’t judge me). For years, we’ve used website […] - [How to Make Your B2B Influencer Marketing Work](https://exitfive.com/newsletter/how-to-make-your-b2b-influencer-marketing/): When a B2B brand play beats demand gen “Oh we don’t have the budget for that.” “That’s not relatable, they have a million dollar influencer budget alone!” Most B2B marketers write off influencer marketing and sponsorships before they ever try it because we think it’s too expensive, or too hard to measure. This type of […] - [3 Lessons From Ramp’s VP Growth & Demand (And Did You Know They Don’t Have a CMO?)](https://exitfive.com/newsletter/3-lessons-from-ramps-vp-growth-demand-and-did-you-know-they-dont-have-a-cmo/): Referrals make the world go round. There is nothing better than getting a referral from someone smart and with good taste, whether we’re talking restaurants or recruiting. But even in podcasting! So a few months ago I had Drew from Ramp’s data science team on my show. I think he had a blast, and then […] - [The Narrative On AI Is Shifting](https://exitfive.com/newsletter/the-narrative-on-ai-in-marketing/): We polled 540 B2B marketers on how they really feel about AI right now — and the mood is shifting. Here's what the data showed, from near-universal daily usage to the growing pushback against the hype. - [4 lessons from the lady who runs ABM for North America at Snowflake](https://exitfive.com/newsletter/4-lessons-from-the-lady-who-runs-abm-for-north-america-at-snowflake/): That lady is Casey Patterson and she is responsible for managing 23 marketers at Snowflake with the mission of driving revenue through account based marketing. I love writing about ABM (and our audience here seems to like it too) because it is the one motion in B2B where marketing and sales actually stop arguing about credit. It’s […] - [9 Reasons to Join us in Vermont for Drive 2026 this September](https://exitfive.com/newsletter/9-reasons-to-join-us-in-vermont-for-drive-2026-this-september/): So I sat down to write my newsletter and had this whole rant about Claude and AI, but then I remembered: I have something better to share with you today! We just unveiled a big part of the agenda for Drive 2026, our big event for Exit Five in Stowe, Vermont this September. Meet the […] - [How To Run a Calm Marketing Organization (aka Why You Should Run Marketing Like The Product Team)](https://exitfive.com/newsletter/how-to-run-a-calm-marketing-organization-aka-why-you-should-run-marketing-like-the-product-team/): I’ve done over 300 podcast interviews with VPs, CMOs, and marketing leaders over the last four years (weird flex, I know). But there’s something I’ve noticed about the ones who are on top of their game as marketing leaders. It’s not that they’re more creative or smarter than everyone else (though most of them are). […] - [Are you sick of AI yet? [Take the survey]](https://exitfive.com/newsletter/are-you-sick-of-ai-yet-take-the-survey/): B2B marketers are pushing back on AI — the narrative is shifting. Dave shares what a Fortune 500 CMO told him, and asks: where do you actually stand right now? - [AI is eating the B2B marketing funnel](https://exitfive.com/newsletter/ai-is-eating-the-b2b-marketing-funnel/): AI is eating the B2B marketing funnel - [Everyone is lying about AI](https://exitfive.com/newsletter/everyone-is-lying-about-ai/): Everyone is lying about AI - [Seth Godin is speaking to Drive 2026](https://exitfive.com/newsletter/seth-godin-is-speaking-to-drive-2026/): Seth Godin is speaking to Drive 2026 - [Stop overcomplicating B2B marketing strategy](https://exitfive.com/newsletter/stop-overcomplicating-b2b-marketing-strategy/): Stop overcomplicating marketing - [Will AI replace creatives?](https://exitfive.com/newsletter/will-ai-replace-creatives/): Will AI replace creatives? - [PR is back, baby.](https://exitfive.com/newsletter/pr-is-back-baby/): PR is back, baby. - [How to survive in a job you don’t love](https://exitfive.com/newsletter/how-to-survive-in-a-job-you-dont-love/): How to survive in a job you don’t love - [How to make B2B social work](https://exitfive.com/newsletter/how-to-make-b2b-social-work/): How to make B2B social work - [How to be the CMO everyone loves](https://exitfive.com/newsletter/how-to-be-the-cmo-everyone-loves/): How to be the CMO everyone loves - [The most useful things B2B marketers built with AI this week](https://exitfive.com/newsletter/the-most-useful-things-b2b-marketers-built-with-ai-this-week/): The most useful things B2B marketers built with AI this week - [How Ramp is turning its marketers into builders with AI3](https://exitfive.com/newsletter/how-ramp-is-turning-its-marketers-into-builders-with-ai3/): How Ramp is turning its marketers into builders with AI3 - [What To Do With Your Trade Show Booth](https://exitfive.com/newsletter/show-me-your-booth/): Show me your booth? - [5 types of ownable ideas (pick yours)](https://exitfive.com/newsletter/5-types-of-ownable-ideas-pick-yours/): 5 types of ownable ideas (pick yours) - [5 B2B ad campaigns that actually worked](https://exitfive.com/newsletter/5-b2b-ad-campaigns-that-actually-worked/): 5 B2B ad campaigns that actually worked - [Don’t make this career mistake](https://exitfive.com/newsletter/dont-make-this-career-mistake/): Don’t make this career mistake - [What I learned from 100 CMOs](https://exitfive.com/newsletter/what-i-learned-from-100-cmos/): What I learned from 100 CMOs ## Podcast Episodes - [Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)](https://exitfive.com/podcast/why-b2b-marketers-should-be-running-ctv-ads-with-amit-sharan-svp-marketing-at-tatari/) - [60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)](https://exitfive.com/podcast/60-minute-b2b-blitz-9-marketers-share-their-best-plays-from-2026-so-far/) - [Running a Media Company Inside HubSpot with Jonathan Hunt](https://exitfive.com/podcast/running-a-media-company-inside-hubspot-with-jonathan-hunt/) - [Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook](https://exitfive.com/podcast/influencer-marketing-podcasting-strategy-and-brand-driving-demand-with-jess-cook/) - [Demand Gen Plays for the Antisocial Buyer](https://exitfive.com/podcast/demand-gen-plays-for-the-antisocial-buyer/): Related from Exit Five: Growth Marketing: The B2B Marketer’s Complete Guide - [The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)](https://exitfive.com/podcast/the-case-for-influencer-marketing-in-b2b-with-brianna-doe-founder-at-verbatim-2/) - [How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)](https://exitfive.com/podcast/how-to-use-ai-for-content-without-creating-slop-with-eoin-clancy-vp-growth-at-airops-2/) - [How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)](https://exitfive.com/podcast/how-to-stand-out-in-b2b-marketing-with-louis-grenier-author-of-stand-the-fck-out/) - [How to Think About AEO with Brett Domeny (Director of Product Management at Webflow)](https://exitfive.com/podcast/how-to-think-about-aeo-with-brett-domeny-director-of-product-management-at-webflow/): #356 | Dave sits down with Brett Domeny, product lead at Webflow focused on AEO, to talk about what it actually takes to show up in AI search. Brett breaks down Webflow's AEO maturity model — four co… - [Should You Run Marketing Like a Product Team?](https://exitfive.com/podcast/should-you-run-marketing-like-a-product-team/): #355 | Dave sits down with Maria Scheifler to talk about why your marketing team might be getting less done as it grows — and what to do about it. Maria makes the case for running marketing like a pr… - [Customer Marketing Deep Dive](https://exitfive.com/podcast/customer-marketing-deep-dive/): #354 | Sue (Head of Lifecycle Marketing, Monarch Money), Jonathan (VP of Marketing, Seamless.AI), and Naomi (Senior Product Marketing Manager, Customer.io) join Dan for a live Exit Five session on cu… - [How CMOs Are Deploying AI Across Marketing](https://exitfive.com/podcast/how-cmos-are-deploying-ai-across-marketing/): #353 | Tara (CMO, Optimizely), Julia (Director of AI Adoption, Optimizely), Lily (CMO, Three Play Media), Pejman (CMO, Menlo Security), and Kevin (CMO, CompTIA) join Dave for a live Exit Five session… - [Build a Better B2B Growth Engine with Uzair Dada from Iron Horse](https://exitfive.com/podcast/build-a-better-b2b-growth-engine-with-uzair-dada-from-iron-horse/): #352 | Dave sits down with Uzair Dada, CEO of Iron Horse, to talk about why most B2B companies are overcomplicating their marketing and what to do instead. Uzair breaks down his three-part growth fra… - [Claude Code for B2B Marketers (with Corey Haines)](https://exitfive.com/podcast/claude-code-for-b2b-marketers-with-corey-haines/): #351 | Dave is joined by Corey Haines, the founder of Conversion Factory, Swipe Files, and Marketing-Skills.com, which has over 20,000 stars on GitHub. He's been all-in on AI since 2023 and in this e… - [B2B Social Media Strategy Discussion](https://exitfive.com/podcast/b2b-social-media-strategy-discussion/): #350 | Dave was a guest on Slate's Social Social Club webinar for a conversation about everything organic marketing and B2B social media strategy with Jeff Meltz (Head of Social at Atlassian), Briann… - [Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think](https://exitfive.com/podcast/real-talk-from-three-cmos-attribution-paid-media-and-why-b2b-is-more-emotional-than-you-think/): #349 | Megan Lueders (CMO, Sonatype), Ido Mart (CMO, ManyChat), and Kim Storin (CMO, Zayo) join Dave for a live CMO panel from an Exit Five meetup in Austin. Megan breaks down how the pace of change… - [How to Create a Category When You’re Already the Market Leader (with Melton Littlepage, CMO at 1Password)](https://exitfive.com/podcast/how-to-create-a-category-when-youre-already-the-market-leader-with-melton-littlepage-cmo-at-1password/): #348 | Dave sits down with Melton Littlepage, CMO at 1Password, to talk about what category creation actually looks like inside a company that's already won. Melton breaks down why 1Password is betti… - [How ClickUp Built a B2B Social Machine with Chris Cunningham from ClickUp](https://exitfive.com/podcast/how-clickup-built-a-b2b-social-machine-with-chris-cunningham-from-clickup/): #347 | ClickUp drives millions of impressions for the company through videos and content for B2B marketers on social, and in this episode Dave sits down with Chris Cunningham, a founding member of th… - [Inside Ramp’s Marketing: Creative Bets, Measurement, and AI Agents (with Drew Pinta)](https://exitfive.com/podcast/inside-ramps-marketing-creative-bets-measurement-and-ai-agents-with-drew-pinta/): #346 | Dave sits down with Drew Pinta, Director of Growth Data at Ramp, to talk about what it actually looks like to measure marketing when the hardest things to measure are often the ones working ha… - [Creative + AI examples from B2B marketers](https://exitfive.com/podcast/creative-ai-examples-from-b2b-marketers/): #345 |  Luke (Head of Growth & Marketing, ElevenLabs), Liz (CMO, Brain Labs), Vincent (Creative Director, Bitly), and  Carter (Global Brand Team, UiPath) join this Exit Five Live session to show how… - [The 6 Types of Ownable Ideas (And How to Find Yours) with Katelyn Bourgoin, Founder of Unignorable](https://exitfive.com/podcast/the-6-types-of-ownable-ideas-and-how-to-find-yours-with-katelyn-bourgoin-founder-of-unignorable/): #344 | Dave sits down with Katelyn Bourgoin, founder of Unignorable, to talk about the one strategic move most B2B marketers overlook: owning an idea so tied to you that it sounds like an echo coming… - [How to Make Outbound Work and Build Pipeline in 2026 (with Jen Allen-Knuth, Founder of DemandJen)](https://exitfive.com/podcast/how-to-make-outbound-work-and-build-pipeline-in-2026-with-jen-allen-knuth-founder-of-demandjen/): #343 | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”,  Jen Allen-Knuth unpacks why deals stall even when your product is objectively better, how the explosion of… - [How to Be the CMO Everyone Wants to Work With (with Dave Kellogg)](https://exitfive.com/podcast/how-to-be-the-cmo-everyone-wants-to-work-with-with-dave-kellogg/): #342 | Recorded live at Exit Five's Marketing Leadership Retreat, this episode features Dave Kellogg sharing his framework for being the CMO everyone wants to work with. Dave draws on 12 years as a C… - [B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)](https://exitfive.com/podcast/b2b-ad-campaigns-that-actually-worked-from-five-demand-gen-marketers/): #341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast),  Kelly Arndt (Sr. Demand Gen Manager, Vector),  Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (… - [LinkedIn Advertising: What’s Working Now in 2026 (with Davang Shah, VP Marketing at LinkedIn)](https://exitfive.com/podcast/linkedin-advertising-whats-working-now-in-2026-with-davang-shah-vp-marketing-at-linkedin/): Dave is joined by Davang Shah, VP of Marketing at LinkedIn, for a conversation about what actually works with LinkedIn ads right now. They cover why brand and performance aren't two separate strategi… - [Building a Marketing Machine from Scratch (with Erin May, CMO at User Interviews)](https://exitfive.com/podcast/building-a-marketing-machine-from-scratch-with-erin-may-cmo-at-user-interviews/): #337 | Dave sits down with Erin May, CMO at User Interviews, who joined as the company's first marketer with a two-page website and zero recurring revenue and helped grow it to $20M+ ARR over eight y… - [How Marketers Are Creating High Quality Content with AI (That’s Not Slop!)](https://exitfive.com/podcast/how-marketers-are-creating-high-quality-content-with-ai-thats-not-slop/): Eoin Clancy (VP of Growth at AirOps),  Connor Beaulieu (Senior SEO Manager at LegalZoom), and Adina Timar (Head of AEO at Weflow) join this live session to talk about how to create high-quality conte… - [How to Build a Product Marketing Motion That Works (with Jeff Hardison)](https://exitfive.com/podcast/how-to-build-a-product-marketing-motion-that-works-with-jeff-hardison/): #335 | Jeff Hardison, now VP of Product Marketing at Sanity, joined Dave when he was running product marketing at Calendly to break down what the product marketing role should actually look like insi… - [How to Navigate a Rebrand with Clare Schmitt](https://exitfive.com/podcast/how-to-navigate-a-rebrand-with-clare-schmitt/): #333 | Dave is joined by Clare Schmitt, a seasoned marketing leader and a member of our CMO community, to walk through what it actually takes to lead a rebrand at a mid-market B2B company. Clare shar… - [How Domitille de Saint-Exupéry (CMO at Lemlist) Turned $1.2M into $31M in New ARR](https://exitfive.com/podcast/how-domitille-de-saint-exupery-cmo-at-lemlist-turned-1-2m-into-31m-in-new-arr/): #332 | Dave is joined by Domi de Saint-Exupery, CMO at Lemlist, a bootstrapped $40M ARR sales engagement platform, to break down exactly how she turned $1.2M in marketing spend into $31M in new ARR i… ## Live Sessions - [Paid Ads Playoff: Proven B2B Paid Ads Plays That Turn Spend Into Pipeline](https://exitfive.com/live/paid-ads-playoff-proven-b2b-paid-ads-plays-that-turn-spend-into-pipeline/): Lots of marketers are running ads. Few can prove they’re driving qualified pipeline. So we’re bringing a group of B2B marketers to go head-to-head with the paid ad plays that actually work. Bring your notebook. Here’s how the session works:  60 minutes of back-to-back insights from actual B2B marketers running real ads driving verifiable pipleline. […] - [9 B2B Marketers Share Their Best Plays from 2026 (So Far)](https://exitfive.com/live/10-b2b-marketers-share-their-best-plays-from-2026-so-far/): It’s hard to know what works and what doesn’t, what’s real and what’s not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that’s produced real results so far this year. You’ll want to take notes. Here’s how the session works: 9 speakers, one play each, […] - [The Anti-Social Buyer: Demand Gen Plays for 2026](https://exitfive.com/live/the-anti-social-buyer-demand-gen-plays-for-2026/): Buyers aren’t waiting for a discovery call to learn about your product. They’re researching on their own, asking ChatGPT and Claude about you, talking to peers, and forming opinions before they ever talk to your sales team. For demand gen teams, this has changed a lot about what’s actually working right now. The funnel starts […] - [AEO for CMOs: Lessons Learned and Where Search Might Be Going In 2026](https://exitfive.com/live/aeo-for-cmos-lessons-learned-and-where-search-might-be-going-in-2026/): Three B2B marketing leaders share CMO-level frameworks for navigating AI-driven discovery, AEO strategy, and what to focus on in the next 90 days. ## About - Site: https://exitfive.com/ - XML sitemap: https://exitfive.com/sitemap_index.xml - Last generated: 2026-07-11