# Exit Five

> Exit Five is the B2B marketing community. We publish a weekly newsletter, a podcast, host live sessions, and run the Drive conference — all focused on helping B2B marketers grow their careers.

This file helps AI answer engines understand and cite Exit Five content.

## Key Pages

- [Community](https://exitfive.com/community/): Community — the private membership for B2B marketers
- [CMO Council](https://exitfive.com/cmo-council/): CMO Council — peer network for B2B CMOs and VPs of Marketing
- [Drive 2026](https://exitfive.com/drive/): Drive 2026 — the annual B2B marketing conference in Stowe, VT

## Newsletters

- [5 Takeaways from Hubspot’s Unbound 2026](https://exitfive.com/newsletter/5-takeaways-from-hubspots-unbound-2026/): Two events in two weeks: from 400 people at Drive in Stowe, VT last week to 13,000+ at Unbound in Boston. One person put it like this: we went from marketing summer camp to marketing mayhem. Lots of people came up to me to talk about Drive – I actually couldn’t believe how many people […]
- [Make LinkedIn growth a team sport](https://exitfive.com/newsletter/make-linkedin-growth-a-team-sport/): Have you noticed the Exit Five team publishing more on LinkedIn over the last month? Not a coincidence. Our CEO Dan and I challenged the team to grow their following through what we’re calling the Clout Cup. Whoever grows the most over 90 days wins. There’s a cash prize, plus perks at our offsite (winner […]
- [Drive Top 5 (According to the Exit Five Team)](https://exitfive.com/newsletter/drive-top-5-according-to-the-exit-five-team/): After Drive, we jammed out as a team on our highlights. And since we couldn’t help but notice all the feedback pouring in from attendees on LinkedIn, we pulled in some of that too. Here’s what we’re feeling and seeing after this year’s event. 1. Key takeaway: Humanity is the differentiator I keep coming back […]
- [The Best B2B Marketing Education Likely Won’t Come From A Course](https://exitfive.com/newsletter/the-best-marketing-education-likely-wont-come-from-a-course/): I spent about a decade in marketing before founding Exit Five, working my way from PR intern to CMO. Ten or so years ago I landed what was then my dream job at Drift: 28 years old, backed by top-tier VC firm Sequoia Capital, with Pat Grady on the board, fresh off taking HubSpot public. […]
- [5 Findings from Analyzing Every B2B Mascot That Exists](https://exitfive.com/newsletter/5-findings-from-analyzing-every-b2b-mascot-that-exists/): Editor’s note: Taking it from here is Louis Grenier, author of Stand The F*ck Out and founder of B2B consultancy STFO, a positioning + GTM consultancy for B2B companies. Louis has spent over a decade telling B2B companies uncomfortable truths about their positioning. He’s advised Dropbox, Hotjar, Ahrefs, and Balsamiq – and he’s headlining Drive […]
- [How to Turn LinkedIn Into Your Best Growth Channel in Fall of 2026](https://exitfive.com/newsletter/how-to-turn-linkedin-into-your-best-growth-channel-in-fall-of-2026/): I’ve been writing on LinkedIn for over a decade, and I still think it’s the most effective channel in B2B marketing for most industries (as we’ve discussed recently, not every industry, but many). Since most of you are in this world, today we dive into the LinkedIn for B2B playbook – specifically how to make […]
- [B2B Doesn’t Have To Be Boring: 3 Creative Tactics for Scroll-Stopping B2B Ads](https://exitfive.com/newsletter/b2b-doesnt-have-to-be-boring-3-tactics-to-make-fun-ads-for-boring-products/): Dasha here. (Editor’s note: Dasha is VP Marketing at Proton.AI and co-host of the Exit Five podcast.) A lot of you are marketing products that can be a bit dry (to put it mildly).  That’s perfect, because today’s featured guest is Shlomo Genchin, founder of Unbore – what he calls the unofficial school for B2B […]
- [5 battle-tested webinar tactics for B2B Marketing](https://exitfive.com/newsletter/5-battle-tested-webinar-tactics-for-b2b-marketing/): No, these aren’t just made up ideas from the Exit Five team. Each of these plays have already been proven by actual marketers, so you know they work (we got receipts). A preview of what’s in store: a registration flow that 5x’d conversions, how to automate content repurposing, creating compounding results with a format change, […]
- [Marketing to B2B buyers who aren’t on LinkedIn](https://exitfive.com/newsletter/marketing-to-b2b-buyers-who-arent-on-linkedin/): People often say B2B marketing is boring (usually people who aren’t actually doing it). Some of the best marketers are building great brands in categories nobody talks about: fintech, healthtech, industrial and manufacturing, insurance, facilities management, professional services, and so many more. We recently interviewed a VP on the pod who runs marketing for a […]
- [3 Lessons From a 15-Year CMO of a $700M Cyber Company](https://exitfive.com/newsletter/3-essential-b2b-marketing-lessons/): Fifteen years at one company, in one role could get stale. For Rob Sobers, it hasn’t. He’s had the same employer and title for 15 years, but not the same job description. As the company has changed under him – from startup, to growth, to IPO, and now public, so have his objectives as CMO. He […]
- [4 Proven Growth Plays to Use Right Now in B2B Marketing](https://exitfive.com/newsletter/4-proven-growth-plays-to-use-right-now/): A Claude skill that boosted AI visibility by 30%, LinkedIn articles built for AEO, the “3S” framework for better content creation fueled by VOC, and a physical book launch that turned into a year of ABM touchpoints. Here’s how these B2B marketing pros pulled off these four proven plays.
- [Steal these 8 B2B marketing plays](https://exitfive.com/newsletter/steal-these-8-b2b-marketing-plays/): We all need ideas and inspiration for marketing plays to run at work. That’s why today, I’m bringing you eight proven plays that real B2B marketers ran inside of their actual companies, with receipts to back them up. These plays came out of our recent Exit Five Live Session, the B2B Blitz Part 2.
- [Why Every B2B Marketing Leader Should Master Working With Finance](https://exitfive.com/newsletter/why-every-b2b-marketing-leader-should-master-working-with-finance/): Here’s something we don’t talk about enough: being good at marketing isn’t just what shows up on LinkedIn. There’s a separate skillset – internal marketing – and a huge part of that is how you partner with Finance. Apparently, Patrick is good at it. He’s the SVP of Global Marketing at BlueVoyant, a $175M revenue, […]
- [How This B2B Brand Stands Out Among 200+ Competitors](https://exitfive.com/newsletter/how-this-b2b-brand-stands-out-among-200-competitors/): Discover how Exit Five differentiates itself among 200+ competitors in the B2B landscape. Key insights and strategies revealed.
- [Why B2B Companies Should Have a Mascot](https://exitfive.com/newsletter/why-b2b-companies-should-have-a-mascot/): A few weeks ago, we featured Louis in a guest newsletter about his audit of 100 B2B brands, scoring each one on how distinctive they actually are. Out of that sample, only one company landed in the ownable band: Wiz. We got into the full research on the pod, but today I’m zooming in on one piece […]
- [B2B paid ads that don’t suck: Proven creative recipes that sell anything (even boring products)](https://exitfive.com/newsletter/b2b-paid-ads-that-dont-suck-proven-creative-recipes-that-sell-anything-even-boring-products/): How to Create a Fun Ad for a Boring Product and Drive 1,000+ Leads We’ve all been through annoying processes with endless forms we have to fill out manually. The HR portal that asks you to confirm a date you typed in twice. The fact that I can’t even copy and paste the ACH number […]
- [8 Ideas for your Next Ad Campaign Play (Including Social Ads, TV ads, AI, OOH, Events)](https://exitfive.com/newsletter/8-ideas-for-your-next-ad-campaign-play-including-social-ads-tv-ads-ai-ooh-events/): Inspired by the World Cup, we decided to run our own “playoff” of sorts. But ours wasn’t soccer (Football? Futbol?), it was B2B ad examples (I know, you’re a marketing nerd just like we are, it’s OK. This is a safe space). And it was AWESOME. The rating was one of the highest we’ve ever […]
- [Using AI to Drive Down LinkedIn Ads Costs](https://exitfive.com/newsletter/using-ai-to-drive-down-linkedin-ads-costs/): Today we’re going to talk about two of the most popular tools in the modern B2B marketing stack: LinkedIn Ads and Claude. If you or your team have tried plugging AI into LinkedIn Ads and gotten something mediocre back, it’s likely because nobody fed it the right data or gave it a system to work […]
- [The 12-Point AEO Checklist Worth Stealing If You Want LLMs To Cite You](https://exitfive.com/newsletter/12-point-aeo-checklist/): Chances are if you’re reading this newsletter, you’ve got questions about AI and SEO right now. (We know this as a fact because we see marketers in our community posting every week about AEO performance being added to their to-do list). Today we’ve got answers. Rebecca Busk, CEO and Partner at Kvalifik, an agency in Denmark […]
- [How Organic Marketing helped Funnel Leasing Grow to $50 Million ARR](https://exitfive.com/newsletter/how-organic-marketing-helped-funnel-leasing-grow-to-50-million-arr/): Every marketing team feels the pressure to hit the number, and the easy move is to throw more money at it: more ads, more outbound, more tools. The CEO and CFO love paid because it’s simple: spend more, get more. But here at Exit Five, we know that “marketing” doesn’t just mean “advertising” – there […]
- [TV Ads for B2B – why it works and where to start](https://exitfive.com/newsletter/tv-ads-for-b2b-why-it-works-and-where-to-start/): B2B CTV (connected TV) advertising means running video ads through streaming services instead of cable or a Super Bowl spot u2014 and it works even without a national ad budget, because you’re targeting a specific, retargetable B2B audience instead of buying a mass broadcast slot. The pressure to grow is on, and the paid channels […]
- [5 plays these B2B marketers said worked in H1 2026](https://exitfive.com/newsletter/5-plays-these-b2b-marketers-said-worked-in-h1-2026/): There’s a lot of hype right now about what’s possible in marketing. Our job is to help you understand what’s real by showing you real examples from real marketers. The number one thing we hear is: show me examples, give me ideas, give me inspiration, and that’s what we have for you today. I’m going […]
- [9 Marketers Share Their Top Plays of 2026 (So Far)](https://exitfive.com/newsletter/the-best-b2b-marketing-plays-of-2026-b2b-marketing-play/): Last week we ran a Live Session called the B2B Blitz. Nine marketers each shared the best play they’ve run so far this year. The catch: I had my buzzer ready for the two-minute mark.  “Insanely valuable.”  “A masterclass in modern marketing.” “Best webinar format I’ve ever sat in on.” Just a glimpse of the […]
- [How HubSpot’s VP of Content delivers 50 Million impressions each month (and tells the measurement story to the CFO)](https://exitfive.com/newsletter/how-hubspots-vp-of-content-delivers-50-million-impressions-each-month-and-tells-the-measurement-story-to-the-cfo/): Every time I talk to a marketer who’s building a real content program, video, podcast, creator partnerships, the question that keeps coming up is the same one: “How do I explain this to my CFO?” This question comes up not because we don’t know how to measure content, but because the rest of the organization […]
- [How to Make Your B2B Brand Stand Out in 2026](https://exitfive.com/newsletter/how-to-make-your-b2b-brand-stand-out-in-2026/): This newsletter is guest written by Louis Grenier, author of Stand The F*ck Out and upcoming Drive keynote speaker. I spent the better part of May auditing brand marketing for 100 B2B SaaS and AI brands, such as Linear, Notion, Gong, Ramp, or Vanta. Rest assured, I didn’t just do it for fun.  I had a point […]
- [Every B2B marketing channel works. Picking the right one is the real job.](https://exitfive.com/newsletter/every-b2b-marketing-channel-works-picking-the-right-one/): Everything in B2B marketing works. I’ve done over 300 hours of interviews with CMOs and VPs in B2B marketing. Spent a decade as a marketing leader myself. I can tell you – it all works. YouTube, LinkedIn (works – take it from me), direct mail, webinars, TikTok, email, events, PR, partnerships…they all can work. Even spending […]
- [Timeless B2B Marketing lessons](https://exitfive.com/newsletter/timeless-marketing-lessons/): How to write copy that gets your buyer to act Early in my career, it seemed like everyone was becoming “the growth marketer” and I thought that’s where the job security was. I needed to become the growth guy. The CEO at the time told me the opposite: you have a superpower in creativity and […]
- [What’s Working in AEO Right Now](https://exitfive.com/newsletter/whats-working-in-aeo-right-now/): Does website traffic matter any more? AI ate search. So any time you look something up now, even if you’re just doing it in the browser, you get an AI summary of the results. Or you might be like me, walking down the street talking to Claude (don’t judge me). For years, we’ve used website […]
- [How to Make Your B2B Influencer Marketing Work](https://exitfive.com/newsletter/how-to-make-your-b2b-influencer-marketing/): When a B2B brand play beats demand gen “Oh we don’t have the budget for that.” “That’s not relatable, they have a million dollar influencer budget alone!” Most B2B marketers write off influencer marketing and sponsorships before they ever try it because we think it’s too expensive, or too hard to measure. This type of […]
- [3 Lessons From Ramp’s VP Growth & Demand (And Did You Know They Don’t Have a CMO?)](https://exitfive.com/newsletter/3-lessons-from-ramps-vp-growth-demand-and-did-you-know-they-dont-have-a-cmo/): Referrals make the world go round. There is nothing better than getting a referral from someone smart and with good taste, whether we’re talking restaurants or recruiting. But even in podcasting! So a few months ago I had Drew from Ramp’s data science team on my show. I think he had a blast, and then […]

## Podcast Episodes

- [Running a Media Company Inside HubSpot with Jonathan Hunt](https://exitfive.com/podcast/running-a-media-company-inside-hubspot-with-jonathan-hunt/)
- [Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook](https://exitfive.com/podcast/influencer-marketing-podcasting-strategy-and-brand-driving-demand-with-jess-cook/)
- [Demand Gen Plays for the Antisocial Buyer](https://exitfive.com/podcast/demand-gen-plays-for-the-antisocial-buyer/): Related from Exit Five: Growth Marketing: The B2B Marketer’s Complete Guide
- [The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)](https://exitfive.com/podcast/the-case-for-influencer-marketing-in-b2b-with-brianna-doe-founder-at-verbatim-2/)
- [How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)](https://exitfive.com/podcast/how-to-use-ai-for-content-without-creating-slop-with-eoin-clancy-vp-growth-at-airops-2/)
- [How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)](https://exitfive.com/podcast/how-to-stand-out-in-b2b-marketing-with-louis-grenier-author-of-stand-the-fck-out/)
- [How to Think About AEO with Brett Domeny (Director of Product Management at Webflow)](https://exitfive.com/podcast/how-to-think-about-aeo-with-brett-domeny-director-of-product-management-at-webflow/): #356 | Dave sits down with Brett Domeny, product lead at Webflow focused on AEO, to talk about what it actually takes to show up in AI search. Brett breaks down Webflow's AEO maturity model — four co…
- [Should You Run Marketing Like a Product Team?](https://exitfive.com/podcast/should-you-run-marketing-like-a-product-team/): #355 | Dave sits down with Maria Scheifler to talk about why your marketing team might be getting less done as it grows — and what to do about it. Maria makes the case for running marketing like a pr…
- [Customer Marketing Deep Dive](https://exitfive.com/podcast/customer-marketing-deep-dive/): #354 | Sue (Head of Lifecycle Marketing, Monarch Money), Jonathan (VP of Marketing, Seamless.AI), and Naomi (Senior Product Marketing Manager, Customer.io) join Dan for a live Exit Five session on cu…
- [How CMOs Are Deploying AI Across Marketing](https://exitfive.com/podcast/how-cmos-are-deploying-ai-across-marketing/): #353 | Tara (CMO, Optimizely), Julia (Director of AI Adoption, Optimizely), Lily (CMO, Three Play Media), Pejman (CMO, Menlo Security), and Kevin (CMO, CompTIA) join Dave for a live Exit Five session…
- [Build a Better B2B Growth Engine with Uzair Dada from Iron Horse](https://exitfive.com/podcast/build-a-better-b2b-growth-engine-with-uzair-dada-from-iron-horse/): #352 | Dave sits down with Uzair Dada, CEO of Iron Horse, to talk about why most B2B companies are overcomplicating their marketing and what to do instead. Uzair breaks down his three-part growth fra…
- [Claude Code for B2B Marketers (with Corey Haines)](https://exitfive.com/podcast/claude-code-for-b2b-marketers-with-corey-haines/): #351 | Dave is joined by Corey Haines, the founder of Conversion Factory, Swipe Files, and Marketing-Skills.com, which has over 20,000 stars on GitHub. He's been all-in on AI since 2023 and in this e…
- [B2B Social Media Strategy Discussion](https://exitfive.com/podcast/b2b-social-media-strategy-discussion/): #350 | Dave was a guest on Slate's Social Social Club webinar for a conversation about everything organic marketing and B2B social media strategy with Jeff Meltz (Head of Social at Atlassian), Briann…
- [Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think](https://exitfive.com/podcast/real-talk-from-three-cmos-attribution-paid-media-and-why-b2b-is-more-emotional-than-you-think/): #349 | Megan Lueders (CMO, Sonatype), Ido Mart (CMO, ManyChat), and Kim Storin (CMO, Zayo) join Dave for a live CMO panel from an Exit Five meetup in Austin. Megan breaks down how the pace of change…
- [How to Create a Category When You’re Already the Market Leader (with Melton Littlepage, CMO at 1Password)](https://exitfive.com/podcast/how-to-create-a-category-when-youre-already-the-market-leader-with-melton-littlepage-cmo-at-1password/): #348 | Dave sits down with Melton Littlepage, CMO at 1Password, to talk about what category creation actually looks like inside a company that's already won. Melton breaks down why 1Password is betti…
- [How ClickUp Built a B2B Social Machine with Chris Cunningham](https://exitfive.com/podcast/how-clickup-built-a-b2b-social-machine-with-chris-cunningham-from-clickup/): #347 | ClickUp drives millions of impressions for the company through videos and content for B2B marketers on social, and in this episode Dave sits down with Chris Cunningham, a founding member of th…
- [Inside Ramp’s Marketing: Creative Bets, Measurement, and AI Agents (with Drew Pinta)](https://exitfive.com/podcast/inside-ramps-marketing-creative-bets-measurement-and-ai-agents-with-drew-pinta/): #346 | Dave sits down with Drew Pinta, Director of Growth Data at Ramp, to talk about what it actually looks like to measure marketing when the hardest things to measure are often the ones working ha…
- [Creative + AI examples from B2B marketers](https://exitfive.com/podcast/creative-ai-examples-from-b2b-marketers/): #345 |  Luke (Head of Growth & Marketing, ElevenLabs), Liz (CMO, Brain Labs), Vincent (Creative Director, Bitly), and  Carter (Global Brand Team, UiPath) join this Exit Five Live session to show how…
- [The 6 Types of Ownable Ideas (And How to Find Yours) with Katelyn Bourgoin, Founder of Unignorable](https://exitfive.com/podcast/the-6-types-of-ownable-ideas-and-how-to-find-yours-with-katelyn-bourgoin-founder-of-unignorable/): #344 | Dave sits down with Katelyn Bourgoin, founder of Unignorable, to talk about the one strategic move most B2B marketers overlook: owning an idea so tied to you that it sounds like an echo coming…
- [How to Make Outbound Work and Build Pipeline in 2026 (with Jen Allen-Knuth, Founder of DemandJen)](https://exitfive.com/podcast/how-to-make-outbound-work-and-build-pipeline-in-2026-with-jen-allen-knuth-founder-of-demandjen/): #343 | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”,  Jen Allen-Knuth unpacks why deals stall even when your product is objectively better, how the explosion of…
- [How to Be the CMO Everyone Wants to Work With (with Dave Kellogg)](https://exitfive.com/podcast/how-to-be-the-cmo-everyone-wants-to-work-with-with-dave-kellogg/): #342 | Recorded live at Exit Five's Marketing Leadership Retreat, this episode features Dave Kellogg sharing his framework for being the CMO everyone wants to work with. Dave draws on 12 years as a C…
- [B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)](https://exitfive.com/podcast/b2b-ad-campaigns-that-actually-worked-from-five-demand-gen-marketers/): #341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast),  Kelly Arndt (Sr. Demand Gen Manager, Vector),  Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (…
- [LinkedIn Advertising: What’s Working Now in 2026 (with Davang Shah, VP Marketing at LinkedIn)](https://exitfive.com/podcast/linkedin-advertising-whats-working-now-in-2026-with-davang-shah-vp-marketing-at-linkedin/): Dave is joined by Davang Shah, VP of Marketing at LinkedIn, for a conversation about what actually works with LinkedIn ads right now. They cover why brand and performance aren't two separate strategi…
- [Building a Marketing Machine from Scratch (with Erin May, CMO at User Interviews)](https://exitfive.com/podcast/building-a-marketing-machine-from-scratch-with-erin-may-cmo-at-user-interviews/): #337 | Dave sits down with Erin May, CMO at User Interviews, who joined as the company's first marketer with a two-page website and zero recurring revenue and helped grow it to $20M+ ARR over eight y…
- [How Marketers Are Creating High Quality Content with AI (That’s Not Slop!)](https://exitfive.com/podcast/how-marketers-are-creating-high-quality-content-with-ai-thats-not-slop/): Eoin Clancy (VP of Growth at AirOps),  Connor Beaulieu (Senior SEO Manager at LegalZoom), and Adina Timar (Head of AEO at Weflow) join this live session to talk about how to create high-quality conte…
- [How to Build a Product Marketing Motion That Works (with Jeff Hardison)](https://exitfive.com/podcast/how-to-build-a-product-marketing-motion-that-works-with-jeff-hardison/): #335 | Jeff Hardison, now VP of Product Marketing at Sanity, joined Dave when he was running product marketing at Calendly to break down what the product marketing role should actually look like insi…
- [How to Navigate a Rebrand with Clare Schmitt](https://exitfive.com/podcast/how-to-navigate-a-rebrand-with-clare-schmitt/): #333 | Dave is joined by Clare Schmitt, a seasoned marketing leader and a member of our CMO community, to walk through what it actually takes to lead a rebrand at a mid-market B2B company. Clare shar…
- [How Domitille de Saint-Exupéry (CMO at Lemlist) Turned $1.2M into $31M in New ARR](https://exitfive.com/podcast/how-domitille-de-saint-exupery-cmo-at-lemlist-turned-1-2m-into-31m-in-new-arr/): #332 | Dave is joined by Domi de Saint-Exupery, CMO at Lemlist, a bootstrapped $40M ARR sales engagement platform, to break down exactly how she turned $1.2M in marketing spend into $31M in new ARR i…
- [ABM: What Ramp, Snowflake, and Hightouch are doing in 2026](https://exitfive.com/podcast/abm-what-ramp-snowflake-and-hightouch-are-doing-in-2026/): #331 | Dave is joined by a group of marketing leaders from Ramp, Snowflake, and Hightouch for a discussion about ABM and their plans for 2026.  Casey Patterson (Director of ABM, Snowflake), Drew Pint…
- [How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)](https://exitfive.com/podcast/how-to-build-a-brand-in-b2b-with-ryan-narod-vp-of-marketing-at-rippling/): #330 | Dave is joined by Ryan Narod, VP of Marketing at Rippling, to break down how Rippling has built one of the stand outbrands in B2B right now. Ryan walks through real examples of campaigns they’…

## Live Sessions

- [AI-Assisted Creativity: 6 B2B Marketers Share How AI Fits Into Their Process](https://exitfive.com/live/ai-assisted-creativity-6-b2b-marketers/): Six B2B marketers share the most creative way they're using AI in their process right now — the tools, the prompts, and where they draw the line on human judgment.
- [How I Built That [Agent]: 7 Marketers Show AI Workflows That Save Hours](https://exitfive.com/live/how-i-built-that-agent-6-marketers-show-ai-workflows-that-save-hours/): Everyone’s talking about AI agents right now. It’s hard to know what’s real versus what’s just LinkedIn noise. If you haven’t built an agent yet, it’s hard to know where to start. If you have built agents, you might be looking for ideas for what to build next. Wouldn’t it be great if a pro […]
- [Writing for Humans: The Real AI Workflows Behind Great B2B Content](https://exitfive.com/live/writing-for-humans-the-real-ai-workflows-behind-great-b2b-content/): 5 B2B marketers are walking through the AI content process they actually use to create anti-slop content. The tools, the prompts, the parts they still write themselves, and the point where they stop trusting the output.
- [How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays](https://exitfive.com/live/how-to-win-with-webinars-5-b2b-marketing-pros/): 5 B2B marketers share their top-performing webinar plays, the results they drove, and how you can run something similar.
- [B2B Website Teardown: Breaking Down the Best Website Experiences in 2024](https://exitfive.com/live/b2b-website-teardown-breaking-down-the-best-website-experiences-in-2024/): Natalie Marcotullio (Navattic) joins Dave Gerhardt to tear down real B2B websites and share what makes the best buyer-first experiences work.
- [Inbound Tear-Down: The Ultimate Demo Request Flow](https://exitfive.com/live/inbound-tear-down-the-ultimate-demo-request-flow/): Josh Garrison (Apollo) joins Dave Gerhardt to tear down real demo request flows and build the ideal inbound lead process.
- [Fix Your Funnel for Good: 5 Playbooks to Boost Demand Conversion](https://exitfive.com/live/fix-your-funnel-for-good-5-playbooks-to-boost-demand-conversion/): Tara Robertson (Chili Piper) joins Dave Gerhardt to break down common friction points in the B2B funnel and how to fix them for good.
- [How to Build a Marketing Plan and Get It Approved for 2025](https://exitfive.com/live/how-to-build-a-marketing-plan-and-get-it-approved-for-2025/): Rowan Tonkin (CMO, Planful) and Dave Gerhardt walk through building a marketing plan, getting executive buy-in, and executing under economic uncertainty.
- [Why B2B Marketers Should Stop Worrying About Attribution (And What To Do Instead)](https://exitfive.com/live/why-b2b-marketers-should-stop-worrying-about-attribution/): Emir Atli (HockeyStack) joins Dave Gerhardt to break down why attribution as we know it is dead, and what to do instead.
- [Building a Marketing Operating System: How to Organize Campaigns, Align Your Team, and Deliver Results](https://exitfive.com/live/building-a-marketing-operating-system/): The Tenon team joins Dave Gerhardt to show how top marketers organize campaigns, align teams, and prove impact using a marketing operating system.
- [The Exit Five Holiday Party](https://exitfive.com/live/the-exit-five-holiday-party/): Dave Gerhardt and the Exit Five team celebrate the year with the community, recognize top contributors, and look ahead to 2025.
- [The B2B Event Playbook: Building Revenue-Driving Events in 2025](https://exitfive.com/live/the-b2b-event-playbook-building-revenue-driving-events-in-2025/): Dave Gerhardt hosts event experts Stephanie Christensen and Kristina DeBrito (Iterable) on building a B2B events strategy that actually drives revenue.
- [The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success](https://exitfive.com/live/the-role-of-product-marketing-in-b2b-strategies-tools-and-metrics-for-success/): Dave Gerhardt hosts a panel of product marketing leaders — Natalie Marcotullio, Jason Oakley, and Eric Holland — on sharpening PMM skills and proving impact.
- [How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)](https://exitfive.com/live/how-to-measure-your-marketing-efforts-and-why-click-attribution-is-dead/): Dave Gerhardt and Pranav Piyush (Paramark) discuss how the best B2B teams are evolving marketing measurement from coincidence to causation.
- [B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025](https://exitfive.com/live/b2b-linkedin-ads-playbook-what-works-and-what-doesnt-in-2025/): Tagg Bozied (Docebo) and Anthony Blatner (Speedwork) join Danielle Messler to build a LinkedIn Ads strategy that fits your goals and budget.
- [B2B Website Optimization Teardown: Real Examples and Live Feedback](https://exitfive.com/live/b2b-website-optimization-teardown-real-examples-and-live-feedback/): Webflow's Guy Yalif and Scott Cappuzzo, plus Talia Wolf (Getuplift), tear down real B2B websites live with Danielle Messler.
- [Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams](https://exitfive.com/live/mastering-lifecycle-marketing-real-world-tactics-from-leading-b2b-teams/): Danielle Messler hosts Charlotte Hardin (Rebuy Engine) and Naomi West (Customer.io) for a tactical, no-fluff conversation on lifecycle marketing in B2B.
- [B2B Paid Campaigns: What Worked, What Flopped, and What You Can Steal](https://exitfive.com/live/b2b-paid-campaigns-what-worked-what-flopped-and-what-you-can-steal/): Dave Gerhardt and Pranav Piyush (Paramark) break down real paid experiments across LinkedIn, Meta, CTV, and OOH from anonymized campaign data.
- [Email Deliverability: What Every B2B Marketer Needs to Know](https://exitfive.com/live/email-deliverability-what-every-b2b-marketer-needs-to-know/): Danielle Messler hosts Sara McNamara (Vector) and Alex Fine (Understory) to unpack what's really going on behind the scenes of email deliverability.
- [How to Lead a High-Functioning Marketing Org (Avoid Meeting Overload, Fix Communication Bottlenecks, and Ship Meaningful Work)](https://exitfive.com/live/how-to-lead-a-high-functioning-marketing-org/): Dave Gerhardt talks with Ashley Faus and Dr. Molly Sands (Atlassian) about reclaiming time from meeting overload and building better-aligned marketing teams.
- [WTF is GTM Engineering?! Do I need to hire for this role?](https://exitfive.com/live/wtf-is-gtm-engineering-do-i-need-to-hire-for-this-role/): Dave Gerhardt hosts the Compound Growth Marketing team to break down what GTM Engineering actually is, why it's exploded, and whether you need to hire for it.
- [SEO in an AI-First World: How to Adapt and Win in 2025](https://exitfive.com/live/seo-in-an-ai-first-world-how-to-adapt-and-win-in-2025/): Dave Gerhardt and Andrei Țiț (Ahrefs) unpack how LLMs and AI Overviews are reshaping search, and what that means for your SEO strategy.
- [How B2B Marketers Are Actually Using AI for Content Marketing](https://exitfive.com/live/how-b2b-marketers-are-actually-using-ai-for-content/): Five B2B marketing finalists demo their real AI-powered content workflows on stage — from a content concierge GPT to a no-code ROI calculator — judged by an expert panel.
- [How To Turn Your Company Story Into Actionable Marketing Ideas That You Can Use Right Now](https://exitfive.com/live/how-to-turn-your-company-story-into-actionable-marketing-ideas-that-you-can-use-right-now/): Dave Gerhardt and Pranav Piyush (Paramark) share a repeatable process for turning a strategic narrative into fresh, testable campaign ideas every month.
- [Marketing in the Age of AI: CMOs Separating the Hype from What’s Real (Live Discussion)](https://exitfive.com/live/marketing-in-the-age-of-ai-cmos-separating-the-hype-from-whats-real/): Dave Gerhardt hosts Jennifer Delevante-Moulen (Knak), Tara Robertson (Bitly), and Sara Ajemian (SOCi) for an honest look at what's actually happening with AI inside B2B marketing teams.
- [Beyond Copy: How To Use AI to Build GTM Systems That Scale](https://exitfive.com/live/beyond-copy-how-to-use-ai-to-build-gtm-systems-that-scale/): Dave Gerhardt (Exit Five), Eoin Clancy (AirOps), and Dan Guenet (Compound Growth Marketing) skip the theory for live builds and no-BS demos of AI-powered GTM systems.
- [The B2B Buying Experience With AI: What Changes?](https://exitfive.com/live/the-b2b-buying-experience-with-ai-what-changes/): Dave Gerhardt sits down with a panel of CMOs and marketing leaders to unpack how AI-armed buyers are reshaping go-to-market strategy, KPIs, and team structure.
- [Attention and the Inbox: How Great Marketers Are Rethinking Email and SMS in the World of AI](https://exitfive.com/live/attention-and-the-inbox-how-great-marketers-are-rethinking-email-and-sms-in-the-world-of-ai/): Jess Lytle hosts Gabby Kustner (Customer.io), Alyssa Armstrong, and Joe Cunningham on how marketers are using email, SMS, and in-app messaging to cut through AI-generated noise and drive growth.
- [The Future of Pipeline: How Marketing Leaders Are Using AI to Drive Revenue](https://exitfive.com/live/the-future-of-pipeline-how-marketing-leaders-are-using-ai-to-drive-revenue/): Jess Lytle (Exit Five), Morgan Cole (Red Canary), Lisa Cole (2X), and Jean Cameron (Demandbase) break down how top B2B teams are using AI to spot in-market buyers earlier and move deals faster.
- [60-Minute B2B Blitz Part 2: 8 Marketers Share Their Best Plays from 2026 (So Far)](https://exitfive.com/live/60-minute-b2b-blitz-part-2-8-marketers-share-their-best-plays-from-2026-so-far/): The Blitz is back for Part 2! It’s hard to know what works and what doesn’t, what’s real and what’s not right now. So we tapped 8 B2B marketing pros, all specialists in their area, to share one thing that’s produced real results so far this year.  Here’s how the session works: 8 speakers, one […]

## About

- Site: https://exitfive.com/
- XML sitemap: https://exitfive.com/sitemap_index.xml
- Last generated: 2026-09-23