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Exit Five Articles

B2B Marketing Insights and Career Growth.
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How to Build a B2B Community From the Ground up
The community-first strategy that helped Apollo.io go from 15K to 7M impressions a month – without spending big on traditional ads
Brand
Why Your Homepage Is So Hard to Get Right in B2B
A practical guide for B2B marketers navigating one of the most high-stakes pages on your site
Product Marketing
How to Be a Top VP of Marketing in B2B
Real advice from marketing leaders on what it actually takes to lead in B2B.
Leadership
8 Reasons Your B2B Landing Pages Aren’t Converting 
and how you can fix them
Demand Gen
Paid Media
B2B Paid Media Strategy in 2025
Lessons from $50M in Ad Spend
Demand Gen
Team Management
How to be a Better B2B Marketing Leader
without feeling like a micromanager
Leadership
Positioning
The B2B Positioning Trap: Why Companies Go Broad
And How to Stay Specific
Marketing Strategy
Org Charts
Inside a 100 Person Marketing Org
How Leela Srinivasan, former CMO of SurveyMonkey, structured a 100-person marketing team.
Marketing Strategy
ABM
What B2B Marketers Need to Know About Account Based Marketing (ABM)
Insights from experts in running high impact ABM campaigns in B2B
Demand Gen
25 People to Follow on LinkedIn to Get Smarter at B2B Marketing
Exit Five's Favorite B2B Marketing Voices
Marketing Strategy
Leadership
How to Build a Marketing Plan and Get It Approved for 2025
A step by step guide from Rowan Tonkin, CMO at Planful
Marketing Strategy
CMO Secrets: 5 Lessons for Marketing Leaders in 2024
A recap from our CMO roundtable in Austin
Marketing Strategy