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AEO: What’s Working, What’s Not, and What to Do About It
Marketing leaders share real AEO strategies, tools, and plays that are driving search traffic as AI changes how buyers discover brands.
Every CMO I talk to right now is getting the same question from their CEO or board: what is AI doing to our search traffic, and what are we doing about it?
AI is changing how people search, which is changing how buyers find you, which means the whole top-of-funnel engine a lot of us built over the last decade is shifting underneath us.
So instead of more philosophy on what AEO is, in this Exit Five Live session, we’re bringing on a few marketing leaders to show you real plays of what’s working inside their orgs, what isn’t, and what they’re doing about it.
We’ll get into:
- How CMOs are structuring their AEO strategy and who owns it
- Where to start and how to stand out
- Real plays that are actually driving search traffic right now
- What tools, agencies, and tactics are getting marketers results
- How to explain AEO to your CEO, your board, and your team
- Plus live Q&A (bring your questions)
This session is brought to you by Webflow, which lets you build fully custom websites that rank in AI search and make your website your biggest growth engine, without being dependent on a developer.
Speakers
Brett Domeny — Director of Product Management, Webflow
Jess Joyce — Founder, Inbound Scope
Matt Dzugan — VP of Data & Intelligence, Muck Rack
Matt Carnevale — Head of Community, Exit Five
Frequently Asked Questions
What is AEO and why does it matter for B2B marketers?
AEO (answer engine optimization) is how brands get found, cited, and trusted inside AI search tools like ChatGPT and Perplexity, not just classic Google results. It matters because AI is changing how buyers discover and evaluate vendors before ever talking to a rep.
Who should own AEO inside a marketing team?
This session breaks down how different CMOs are structuring ownership right now, since AEO touches content, SEO, and brand in ways that don’t map cleanly onto one existing role.
How do you explain AEO to your CEO or board?
The session specifically covers how marketing leaders are framing AEO for executive audiences — grounding the conversation in real traffic plays rather than abstract theory.
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