B2B Ads: What’s Actually Working Right Now
Five demand gen marketers walk through real ad channels, creative, targeting strategies, and results that are generating ROI in B2B paid campaigns today.
You’re spending money on ads. Are they working? Are you on the right channels? Are you targeting the right people?
Most marketers are asking themselves these questions right now. You don’t know if you’re overspending or under-investing. You don’t know if that new tactic you’re considering is actually worth it or makes sense for your brand and strategy.
In this session, we’re breaking down real examples you can steal and apply to your own work. We’re bringing 5 demand gen marketers on stage to walk through what they’re actually running right now—the channels, the creative, the targeting, the spend, and the actual results.
You’ll see:
- Which channels are getting the best ROI (and which ones they’ve killed)
- How they’re building audiences and suppressing the wrong people
- The actual ad creative that’s converting (screenshots, not mockups)
- Landing pages and offers that turn clicks into pipeline
- Budget allocation and how they’re measuring success
- New tactics like signal-based targeting, CTV for B2B, and trade show warm-up plays
This session is brought to you by Vector and is perfect for demand gen marketers, growth marketers, and anyone running paid campaigns who wants to see what good actually looks like.
Speakers
Cindy Dubon — Director, Growth Marketing, Goldcast
Dave Gerhardt — Founder, Exit Five
Jeremy Chung — Founder & CEO, Ads by Jer
Jess Cook — VP, Marketing, Vector
Kelly Arndt — Sr. Demand Gen Manager, Vector
Richard Meyer — Director of GTM & Growth, gohappy
Tess Pfeifle — Associate Director, Marketing, AirVet
Frequently Asked Questions
Which ad channels are actually delivering ROI for B2B teams right now?
The session covers which channels the panel of demand gen marketers are getting the best return from, and which ones they’ve cut entirely — based on their own live campaigns, not general industry benchmarks.
How do B2B teams build and suppress the right ad audiences?
This is a specific topic covered — the practical process of building target audiences and suppressing the wrong ones, rather than just targeting broad firmographic segments.
Is CTV (connected TV) a viable channel for B2B advertising?
The session covers CTV for B2B as one of several newer tactics being tested alongside signal-based targeting and trade show warm-up plays.
How should B2B teams measure ad campaign success?
The session covers real budget allocation and measurement approaches from marketers actively running these campaigns, showing actual creative and landing pages rather than mockups.
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