How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays

Anyone can run webinars – the real opportunity is making them great. A strong webinar rallies your audience around a topic they care about, and turns that interest into pipeline in a way few other channels can match. Plus, with so much AI slop out there – we’re all craving the realness of live events, right?

In this live session, you’ll get real, tested advice straight from the pros actually doing the work. 5 B2B marketers will showcase what a great webinar program looks like right now: their top-performing webinar play, the results it drove, and how to run something similar yourself.

Format: five speakers, five plays, live Q&A after each one. Attend live to ask your questions in the chat and get the full breakdown of all the plays.

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Your Hosts

Dave GerhardtHost

Founder

Exit Five

Dasha ShakovHost

VP Marketing

Proton.ai

Speakers

Josh Spilker

Head of Search Marketing

AirOps

Caroline Ang Wright

Head of Marketing

Fazeshift

Christina Campbell

Director of Marketing

Treasury4

Logan Lyles

Founder

DemandShift

Mary Batchelder

Director of Marketing

CaliberMind