The Future of Pipeline: How Marketing Leaders Are Using AI to Drive Revenue

Great B2B marketers know that it’s all about aligning to revenue. And over the last two years, AI has come in with the potential to rewrite how revenue-focused marketers find buyers, create demand, and actually hit pipeline targets.

But there’s also more noise and more competition than ever. What’s actually working? What’s real? What’s not?

Join Jess Lytle (Head of Marketing, Exit Five), Morgan Cole (VP, Demand Gen, Red Canary), Lisa Cole (CMO, 2X), and Jean Cameron (Sr. Director of Field & Partner Marketing, Demandbase) to break down what’s working right now with AI in B2B marketing.

They’ll get into how top B2B teams are using AI to spot in-market buyers earlier, move deals faster, and keep marketing, sales, and ops rowing in the same direction. Real examples. Real wins. Real talk about what’s changing and what you should be doing next.

If you work in demand gen, revenue marketing, field marketing, marketing ops, or just want to keep learning about ways to innovate with AI, this session is for you.

We’ll get into:

• Using AI to identify in-market buyers and accelerate deals
• Aligning marketing, sales, and ops around shared revenue goals
• Evolving their playbooks for a new era of pipeline accountability
• Plus live Q&A (bring your questions)

This session was brought to you by Demandbase.

Speakers

Jess Lytle — Head of Marketing, Exit Five (Host)

Morgan Cole — VP, Demand Gen, Red Canary

Lisa Cole — CMO, 2X

Jean Cameron — Sr. Director of Field & Partner Marketing, Demandbase

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