Attention and the Inbox: How Great Marketers Are Rethinking Email and SMS in the World of AI

“Email is dead.” “Messaging is dead.” “Nobody reads anymore.”

That can’t be true.

Because every week, marketers are still driving millions in revenue and pipeline through these channels. So maybe it’s not that email or SMS are dead. Maybe the playbook just has to change.

In this live Exit Five session, we’re talking about how to capture (and keep) attention when inboxes, feeds, and brains are flooded with AI-generated noise.

Jess Lytle (Head of Marketing, Exit Five) hosts a conversation with Gabby Kustner (Sr. Growth Marketing Manager, Customer.io), Alyssa Armstrong (Email Marketing Specialist) and Joe Cunningham (Email Marketing and Copywriting Consultant) on how marketers are using email, SMS, and in-app messaging to drive growth. They share what’s actually working today and how to make your messages stand out in a world flooded with AI content.

We’ll get into:

• The right (and wrong) ways to personalize messages today
• Real campaigns that cut through crowded inboxes
• How to build trust when attention is harder than ever to earn
• How top teams are using AI to stay human in their communication

Speakers

Jess Lytle — Head of Marketing, Exit Five (Host)

Gabby Kustner — Sr. Growth Marketing Manager, Customer.io

Alyssa Armstrong — Email Marketing Specialist

Joe Cunningham — Email Marketing and Copywriting Consultant

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