Marketing in the Age of AI: CMOs Separating the Hype from What’s Real (Live Discussion)

AI is everywhere in marketing right now. Every tool, every vendor, every headline promises to change the game. But what’s actually working—and what’s just noise?

We wanted to do something different and tapped a group of CMOs to sit down and share what’s actually going on inside their marketing teams with AI. Have they fired the whole team and just used AI agents? Is ChatGPT writing all of their content? Are things running autonomously 24/7? What are real examples of how they’re using AI as a B2B marketing team?

Exit Five founder Dave Gerhardt hosts Jennifer Delevante-Moulen (CMO, Knak), Tara Robertson (CMO, Bitly), and Sara Ajemian (VP of Branding and Communications, SOCi) for an honest discussion about how to survive the AI hype cycle in marketing.

Think of it as a practical guide to navigating AI in marketing without losing sight of what really matters.

We’ll get into:

• Where AI actually accelerates campaign execution
• The creative work that still needs a human touch
• How CMOs should prepare their marketing playbooks for AI

Speakers

Dave Gerhardt — Founder, Exit Five (Host)

Jennifer Delevante-Moulen — CMO, Knak

Tara Robertson — CMO, Bitly

Sara Ajemian — VP of Branding and Communications, SOCi

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