How to Lead a High-Functioning Marketing Org (Avoid Meeting Overload, Fix Communication Bottlenecks, and Ship Meaningful Work)

Marketing leaders are stuck in back-to-back meetings. Team updates are scattered across channels. And actual work? It gets squeezed into the margins.

In this live session, we teamed up with Loom to talk through what actually works for modern marketing teams when it comes to faster, clearer communication and getting time back.

Dave Gerhardt is joined by Ashley Faus (Head of Lifecycle Marketing at Atlassian) and Dr. Molly Sands (Head of the Teamwork Lab at Atlassian) to break down how today’s best marketing leaders are reclaiming their time and building more effective, better-aligned teams.

Dr. Molly Sands leads a team of researchers who study how distributed teams collaborate. Her latest research shows how quick, async updates help managers improve connection, recognition, and clarity without adding more to the calendar. Ashley Faus, author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI, shares how to lead with clarity and keep things human, even in the age of automation.

You’ll walk away with tactical tips on:

• Running fewer, better meetings
• Using async video to align your team without more meetings
• Making your team’s work more visible through clear, internal comms
• Managing up, down, and across, all while doing hands-on work
• Capturing informal ideas so AI tools can fuel better thinking
• Creating space for strategy, clarity, and creativity every day

This session was brought to you by Loom.

Speakers

Dave Gerhardt — Founder & CEO, Exit Five (Host)

Ashley Faus — Head of Lifecycle Marketing, Atlassian

Molly Sands, PhD — Head of the Teamwork Lab, Atlassian

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