The B2B Event Playbook: Building Revenue-Driving Events in 2025

Events are back, baby.

From small gatherings like dinners to large-scale customer conferences and webinars, events are back in B2B marketing in a big way. But throwing events without a strategy is like burning money. Whether it’s hosting your first user conference, investing in a sponsorship booth at a tradeshow, or looking into micro-events like dinners — you need a solid strategy to back up your investment.

This session is all about B2B events. We’re joined by event experts Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director, Strategic Events and Partner Marketing at Iterable), hosted by Exit Five founder Dave Gerhardt, who shares how Exit Five runs its own events.

You’ll learn:

• The key metrics to track to show ROI on your event plan in 2025
• How to get buy-in from key stakeholders
• What’s working for B2B marketing leaders right now (and what’s not)
• How to do follow-up post-event
• Lessons from virtual events too

Speakers

Dave Gerhardt — Founder & CEO, Exit Five (Host)

Kristina DeBrito — Director, Strategic Events and Partner Marketing, Iterable

Stephanie Christensen — Event Marketing Leader

Frequently Asked Questions