Building a Marketing Operating System: How to Organize Campaigns, Align Your Team, and Deliver Results

Marketers are expected to be masters of strategy, creative, and execution. But who’s teaching us to manage the endless moving parts of a campaign? With tighter budgets, higher expectations, and a mountain of competing priorities, it’s easy to feel stuck in campaign chaos.

We often talk about the tactics: SEO, ABM, email, content. But in this live session we talk about the behind-the-scenes of B2B marketing — the marketing operating system, specifically how to organize your campaigns, align your team, and stay laser-focused on what matters most.

Joined by the team at Tenon, we look at how top marketers are using work management tactics to simplify complexity, free up time for high-value work, and boost team performance — all while showing the real impact of marketing.

This session was brought to you by Tenon.

Speakers

Dave Gerhardt — Founder & CEO, Exit Five (Host)

Ben Person — Co-Founder & CEO, Tenon

Jessica Skovira — Senior Director of Marketing, Tenon

Hannah Rankin — Growth Marketing Manager, Tenon

Frequently Asked Questions