Writing for Humans: The Real AI Workflows Behind Great B2B Content

We surveyed 600 marketers, and nearly all share the same worry about AI: a flood of low-quality content.

Where’s this AI slop coming from? Since every marketer needs to publish more this year and AI helps them do it faster – producing volume is now the easy part. High-quality, on-brand content is more complicated.

These six B2B marketers have figured it out. Each one will walk us through their actual process: the tools, prompts, the parts they write themselves, and how they judge each output.

Format:

• Rapid-fire intros
• 7 minutes per speaker: 5 on process, 2 for Live Q&A
• Group Q&A at the end for unanswered chat questions
• Closing vote on which process the room’s putting to work first

If you could ask these pros anything about their process, what would it be? Bring those questions with you.

FYI: registering for this event means you will get some emails from Exit Five and Markup AI in the future, but you’ll be able to unsubscribe at any time.

Your Hosts

Host

Dave Gerhardt

Founder

Exit Five

Host

Dasha Shakov

VP Marketing

Proton.ai

Speakers

Holly Enneking

VP of Marketing

Markup AI

Amanda Natividad

VP of Marketing

SparkToro

Dan Landau

Sr. Marketing Manager

AI Fund

Jenny Coppola

Sr. Director, Brand & Content

Bit.ly

Meghan Crook Brisson

Director, Brand & Demand Marketing

Intentsify

Kris Turner

Senior Content Manager

Tekmetric