AI-Assisted Creativity: 6 B2B Marketers Share How AI Fits Into Their Process

We asked six B2B marketers a simple question: what’s the most creative way you’re using AI in your process right now? What tools you reach for, which prompts you run, and where you refuse to relinquish control to AI.

Each marketer will share their best creative AI workflow, from start to finish. Then, they’ll answer your questions live. To round out the session, you’ll vote on the process you’ll be putting into action.

What you’ll walk away with:

1. Six real creative workflows you can steal – from brainstorm to final production
2. The specific tools that have earned a place on these teams (and the ones that got cut)
3. When to trust AI for speed and when to protect the work with human judgment
4. Live answers to the questions you care about

Your Hosts

Host

Dave Gerhardt

Founder

Exit Five

Host

Dasha Shakov

VP of Marketing

Proton.ai

Speakers

Josh Mendelsohn

VP of Marketing

Superside

Jessica Rosenberg

Freelance Creative Director & Brand Designer

Former Head of Brand, AirOps

Caitlin O. Bigelow

CMO

Blazel

Mike Fredrick

SVP of Creative

Walker Sands

Alexandra Franco

Founder

Empact

Maya Shah-Ceccotti

Founder

MSC Advisory