B2B Marketing Articles & Guides

B2B Marketing Ops: RevOps, GTM Engineering, and the Stack Behind the Team

July 10, 2026

Marketing ops, RevOps, and GTM engineering get used almost interchangeably on LinkedIn, which is exactly why teams struggle to figure out who they actually need to hire. They’re not the same role, and the difference isn’t just semantic — it’s about how much of the system you’re operating versus building. This guide breaks down what…

B2B Product Marketing: Strategy, Tools, and How to Build the Motion

July 10, 2026

B2B product marketing gets defined by what it isn’t as often as what it is: not product management, not a launch-day content factory, not a generalist marketer who happens to sit near the roadmap. The best product marketers we’ve talked to on Exit Five describe it the same way — the person who understands the…

How to Lead a High Functioning Marketing Org

July 14, 2025

This is the exact playbook to help you start shipping work that actually matters and stop drowning in meetings.

Marketing Is Broken: Why You’re So Busy and Still Not Getting Anything Done

July 2, 2025

B2B marketers are drowning in meetings, Slack pings, and status update. Steal these AI use cases to cut through the noise and give you back your time.

8 Reasons Your B2B Landing Pages Aren’t Converting

July 2, 2025

Your ad campaign is working, but your landing page is killing conversions. Discover 8 common B2B landing page mistakes (and simple fixes) from an expert who’s optimized 400+ SaaS landing pages. Apply these tweaks today and start seeing better results.

How to Put On a Virtual Event People Actually Want to Attend

June 13, 2025

Learn how Exit Five turned a one-day virtual event into a 3,300-person content engine. Get tactical tips for landing pages, engagement, content repurposing, and results.

The LinkedIn Playbook Every B2B Marketer Should Steal

May 7, 2025

Steal the exact LinkedIn strategies top B2B marketers use to grow audiences, boost inbound pipeline, and drive real business results. Includes expert tips from Gong, Clari, and Brij.

How to Build a B2B Community From the Ground up

May 2, 2025

Learn how Dan Cmejla built thriving B2B communities at Apollo.io, Chili Piper, and Modern Sales Pros—driving millions of impressions and 9-figure revenue growth. Includes practical strategies, templates, and real-world results.

CMO Secrets: 5 Lessons for Marketing Leaders in 2024

May 2, 2025

3 top CMOs share everything from what’s working (and not working) for them right now to how they’re dealing with their CFO, and more.

How to Build a Marketing Plan and Get It Approved for 2025

May 2, 2025

Learn how to create a winning B2B marketing plan with actionable steps, budget strategies, and tips for aligning with company goals. Perfect for marketing leaders planning for success.