ABM plays for B2B Companies

Hosted with Vector

ABM That Works: 4 Marketers Show Their Best Campaigns Live

October 9, 2026, 12:00 PM ET

Four B2B marketers show the ABM campaigns sales actually ran: the accounts they targeted, the signals and channels they used, how they handed off to sales, and the meetings, pipeline, and closed deals that came out of it.

Every ABM program starts the same way: accounts picked, channels mapped, budget approved.

Then it launches, and sales never touches it.

We’re bringing four B2B marketers to show how they got sales to run it.

They’ll show:

  • Real campaigns they ran
  • The accounts they targeted (and the people inside them)
  • The signals and channels they used to reach them
  • How they handed it off to sales
  • The results: meetings, pipeline, closed deals

Come with questions. Leave with a play you can run.

Your Hosts

Host

Dave Gerhardt

Dave Gerhardt

Founder

Exit Five

Host

Dasha Shakov

Dasha Shakov

VP of Marketing

Proton.ai

Speakers

Shawn White

Shawn White

Senior Lifecycle Marketing Manager

Lendio

Joicee Lu

Joicee Lu

Account Based Marketing Manager

Snowflake

Jen Leaver

Jen Leaver

Senior Director of Demand Gen

Recurly

Jordan Voskuil

Jordan Voskuil

VP of Marketing

Amsive

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