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Four B2B marketers show the ABM campaigns sales actually ran: the accounts they targeted, the signals and channels they used, how they handed off to sales, and the meetings, pipeline, and closed deals that came out of it.
Every ABM program starts the same way: accounts picked, channels mapped, budget approved.
Then it launches, and sales never touches it.
We’re bringing four B2B marketers to show how they got sales to run it.
Come with questions. Leave with a play you can run.
Host

Founder
Exit Five
Host

VP of Marketing
Proton.ai

Senior Lifecycle Marketing Manager
Lendio

Account Based Marketing Manager
Snowflake

Senior Director of Demand Gen
Recurly

VP of Marketing
Amsive
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