Hosted with Consensus

Your Website Has a New Job: How B2B Marketers Are Rebuilding for AI Search

November 20, 2026, 12:00 PM ET

55 min

Your website used to have one job: rank on Google and convert the traffic. That's not how buyers find you anymore — more of them ask ChatGPT, Perplexity, and Google's AI answers first. Five B2B marketers who own website strategy take the hot seat to share what they changed, and what their website's job looks like now.

Your website used to have one job: rank on Google and convert the traffic. That’s not how buyers find you anymore. More of them are asking ChatGPT, Perplexity, and Google’s AI answers first, and showing up on your site later, already half-decided, or worse: they never show up at all.

In this live session, 5 B2B marketers who own website strategy will take the hot seat and share what’s changed: the moment they realized their site had a gap, the fix they made, and what their website’s job looks like now.

Five speakers, five hot seats, live Q&A in every round:

How they realized their site had a gap in AI search
The one change they made to fix it
The before and after, with actual results
What their website’s job is now

Attend live to get your questions in the chat and vote on the fix you’ll make first.

Your Hosts

Host

Dave Gerhardt

Founder

Exit Five

Host

Dasha Shakov

VP of Marketing

Proton.ai

Speakers

Liam Barnes

Growth & Ops

Aurasell

Tamar Hela

Content & SEO Strategist

Curio Digital

Sam Dunning

Founder

Breaking B2B

Nash Ricci

Senior Digital Growth Manager

Consensus

Jennifer Lapp

Head of Growth Marketing

Brevo

—Days

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