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B2B Email Marketing: What Still Works?
Four marketers share real campaigns, workflows, and tools driving email marketing results for B2B teams in 2026, sponsored by Knak.
Email is, in my humble opinion, still the greatest marketing channel of all time. It’s the only way you can truly own your audience and get a direct line to your buyer.
But the strategy is always changing. What subject lines are getting opened? How do you personalize without sounding like a robot? What is Google doing with the inbox these days? What about AI? What role does AI play in the future of marketing emails?
For this Exit Five Live session, we’re bringing together marketers who are running email at their org asking them to show the actual campaigns, copy, workflows, and tools they’re using to drive pipeline and get results right now.
You can expect to get information like:
- How high-performing teams are producing great emails (workflow, tools, and results)
- Examples of great emails that are converting, with takeaways you can apply to your own work
- How to measure email and report the impact to leadership
- Plus taking all of your questions about email and what’s going on inside of your company
This session is brought to you by Knak, which lets you go from idea to on-brand email and landing pages in minutes, with AI built into the workflow instead of in another tab.
Speakers
Ben Wallis — Customer Lifecycle Manager, Quo
Dave Gerhardt — Founder, Exit Five
Jaina Mistry — Director, Brand and Content Marketing, Knak
Kremi Mestanova — B2B Content & Growth Strategist, Kremi Marketing
Tyler Cook — Head of Email Marketing, Hypermedia Marketing
Frequently Asked Questions
Is email still an effective B2B marketing channel?
Yes — this session’s premise is that email remains one of the highest-value channels because it’s the only one where a company truly owns the audience relationship and has a direct line to the buyer, rather than renting attention on a platform.
How should B2B teams personalize email without sounding robotic?
The session covers real workflows and copy from marketers actively running email programs, focused on personalization that goes beyond inserting a first name.
How do you measure and report email’s impact to leadership?
This is one of the core topics covered — how high-performing teams tie email activity back to pipeline in a way that holds up in a leadership review.
What role does AI play in B2B email marketing?
The session addresses where AI fits into the future of marketing email, alongside questions about subject lines, deliverability, and what Google is changing about the inbox.
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