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B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025
Tagg Bozied (Docebo) and Anthony Blatner (Speedwork) join Danielle Messler to build a LinkedIn Ads strategy that fits your goals and budget.
Are you spending too much on LinkedIn Ads? Too little? Targeting the right audience? Are the results you’re getting actually good?
In this live session, two experts help build a LinkedIn Ads strategy that fits your goals and your budget. Hosted by Exit Five’s Head of Content, Danielle Messler, with Tagg Bozied (Senior Manager, Paid Social at Docebo) and Anthony Blatner (Founder, Speedwork).
We cover:
- How to avoid the most common LinkedIn ad mistakes that drain your budget
- Smarter ways to target your ideal audience and maximize ad efficiency
- The creative approaches that make LinkedIn ads stand out and drive engagement
- How to measure success beyond lead generation and prove ROI to leadership
- The best ways to test, optimize, and scale your campaigns
Speakers
Danielle Messler — Head of Content, Exit Five (Host)
Tagg Bozied — Senior Manager, Paid Social, Docebo
Anthony Blatner — Founder, Speedwork
Frequently Asked Questions
How much should I be spending on LinkedIn Ads?
The panel covers how to size a LinkedIn Ads budget and targeting approach to your specific goals, rather than a one-size-fits-all number.
How do you prove LinkedIn Ads ROI beyond lead gen?
This session covers measurement approaches that go beyond raw lead counts to show real business impact to leadership.
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