B2B Paid Campaigns: What Worked, What Flopped, and What You Can Steal

May 1, 2025, 1:00 PM ET

Dave Gerhardt and Pranav Piyush (Paramark) break down real paid experiments across LinkedIn, Meta, CTV, and OOH from anonymized campaign data.

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Most paid campaigns in B2B fail quietly — but the best teams are using smart testing to figure out what actually drives pipeline.

In this live session, Dave Gerhardt and Pranav Piyush (Co-founder of Paramark) break down real-world paid experiments across LinkedIn, Meta, CTV, and out-of-home — based on anonymized campaign data from the last 18 months.

This isn’t high-level strategy or vague frameworks — it’s actual test hypotheses: what was tried, what worked, what didn’t, and what you can learn from it.

We cover:

  • Which channels and formats delivered real results in B2B
  • What failed (and why it failed)
  • How to structure smarter paid tests without wasting budget
  • Practical ideas you can borrow to improve your next paid campaign

Speakers

Dave Gerhardt — Founder & CEO, Exit Five (Host)

Pranav Piyush — Founder & CEO, Paramark

Frequently Asked Questions

What channels does this session cover?

LinkedIn, Meta, CTV, and out-of-home—based on real, anonymized B2B paid campaign data from the prior 18 months.

Is this theory or real campaign data?

Real data: actual test hypotheses, what worked, what flopped, and what you can steal for your own paid strategy.

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