B2B Website Optimization Teardown: Real Examples and Live Feedback

April 1, 2025, 1:00 PM ET

Webflow's Guy Yalif and Scott Cappuzzo, plus Talia Wolf (Getuplift), tear down real B2B websites live with Danielle Messler.

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What actually makes a high-performing B2B website? We all know when a website feels good — but what are the specific tactics and design choices that actually lead to more conversions, better engagement, and a smoother buying experience?

We teamed up with Webflow to bring you a live teardown session focused entirely on website optimization — featuring real B2B websites, real-time feedback from expert marketers, and best practices pulled from Webflow’s latest industry research.

You’ll get actionable insights, honest critiques, and a behind-the-scenes look at how leading B2B brands optimize their sites to drive results.

In this session:

  • Watch our expert panel break down real websites submitted by Exit Five members — and see exactly how to improve UX, navigation, messaging, and more
  • Learn what the top B2B brands are doing differently to create fast, clear, and conversion-ready website experiences
  • Get questions answered live by seasoned pros

This session was brought to you by Webflow.

Speakers

Danielle Messler — Head of Content, Exit Five (Host)

Guy Yalif — Chief Evangelist, Webflow

Scott Cappuzzo — CRO & Web Optimization, Webflow

Talia Wolf — Founder & CEO, Getuplift

Frequently Asked Questions

What real websites get torn down in this session?

Real B2B websites submitted by Exit Five members, reviewed live by the panel with specific, actionable feedback.

Who is this replay for?

Any B2B marketer who owns or influences their company website and wants concrete conversion-focused fixes, not just theory.

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