Email Deliverability: What Every B2B Marketer Needs to Know

You spend hours writing the perfect email. Crafting the subject line, testing copy, timing the send.

But if your deliverability is off? None of it matters. Your message never even makes it to the inbox.

In B2B, email is still one of the most powerful ways to reach buyers, whether you’re sending cold outreach, newsletters, product updates, or event invites. But behind every great email strategy is one thing that often gets overlooked: deliverability.

In this live session, brought to you by Knak, Danielle Messler (Head of Content at Exit Five) is joined by Sara McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, to unpack what’s really going on behind the scenes of email performance.

They cover:

• Why your emails are landing in spam (even if they’re legit)
• What causes domain reputation to tank and how to rebuild it
• The metrics and signals that actually matter for deliverability
• Tools and tactics to get your emails opened, read, and replied to

This session was brought to you by Knak.

Speakers

Danielle Messler — Head of Content, Exit Five (Host)

Sara McNamara — Revenue Operations & GTM Strategy Lead, Vector

Alex Fine — Co-Founder, Understory

Frequently Asked Questions