Fix Your Funnel for Good: 5 Playbooks to Boost Demand Conversion

August 21, 2024, 3:00 PM ET

Tara Robertson (Chili Piper) joins Dave Gerhardt to break down common friction points in the B2B funnel and how to fix them for good.

Marketers spend so much time, effort, and budget creating demand for our products. But when it’s time to capture that demand, we often fumble.

In this live session, Tara Robertson, Head of Demand Gen at Chili Piper, breaks down common friction points in the B2B funnel — and how you can fix them, for good.

We cover:

  • 5 common friction points in the B2B funnel
  • Real fixes you can apply to your own demand conversion process

Speakers

Dave Gerhardt — Founder & CEO, Exit Five (Host)

Tara Robertson — Head of Demand Gen, Chili Piper

Frequently Asked Questions

What funnel problems does this session fix?

It covers five specific, common friction points where B2B demand gets lost between generation and conversion, with fixes for each.

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