How B2B Marketers Are Actually Using AI for Content Marketing

Everyone’s talking about AI. But who’s actually doing something useful with it?

We found five B2B marketers who are, and we put them on stage to break it all down. This live session featured five finalists who submitted how they’re using AI to power their content engine. Each took the (virtual) stage to demo their process, show results, and answer questions from our expert panel.

It was part workshop, part competition, with bragging rights and a pair of Meta Ray-Bans on the line for the top use case.

Short answer: real B2B marketers are using AI for research-grounded content GPTs, AI-assisted sales briefs, no-code ROI tools, and multi-tool content pipelines — not just first-draft copywriting.

What they brought to the table:

• A “content concierge” GPT trained on original research to surface stats, quotes, and data for SEO, sales decks, thought leadership, and more
• A 3D content workflow combining Meshy and VEO 3 to generate and animate characters for creative brand storytelling
• AI-generated quarterly sales briefs that merge real-time economic data with tailored messaging
• A high-volume content engine using AI to monitor trends, generate content from transcripts, and score leads based on social engagement
• A no-code ROI calculator built in Lovable that reps use to build tailored business cases live with prospects

This session was brought to you by Walnut.

Speakers

Dave Gerhardt — Founder & CEO, Exit Five (Host)

Benny Bridger — Head of Marketing, Walnut

Jess Cook — Head of Marketing, Vector

Anton Rius — Sr. Director, Content Marketing, Corporate Visions

Jake Heaps — AI Marketing Operations Manager, Domo

Jessica Lytle — Fractional Growth Marketing Leader

Jillian Hoefer — Senior Content Marketing Manager, UserEvidence

Ugi Djuric — Chief Executive Officer, ContentMonk

Frequently Asked Questions