How to Build a Marketing Plan and Get It Approved for 2025

In today’s challenging business landscape, marketers face the daunting task of not only crafting an efficient marketing plan, but implementing it quickly, proving its value, and continuously adapting it on the fly. The ever-changing macroeconomic environment adds an extra layer of complexity, making success even harder to achieve.

In this live session, Rowan Tonkin, CMO at Planful, and Dave Gerhardt, Founder of Exit Five, lead you through the essential steps to building your plan, getting it approved, and unlocking the full potential of your marketing efforts — plus how it all helps build trust and collaboration with your CFO.

You’ll discover:

• Tips to build a powerful marketing plan that aligns with your business objectives
• Strategies to gain plan approval from executives and board members
• Best practices to flawlessly execute your marketing plan, turning ideas into measurable results
• The advantages of scenario planning and how it prepares your team to adapt to change

This session was brought to you by Planful.

Speakers

Dave Gerhardt — Founder & CEO, Exit Five (Host)

Rowan Tonkin — CMO, Planful

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