How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)

Marketing has existed for centuries. Roughly 1–2 percent of global GDP — nearly $1 trillion — is spent on it every year. Yet it still isn’t easy to understand the impact of that investment on business outcomes.

On top of that, B2B marketing teams are getting less data from click and cookie tracking, making it even harder to understand performance. In this live session, Dave Gerhardt is joined by Pranav Piyush, Co-Founder and CEO of Paramark, to talk through how the best in B2B are adapting to this new reality — evolving from coincidence to correlation and causation.

With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced CMOs deserve better measurement solutions.

We cover:

• The gaps in the old way of doing attribution
• What the best B2B marketing teams are doing now for attribution
• The key questions CMOs face from boards and execs about measurement
• Three things you can do this quarter to improve your measurement

Speakers

Dave Gerhardt — Founder & CEO, Exit Five (Host)

Pranav Piyush — Founder & CEO, Paramark

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