Hosted with Agorapulse
LinkedIn for B2B: What’s Working Right Now (And How To Sell Social Media to The C-Suite)
Marketing leaders share proven LinkedIn strategies, exec content playbooks, and boardroom-ready reporting frameworks to prove social media ROI.
LinkedIn is the single highest-ROI organic channel in B2B because it’s where your entire TAM scrolls, learns, and forms buying opinions every day. Social is now the real buyer journey and LinkedIn is the only platform built around work, trust, and expertise. If you’re not showing up there consistently, someone else is shaping your market for you.
In this session, Dave Gerhardt (Founder, Exit Five) will host Dasha Shakov (Head of Marketing, Proton.ai), Emeric Ernoult (Co-founder & CEO, Agorapulse) and Finn Thormeier (Founder & CEO, Project 33) to discuss how teams are using LinkedIn right now to drive real attention, influence buying committees, and prove impact without drowning everyone in vanity metrics.
They’ll walk through what’s working on LinkedIn in 2025, how to get busy execs active without forcing them to write, and the simple reporting frameworks that finally make social make sense in a boardroom. Clear playbooks. Actual examples.
If you run social, brand, content, or you’re the marketer tasked with “making LinkedIn work,” this is for you.
What you’ll learn:
- How to create content for LinkedIn—what’s working right now, what’s the best approach to content
- Metrics that matter, how to think about success, results, and measuring what matters
- How to build an exec-ready reporting system that moves beyond screenshots and “engagement went up”
This session is brought to you by Agorapulse.
Speakers
Dasha Shakov — Head of Marketing, Proton.ai
Dave Gerhardt — Founder & CEO, Exit Five
Emeric Ernoult — Founder & CEO, Agorapulse
Finn Thormeier — Founder & CEO, Project 33
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