Paid Ads Playoff: Proven B2B Paid Ads Plays That Turn Spend Into Pipeline

July 10, 2026, 1:00 PM EST

Lots of marketers are running ads. Few can prove they’re driving qualified pipeline. So we’re bringing a group of B2B marketers to go head-to-head with the paid ad plays that actually work. Bring your notebook. Here’s how the session works:  60 minutes of back-to-back insights from actual B2B marketers running real ads driving verifiable pipleline. […]

Lots of marketers are running ads. Few can prove they’re driving qualified pipeline. So we’re bringing a group of B2B marketers to go head-to-head with the paid ad plays that actually work. Bring your notebook.

Here’s how the session works: 

  • Round One. Each speaker gives a 2-minute overview of one of their top-performing ads and the results it drove. When time’s up, we’re onto the next ad play.
  • Hot Seat. Speakers come back on stage in groups for rapid-fire Q&A with Dave and Jess.
  • The Playoff. The audience votes on the ads they want to hear more about. The chosen pros will have more time to dive deeper into their ad plays.
  • Playoff Pick. One final vote crowns The Playoff Pick to close the session. Bragging rights galore. 

60 minutes of back-to-back insights from actual B2B marketers running real ads driving verifiable pipleline. Let’s go.


Show up live and get in on the action. Ask your questions in the chat so the experts can answer in real time, and vote on your favorite ad play to get all the details. After the session, we might just publish all the plays as a resource you can refer back to. But you need to get in on the action to vote for your favorites.

Registering for this event means you’ll receive some emails from Exit Five and Vector in the future. You can unsubscribe at any time.

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Speakers

Dave Gerhardt

Founder, Exit Five

Jess Cook

VP of Marketing, Vector

Hooman Javidan-Nejad

Senior Director of Marketing, Tatari

Stefanie Wlotzki

Senior Paid Media Planning & Strategy Specialist, SurveyMonkey

Jake Newby

Director, Growth Marketing, Lendio

Alexander Goodwin

Director of Demand Generation, Fingerprint

Kenna Rooney

Senior Performance Marketing Manager, EasyLlama

Shlomo Genchin

Creative Director, Unbore.com

Anthony Blatner

Managing Director, LinkedIn Ads Expert, Speedwork

Dylan Wingrove

Associate Director Demand Generation, Pacvue

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