SEO in an AI-First World: How to Adapt and Win in 2025

June 24, 2025, 1:00 PM ET

Dave Gerhardt and Andrei Țiț (Ahrefs) unpack how LLMs and AI Overviews are reshaping search, and what that means for your SEO strategy.

Watch Replay Learn More

SEO isn’t dead, but it is evolving fast.

Large Language Models (LLMs), AI Overviews, and new search behaviors are reshaping how people find (and trust) information online. So what does that mean for your SEO strategy in 2025?

In this live session, Exit Five founder Dave Gerhardt sits down with Andrei Țiț, Head of Product Marketing at Ahrefs, to unpack what’s happening with search, what you should stop doing, and how to stay visible when clicks are harder to earn.

We’ll cover:

  • How AI is changing SEO and what to do about it
  • Whether SEO still deserves a spot in your marketing budget
  • How to measure brand impact in AI-generated answers
  • Real examples of how marketers are adapting and winning

Speakers

Dave Gerhardt — Founder & CEO, Exit Five (Host)

Andrei Țiț — Head of Product Marketing, Ahrefs

Frequently Asked Questions

Is SEO still worth investing in with AI Overviews everywhere?

This session covers exactly that debate—whether SEO still deserves budget and how to adapt your strategy as AI changes how people search.

How do you measure SEO impact when AI is generating the answers?

The replay covers how to measure brand visibility inside AI-generated answers, not just classic click-through metrics.

Want More Sessions Like This?

Join the Exit Five community to get notified about upcoming live sessions and access our full library of replays.

Join the Community