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The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success
Dave Gerhardt hosts a panel of product marketing leaders — Natalie Marcotullio, Jason Oakley, and Eric Holland — on sharpening PMM skills and proving impact.
Product Marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving — and in 2025, that evolution is only speeding up.
This live session brings together top product marketing leaders for a tactical, no-fluff discussion on how to sharpen your skills, adapt to the changing landscape, and deliver measurable impact. Exit Five founder Dave Gerhardt hosts a panel of expert Product Marketers.
You’ll learn:
- What a successful product marketing function looks like in B2B
- Tools, frameworks, and metrics that matter
- How to align with sales and customer success teams
- Balancing short-term priorities with long-term strategies
- Trends to watch for 2025 and beyond
Speakers
Dave Gerhardt — Founder & CEO, Exit Five (Host)
Natalie Marcotullio — Head of Growth and Operations, Navattic
Jason Oakley — Founder, Productive PMM
Eric Holland — Co-Founder, DemoDash
Frequently Asked Questions
What does a successful B2B product marketing function look like?
This session’s panel of PMM leaders covers the tools, metrics, and structure that separate high-functioning product marketing teams from the rest.
How does product marketing align with sales and customer success?
The replay covers practical ways PMM teams coordinate with sales and CS instead of operating in a silo.
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