Why B2B Marketers Should Stop Worrying About Attribution (And What To Do Instead)

“What’s working to drive pipeline?” is probably the toughest question you have to answer as a B2B marketer.

How do you briefly explain the 200 touchpoints between a discovery meeting and contract signature? How do you tell if something was truly inbound or outbound sourced? How do you actually do attribution in a way the rest of the company will understand?

This live session answers exactly those questions. We’re joined by Emir Atli from HockeyStack, who breaks down how to change the narrative on what’s working so you have the freedom to run marketing the right way.

We cover:

• Why the founder of an attribution company believes attribution is dead (and how we got here)
• Reporting tactics that identify causation so you can cut what isn’t working and do more of the good stuff
• What “good” attribution actually looks like, with real examples

This session was brought to you by HockeyStack.

Speakers

Dave Gerhardt — Founder & CEO, Exit Five (Host)

Emir Atli — CRO, HockeyStack

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