WTF is GTM Engineering?! Do I need to hire for this role?

June 10, 2025, 1:00 PM ET

Dave Gerhardt hosts the Compound Growth Marketing team to break down what GTM Engineering actually is, why it's exploded, and whether you need to hire for it.

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Six months ago, there were just a few hundred GTM Engineering roles online. Today? Over 5,000 and counting. But ask ten execs what the role actually does, and you’ll get ten different answers.

GTM Engineering might be the most important role you’ve never heard of. Is it fancy RevOps? Marketing’s identity crisis? The missing link in your GTM strategy?

Exit Five founder Dave Gerhardt hosts a live panel with John Short (CEO), Cammy Keiler (CCO), and Dan Guenet (GTM Engineering Lead) from Compound Growth Marketing to break it all down: what GTM Engineering is, why it matters, and how it’s quietly become one of the most important growth roles in modern B2B orgs.

We’ll cover:

  • What makes GTM Engineering different from RevOps, MOPs, and SOPs
  • Why frictionless buying now matters more than product differentiation in the AI era
  • How GTM Engineers orchestrate your stack to drive growth
  • What to look for (and what to avoid) when building this function
  • Real examples of how GTM Engineers drive impact and partner with GTM Strategists

This session was brought to you by Compound Growth Marketing.

Speakers

Dave Gerhardt — Founder & CEO, Exit Five (Host)

John Short — CEO, Compound Growth Marketing

Cammy Keiler — Chief Customer Officer, Compound Growth Marketing

Dan Guenet — GTM Engineering Lead, Compound Growth Marketing

Justin Johnson — VP of Marketing, Connexpay

Frequently Asked Questions

What is GTM Engineering?

It’s a fast-growing B2B role that sits between RevOps, marketing ops, and engineering—this session breaks down what it actually covers and how it differs from those adjacent functions.

Do I need to hire a GTM Engineer?

The panel covers what to look for (and avoid) when building this function, so you can decide if and when it makes sense for your team.

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