Newsletter Archive

Newsletter archive

EXIT FIVE

Double down on what you’re good at

Double down on what you’re good at. That’s a timeless growth hack. Personally. As a company strategy. As a marketing team. We spend a lot of time chasing new ideas and new channels vs. nailing a niche and doubling down on what you’re good at. You will see greater returns turning your B skills into A skills vs trying to turn a D into a B. One should waste as little effort as possible on improving areas of low competence. It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence. And yet most people – especially most teachers – concentrate on making incompetent performers into mediocre ones. Energy, resources, and time should go instead to making a competent person into a star performer. – Peter Drucker – Managing Oneself OK, back to the family. I've been behind on work this week. Always happens this week of the year but it's nice being home with the kids. See you around. – Dave PS. have you been listening to the Exit Five podcast? I'm about to put out the next episode but wanted to send this email first. Last week's show with Kaylee Edmondson and Amanda Natividad was our most downloaded episode yet. Search for Exit Five wherever you get your podcasts. PPS there's not a single link in this email! imagine that

Jul 7, 2022 · 1 min read
EXIT FIVE

Dear Founder re: LinkedIn

Founder: I am having a hard time hiring marketers. Me: Are you active on LinkedIn? How often do you talk about what you’re doing there? Founder:  Look. LinkedIn is not magic. But for startup founders, there’s no better brand awareness channel. Brand awareness meaning: people knowing that you exist. Not comfortable promoting yourself? Great. That’s what works best. Self-promotional content is not what works anyway so you’re in luck. What works: sharing your ideas and vision for your industry, talking about your customers problems, sharing learnings and observations from what you’re seeing.

Jul 1, 2022 · 1 min read
EXIT FIVE

How to Do B2B Creative That Gets Attention

My wife is under the weather; she's fine but she's in the basement away from us and I've been on solo parenting duty with the kids this week so I'm behind. You ever been there? Behind on Slack, email, writing a newsletter, making some videos I wanted to make … but that's life.

Jun 23, 2022 · 3 min read