Recent Episodes
#212: Marketing Leadership | Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow
In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journe…
#211: Growth | The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto
In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insig…
#210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)
In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system — specifically: how to organize your 2025 campaigns, ali…
#209: Content | B2B Content Strategy, Distribution Tactics, and Organic Social with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai
Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companie…
#208: Drive | How To Build A B2B Community with Dan Cmejla, B2B Community Expert
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared…
#207: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr
Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to…
#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on levera…
#205: Career | Do you really want to be CMO? Returning from Parental Leave, What’s working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro
Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work a…
#204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five Team
In this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, lessons, and highlights from their growth and events…
#203: Strategy | Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack
In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adob…
#202: Marketing Leadership | How To Build A High Performing B2B Marketing Org with Peter Mahoney, CCO at GoTo
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Peter Mahoney, Chief Commercial Officer at GoTo, and author of The Next CMO, shared strategie…
#201: Paid Spend | Mastering B2B Paid Spend: A 2025 Roadmap for Marketers with John Short, CEO of Compound Growth Marketing and Kym Parker, SVP of Media Strategy
When done right, paid spend is like throwing gasoline on the flames of what’s working in your marketing. Done wrong – it’s just a huge waste of time and money. In this episode, Dave Gerhardt hosts an…