Recent Episodes
#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)
Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of…
#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)
Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP /…
#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)
Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discuss: How to use LinkedIn to build comm…
#132: Growth | B2B Website Conversion Tactics with Talia Wolf
Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and…
#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)
Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs des…
#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)
Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful. Peter is the author of The Next CMO: A G…
#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)
Dave is joined by Tim Davidson, Founder of B2B Rizz. Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now d…
#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of Planner Pal)
Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Drea…
#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)
Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x th…
#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)
This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful Sa…
#120: Design – How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)
In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoring Design and a Marketing Advisor for companies like Dropbox and Loom. Eli discusses how companies that take risk…
#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja)
In this episode, Dave sits down with Peep Laja. Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer…