#116: Career | Do you really want to be CMO? Returning from Parental Leave, What’s working in B2B marketing today (with Amanda Natividad)

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work a…

#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)

Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education co…

#114: Content | Mastering Short Form Video and Social Media (with Alex Minor)

Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Al…

#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)

#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot’s Marketing, and Predictions for 2024

Kipp Bodnar is Chief Marketing Officer at HubSpot and co-hosts the popular "Marketing Against The Grain" podcast. Kipp joins Dave to talk about his path from managing the HubSpot blog to CMO, what ch…

#111: Content | Podcasting Strategy for B2B – Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

Ian Faison is Founder and CEO at Caspian Studios. Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CI…

#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk

Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partner…

#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss: The shift from solopreneurship to building a businessTechniques for managing the team effectively and setting up pr…

#108: Content | The Role of Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier)

In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point. They cover: How content should meet the inte…

#107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)

This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp.There are some great nuggets in here for how to start out as a VP…

#106: Why I Hired a COO for Exit Five, Welcome Dan Murphy, Stories from Working Together in B2B Marketing

In this episode – Dave is joined by Dan Murphy, the newly minted COO of Exit Five. They discuss:Why Dan was excited to join Exit Five Where the business is going in 2024 The story of how Dan and Dave…

#105: Content | 100% Organic Marketing Strategies, How Three Marketers Use Content To Drive Revenue

In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive…