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Recent Episodes
Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews
Amanda Malko is Chief Marketing Officer at G2, the world's largest and most trusted software marketplace. More than 60 million people annually – including employees at all of the Fortune 500 – use G2…
How’s Your Comp Package? Startup Marketing Compensation Explained (with Emily Kramer and Kathleen Estreich from MKT1)
Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast…
How To Grow Your Audience On LinkedIn
Dave and guest Daniel Murray (The Marketing Millenials) share tips to help you grow your audience on LinkedIn. They talk about why LinkedIn is still underrated as a marketing channel for B2B companie…
Kevin “KD” Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck
Kevin "KD" Dorsey (Practice Lead: Sales Leadership at Winning by Design) joins Dave to talk about his experience as a B2B SaaS VP of sales, the power of understanding how people buy, why he loves cop…
Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer’s heads
Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not a silver bullet, the four pillars of running mark…
2x CMO Sydney Sloan on helping Salesloft grow from $15M-$100M, Salesloft vs. Outreach vs. Clari, stunts, predictable revenue, managing the budget, managing your career in B2B marketing
Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately a $2.3B valuation after Vista equity bought a ma…
Story is Strategy
Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me trying to be rude to anyone on your team, it's jus…
Live Q&A from December 2021
I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and more. This is 45 minutes all over the map in marketi…
#04: The Path To CMO
How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) Any ambitious marketer has dreams of one day being called CMO. You get to call the shots, make the big decisions, and…
#03: B2B Brand Strategy + Measurement
How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the exec team will get onboard with. Say hey on Twitter…
#02: My New Company + Writing Your Tagline
First some quick background on my new company DGMG and all of the things you can find right now on davegerhardt.com. Plus: everyone wants a good company tagline right? A nice one-liner. Most of them…
#01: I Quit My Job. Here’s What I’m Doing Next.
I'm going all in on DGMG. Listen to this episode to hear why I quit my job and what I'm doing next. Plus: welcome to my new podcast feed. More to come here soon and at davegerhardt.com Join 50,0000 p…