What's actually working in B2B marketing right now.

I've spent the last 15 years in B2B marketing. From PR intern to CMO, and now as the guy who gets to talk to the smartest practitioners in the game every day. I send out what I learn twice a week.

Real plays from real marketers. Names, numbers, examples you can take straight back to your team.

If you're a B2B marketer who wants to know what's actually working, this newsletter is for you.

40,000+ marketers read Dave's newsletter every week.

Newsletter Archive

Latest editions

Several B2B Marketers share what's working for them with AEO GEO in B2B Marketing

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Newsletter #260

What’s Working in AEO Right Now

Does website traffic matter any more? AI ate search. So any time you look something up now, even if you’re just doing it in the browser, you get an AI summary of the results. Or you might be like me, walking down the street talking to Claude (don’t judge me). For years, we’ve used website […]

Jun 18, 2026 · 6 min read

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Newsletter #259

How to Make Your Influencer Marketing Work

When a B2B brand play beats demand gen “Oh we don’t have the budget for that.” “That’s not relatable, they have a million dollar influencer budget alone!” Most B2B marketers write off influencer marketing and sponsorships before they ever try it because we think it’s too expensive, or too hard to measure. This type of […]

Jun 16, 2026 · 4 min read

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Newsletter #258

3 Lessons From Ramp’s VP Growth & Demand (And Did You Know They Don’t Have a CMO?)

Referrals make the world go round. There is nothing better than getting a referral from someone smart and with good taste, whether we’re talking restaurants or recruiting. But even in podcasting! So a few months ago I had Drew from Ramp’s data science team on my show. I think he had a blast, and then […]

Jun 11, 2026 · 6 min read

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Newsletter #256

The Narrative On AI Is Shifting

We polled 540 B2B marketers on how they really feel about AI right now — and the mood is shifting. Here's what the data showed, from near-universal daily usage to the growing pushback against the hype.

Jun 9, 2026 · 3 min read

Audience member taking notes during event

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Newsletter #255

4 lessons from the lady who runs ABM for North America at Snowflake

That lady is Casey Patterson and she is responsible for managing 23 marketers at Snowflake with the mission of driving revenue through account based marketing. I love writing about ABM (and our audience here seems to like it too) because it is the one motion in B2B where marketing and sales actually stop arguing about credit. It’s […]

Jun 4, 2026 · 6 min read

Scenic resort surrounded by autumn foliage

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Newsletter #254

9 Reasons to Join us in Vermont for Drive 2026 this September

So I sat down to write my newsletter and had this whole rant about Claude and AI, but then I remembered: I have something better to share with you today! We just unveiled a big part of the agenda for Drive 2026, our big event for Exit Five in Stowe, Vermont this September. Meet the […]

Jun 2, 2026 · 7 min read

Two women talking outdoors, mountain backdrop.

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Newsletter #253

How To Run a Calm Marketing Organization (aka Why You Should Run Marketing Like The Product Team)

I’ve done over 300 podcast interviews with VPs, CMOs, and marketing leaders over the last four years (weird flex, I know). But there’s something I’ve noticed about the ones who are on top of their game as marketing leaders. It’s not that they’re more creative or smarter than everyone else (though most of them are). […]

May 28, 2026 · 6 min read

Audience members at a B2B marketing event raising smartphones to record a speaker's presentation projected on a purple-lit screen

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Newsletter #250

Are you sick of AI yet? [Take the survey]

B2B marketers are pushing back on AI — the narrative is shifting. Dave shares what a Fortune 500 CMO told him, and asks: where do you actually stand right now?

May 26, 2026 · 3 min read

marketing event guests eating ice cream while networking

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Newsletter #249

Does your marketing team put out bangers? (Dave’s Newsletter)

Does your marketing team put out bangers? (Dave's Newsletter)

Mar 26, 2026 · 6 min read

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Newsletter #233

6 things LinkedIn’s VP of Marketing told me (Dave’s Newsletter)

6 things LinkedIn's VP of Marketing told me (Dave's Newsletter)

Mar 24, 2026 · 6 min read

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Newsletter #232

What 100 CMOs said they are worried about (Dave’s Newsletter)

What 100 CMOs said they are worried about (Dave's Newsletter)

Mar 19, 2026 · 6 min read

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Newsletter #231

Are marketing careers doomed? (Dave’s Newsletter)

AI isn't killing marketing careers — it's splitting them. Dave and HubSpot's SVP of Marketing on 4 moves to future-proof your B2B marketing career right now.

Mar 17, 2026 · 6 min read