B2B Marketing Salary Tool

Find out how much you should be making

Get a real-time salary calculation based on your title, experience, and location
Use our free negotiation coaching to help you use the data to your advantage

What You’ll Find in the 2025 B2B Marketing Salary Calculator

We analyzed data from 1,000+ full-time, in-house B2B marketers to uncover what people are actually earning across functions, titles, company sizes, and regions, no outdated Glassdoor averages here.

The result? One of the most-shared reports we’ve ever published.
And now, it’s easier (and faster) than ever to explore.
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With our Interactive Salary Calculator, you can:

  • Enter your title, location, and experience to see your real-time salary range
  • Discover how pay changes by role level, region, and function
  • Get negotiation strategies built for B2B marketers
  • Instantly download your personalized salary insights as a PDF

You’ll also get a copy of the complete 2025 B2B Marketing Salary Benchmark Report + Negotiation Guide delivered to your inbox. People have used this report to negotiate higher salaries:

  • How titles impact pay (Manager → Sr. Manager = major jump)
  • Which roles and regions earn the most
  • What benefits and bonuses are common
  • Where marketers feel stuck — and who’s most at risk of leaving

We even teamed up with executive coach Jacob Warwick to include salary negotiation scripts, value-mapping exercises, and real examples to help you confidently ask for AND land the compensation you deserve.
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👉 Enter your email to unlock the interactive tool and get the full report.

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Exit Five B2B Marketing Salary & Negotiation Assistant interface showing personalized salary report with market salary range $88,099 to $107,677 and negotiation tactics like strategic deflection and value focus, plus top benefits to negotiate including remote work flexibility and retirement plan.

FAQs

If you still have questions, let us know by sending us an email to hi@exitfive.com, we're always happy to help.
Who is this report for?

Full-time, in-house B2B marketers. Whether you're an IC, a team lead, or a VP, this report helps you benchmark your salary, negotiate smarter, and make better hiring decisions.

Where did the data come from? How current is it?

We surveyed 1,300+ members of the Exit Five community and narrowed it down to 1,079 verified full-time marketers after cleaning out incomplete responses, freelancers, and non-marketing roles.

What kinds of roles are included?

Everything from Associates to CMOs, across functions like Product Marketing, Demand Gen, Brand, Content, Ops, Events, and more. The data was collected in early 2025 — this reflects what’s happening in the market right now.

Does it cover more than just base salary?

Yep. We included cash bonuses, equity/stock options, remote flexibility, retirement plans, and other perks that make up total comp.

Why no freelancers or contractors?

Their comp structure is totally different — we kept this focused on full-time roles so the data stays useful and accurate.

Join Exit Five today

$500 annually | 7 Day Free Trial
  • Actionable advice from real B2B marketing pros.
  • Constructive feedback on your campaigns
  • Exclusive access swipe file + templates
  • Take 7 days to explore and decide if it’s for you
Join Exit Five now