Monday July 27, 2026
Since launching in 2022, Exit Five has become one of the top resources for B2B marketing professionals looking to grow their skills and advance their careers. We do that through our community, newsletter, podcast, and in-person events; but out of all of the channels we operate, webinars continue to be a top performer.
Now whoever told you that webinars are dead or webinars are boring has no idea what they are talking about (my opinion at least). We see it every week: from the CMO of a life sciences company that does $700M in revenue to the VP of Marketing at a $200M B2B manufacturing company in Ohio. Webinars continue to be a top channel for B2B marketers and personally, I’m not afraid to admit it: I love webinars.
We’ve felt this in our business first-hand too. Over the last four years we’ve had 25,000+ marketers register for an Exit Five webinar (think about that!) and thousands that show up live. We’ve tested different topics, formats, and guests. But the number one thing we’ve learned is that B2B marketers continue to have a big appetite to learn from each other. Especially with how fast things are moving with AI and how hard it is to separate reality from hype. That’s why webinars are awesome.
[Sidenote: you don’t see anyone saying podcasting is dead, or YouTube is dead. How are webinars that much different? But that’s not the point of this announcement and I need to stay on track here]
I’m excited to announce our new partnership with Zoom to get even more out of our content at Exit Five. Starting in August, we’re officially partnering with Zoom Webinars and Events for the rest of 2026, across all of our live sessions.
We hold a high bar for our live sessions – why spend an hour with us on a webinar when you could watch the recording later or ask Claude your marketing questions?
Zoom is going to help us double down on our education and continue creating great content, making our live sessions more engaging and interactive, and featuring more marketers who are doing the work right now and can share their wisdom with you. All hosted on Zoom’s webinar platform.
– Dave Gerhardt
Founder, Exit Five
PS. What’s fun is that this story goes back two years ago. We did an event in Austin and pulled together a group of B2B CMOs in Austin; that’s where we first met Kim (Zoom’s CMO) in a prior role. She lit up our panel and we’ve stayed close since. We got to hang out at our Marketing Leadership Retreat in Arizona this spring – where before even signing up as a sponsor she got me to wear this I Love Webinars hat And it’s true. I do love webinars, and I don’t care who knows it. Thanks to Zoom for powering our webinars and virtual events for 2026. Now I need to get Kim in an Exit Five hat, that’s only fair.
From Kim: “Dave and team built Exit Five for marketers who are tired of the fluff, and that’s exactly why we wanted in. The thing I’m most excited about is that Exit Five runs its own events on Zoom Webinars, so the community will get to experience our technology firsthand. We’ll see everyone in Vermont for Drive.”
FYI our next Exit Five Live session is coming up Friday Aug 7 and we’re hosting a session called The Webinars Are Not Dead Webinar: The B2B Playbook for Winning Revenue in 2026. We’ll be showcasing a group of in-house B2B marketers that have delivered real results with their webinar program so if you want to get some good ideas for your company, we hope to see you there.