Select Your Workshops

Brand Baby Got Brand: The New Early Stage Marketing Playbook Jess Cook VP of Marketing, Vector Room: Tamarack A AEO / AI Search Building the Case for Your 2027 Budget: How to Make the Case for a Channel Mix You Can't Fully Prove Yet Christy Roach CMO, AirOps Room: Tamarack B Content How to Engineer Your Brand Into the Memory Layer of Every LLM Ross Simmonds Founder & CEO, Foundation Marketing Room: Tamarack E LinkedIn Ads LinkedIn Ads in 2026: The Advanced AI Edition Anthony Blatner Managing Director, LinkedIn Ads Expert, Speedwork Room: Tamarack D Product Marketing The Market-Fit Map: Use Customer Evidence to Find Your Strongest Marketing Leverage Emily Giddings Marketing Manager, Work & Co Room: Alder Marketing Strategy How to Find Your Next Winning Channel: A 6-Step System Spud Rule VP of Marketing, Lendio Room: Mountain Birch Social How to Launch a B2B Influencer Pilot in 90 Days Brianna Doe Founder, Verbatim Room: Sugar Maple Content Escaping Checkbox Marketing: Build a Content Strategy You'll Never Have to Redo Brendan Hufford Head of Marketing, Growth Sprints Room: Oak

AEO AEO, One Year In: What the Data Killed and What's Working Guy Yalif Chief Evangelist, Webflow Room: Tamarack A Product Marketing Find Your OKM: How to Build the One Message Your Whole Company Can Own Diane Wiredu Founder, Lion Words Room: Tamarack B ABM Hand-Crafted Marketing at Scale Through Agentic ABM Casey Patterson Director of NoAm ABM, Snowflake Room: Tamarack E Events Context Is Currency: A Practical Framework for Turning Webinar Engagement into Revenue Intelligence Brett Rafuse VP, Head of Growth Marketing, Zoom Room: Tamarack D Content + AI Stop AI Slop: How to Scale Content Without Sacrificing Quality Holly Enneking VP of Marketing, Markup AI Room: Alder Marketing Strategy New Market, No Pipeline: How to Launch and Build Demand in a New Market Preethi Sundaram Director of International Marketing, Attentive Room: Mountain Birch Marketing Strategy $2 – $50M in Revenue in 5 Years Without a Paid Ad Budget Alex Howe SVP of Marketing & Growth, Funnel Leasing Room: Sugar Maple Product Marketing How Buyer Research Drives Pipeline, Buy-In, and Career Growth: A Win-Rate Playbook From 1,000+ Interviews Drew Giovannoli Founder, BuriedWins Room: Oak

Demand Gen One Team, Two Motions: How Running PLG and Enterprise Together Becomes Your Biggest Efficiency Advantage Hailey McDonald VP of Revenue Marketing, Sprout Social Room: Tamarack A AI agents How to Prioritize When Anything Is Possible: Finding High Impact AI Use Cases for Marketing Julia Maguire Integrated Marketing & AI Innovation Director, Optimizely Room: Tamarack B Content Built for What's Next: A Practical Framework for the AI-First Marketing Org Tara Robertson CMO, Bitly Room: Tamarack E PMM + Email/SMS Email Isn't Dead. Your Strategy Might Be. Molly Evola & Gabby Kustner Senior Content Marketing Manager & Sr. Growth Marketing Manager, Customer.io Room: Tamarack D Social Building a B2B Social Engine That Doesn't Feel Like B2B Christina Le Head of Marketing, Slate Room: Alder Marketing Strategy Live-Action Marketing Session: How to Drive and Measure Brand Exposure All the Way to Revenue Ido Mart CMO, Manychat Room: Mountain Birch Demand Gen Systems Over Headcount: The GTM Engineering Playbook Jonathan Rosenfeld VP of Marketing, Hologram Room: Sugar Maple Marketing Strategy How Brand + Demand Stopped Fighting and Started a Movement Hunter Talpas & Jenna Cason Director of Demand Gen & Sr. Director, Brand and Community, Tekmetric Room: Oak