6 B2B marketing examples for your swipe file
| 6 of Dave Gerhardt’s Most Successful Marketing Campaigns Of All Time |
| Marketing is a game of attention. You have to find the opportunities where you can stack the deck in your favor. Recently, someone asked me what my most successful campaigns of all time were. And they all have 1 thing in common. They got major attention because they were creative. 1. The SaaStr Takeover. Rather than get a traditional booth ($$$$), we went a completely different direction. I found out there was a train station right near the event… And it turns out you can wrap it. So all of the bus and train stops right outside the event had Drift branding. All for a fraction of what it would have cost to have a booth. From the minute attendees got off the train, they saw Drift. So it seemed like they were a major part of the event. And guess what. It absolutely blew up. It was memorable. It got people talking. And it drove a ton of inbound. We also wrapped a sprinter van and gave VIP customers and SaaStr attendees rides from the airport to the event. This earned a ton of love from customers and got tons of attention on social at minimal cost. 2. Customer Tweets as Billboards. Actual customer tweets on billboards near their offices. 3. The Social Proof Landing Page. An endless scrolling landing page of social media mentions – showing authentic, unfiltered customer love rather than polished testimonials. 4. The NASDAQ Billboard Rental Trick. For the Drift book launch, instead of renting the massive NASDAQ billboard in Times Square for a full day ($$$$), we realized we could rent it in 30-minute increments. 5. Airport Bookstore Placement. We paid to place the same book prominently in 20 Hudson News airport locations. The result? Employees and customers constantly took photos and shared on social media. 6. The Ultimate April Fools’ Prank. The team announced Privy Box, an old-school boxed up version of the software on CDs that generated a ton of buzz. The takeaway? The best marketing campaigns aren’t about massive budgets. They’re about finding creative ways to grab attention. |
