KEYNOTE
Seth Godin
Author, Entrepreneur, & Teacher
This is B2B Marketing. An afternoon with Seth Godin.
Three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it.
Presented by:
Buy your ticket to Drive
Sponsored by:
Join us for two days outside the office in Stowe, Vermont to get smarter about B2B marketing while connecting with your peers from the Exit Five community.
Drive 2026 Speakers
KEYNOTE
KEYNOTE
Ann Handley
Chief Content Officer, MarketingProfs
ARE WE OKAY?
KEYNOTE
Kara Hardin
Founder, The Practice Lab
Ambition in the Age of Overwhelm: What To Do When You Expect Yourself to Do Everything (All the Time)
KEYNOTE
Louis Grenier
Founder, Stand The F*ck Out
How to Stand the F*ck Out for Real in the Age of AI
WORKSHOP
Jess Cook
VP of Marketing, Vector
Baby Got Brand: The New Early Stage Marketing Playbook
WORKSHOP
Ross Simmonds
Founder & CEO, Foundation Marketing
How to Engineer Your Brand Into the Memory Layer of Every LLM
WORKSHOP
Anthony Blatner
Managing Director, LinkedIn Ads Expert, Speedwork
The Insider LinkedIn Ads Plays for 2026
WORKSHOP
Emily Giddings
Marketing Manager, Work & Co
PMF Isn’t a Feeling — It’s a System
WORKSHOP
Spud Rule
VP of Marketing, Lendio
Stop Guessing, Start Sprinting: A 90-Day System for Finding Your Next Winning Channel
WORKSHOP
Brianna Doe
Founder, Verbatim
How to Launch a B2B Influencer Pilot in 90 Days
WORKSHOP
Brendan Hufford
Head of Marketing, Growth Sprints
Escaping Checkbox Marketing: Build a Content Strategy You’ll Never Have to Redo
WORKSHOP
Diane Wiredu
Founder, Lion Words
How to Build a Messaging Playbook That Works in 2026
WORKSHOP
Casey Patterson
Director of NoAm ABM, Snowflake
Hand-Crafted Marketing at Scale Through Agentic ABM
WORKSHOP
Preethi Sundaram
Director of International Marketing, Attentive
How to Build Pipeline When Entering a New Market
WORKSHOP
Alex Howe
SVP of Marketing & Growth, Funnel Leasing
$2 – $50M in Revenue in 5 Years Without a Paid Ad Budget
WORKSHOP
Drew Giovannoli
Founder, BuriedWins
Stop Losing to Competitors You Should Beat: A Buyer Recruitment and Interview Playbook from 1,000+ Interviews
WORKSHOP
Hailey McDonald
VP of Revenue Marketing, Sprout Social
One Team, Two Motions: How Running PLG and Enterprise Together Becomes Your Biggest Efficiency Advantage
WORKSHOP
Tara Robertson
CMO, Bitly
Built for What's Next: A Practical Framework for the AI-First Marketing Org
WORKSHOP
Christina Le
Head of Marketing, Slate
Building a B2B Social Engine That Doesn’t Feel Like B2B
WORKSHOP
Ido Mart
CMO, Manychat
Live-Action Marketing Session: How to Drive and Measure Brand Exposure All the Way to Revenue
WORKSHOP
Jonathan Rosenfeld
VP of Marketing, Hologram
Systems Over Headcount: The GTM Engineering Playbook
WORKSHOP
Hunter Talpas & Jenna Cason
Director of Demand Gen & Sr. Director, Brand and Community, Tekmetric
How Brand + Demand Stopped Fighting and Started a Movement
Agenda
Tuesday, September 8th
Afternoon
- 2:00 – 6:00 Attendee Check In
- 5:00 – 7:00 Welcome Reception sponsored by Vector
- 7:00 – 8:30 CMO Inner Circle Dinner
- 8:30 – 10:00 S'mores sponsored by Vector
Wednesday, September 9th
Morning
- 6:00 Hike
- 8:00 – 9:00 Extra Attendee Check In
- 7:45 – 8:30 Breakfast
- 9:00 – 9:30 Welcome from Dave Gerhardt, Founder of Exit Five
- 9:30 – 10:15 Seth Godin This is B2B Marketing. An afternoon with Seth Godin.
- 10:15 – 11:00 Louis Grenier How to Stand the F*ck Out for Real in the Age of AI
- 11:30 – 12:30 Lunch
Afternoon
- 1:00 – 2:00 Peer-Led Workshops
- 2:30 – 3:30 Peer-Led Workshops
- 5:00 – 6:00 Dinner
- 7:30 – 9:00 Talent Show
- 9:00 – 10:00 Talent Show After Party
Thursday, September 10th
Morning
- 8:30 – 9:30 Breakfast
- 9:30 – 12:00 Hikes sponsored by Customer.io
- 10:30 – 11:30 Speed Networking sponsored by Customer.io
- 11:00 – 12:00 CMO Inner Circle Breakout Session
Afternoon
- 12:00 – 1:00 Lunch
- 12:30 – 1:30 Ben & Jerry's Break sponsored by AirOps
- 1:30 – 2:30 Peer-Led Workshops
- 3:00 – 3:45 Kara Hardin Ambition in the Age of Overwhelm: What To Do When You Expect Yourself to Do Everything (All the Time)
- 3:45 – 4:30 Ann Handley ARE WE OKAY? A reset for B2B marketers who want to move hearts and minds. Not just manage motion.
- 4:30 – 5:00 Thank you from Dave
- 7:00 – 9:00 Drive Afterparty sponsored by Webflow
Friday, September 11th
Morning
- 8:45 – 12:00 Shuttles to airport
2026 Tickets & Pricing
Join 400+ B2B marketers in Vermont this fall.
In-House B2B Marketers
The full conference experience – packed with sessions, networking, and time outside in the Vermont mountains. Must be full time employed at a B2B company. All purchases will be verified.
- 2 days of speaker sessions and workshops
- Networking events around property
- Talent show on day 1
- Morning hike on day 2
- Welcome reception
- Most meals included
Agency/Service Provider/Founders
The full conference experience – same access as in-house marketers – but for marketing agencies, fractional marketers, freelancers, founders, CEOs and all other service providers.
- 2 days of speaker sessions and workshops
- Networking events around property
- Talent show on day 1
- Morning hike on day 2
- Welcome reception
- Most meals included
Less than 25 tickets left!
$1,899
CMO Inner Circle
Designed for the CMOs and VPs of Marketing at Drive. Closed-door working sessions, peer-led discussions, and private events for marketing executives only.
- Everything in General Admission PLUS:
- Programming catered specifically for CMOs and VPs of Marketing
- Exclusive events like a private dinner with Drive speakers, Dave, and the Exit Five team
- Reserved front row seats for all keynotes
Less than 40 tickets left!
$1,999
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Click here to downloadWhere to stay
This year’s event is at The Lodge at Spruce Peak in Stowe, VT. Limited rooms are available on-site at a discounted rate. Additional rooms are reserved at two nearby hotels with shuttle service.
The Lodge at Spruce Peak
The official event venue and center of everything. Programming, meals, activities all happen here. Stay on-site if you don't want to miss a moment.
- Standard rooms: $299/night (+resort fee & tax)
- One bedroom suites: $399/night (+resort fee & tax)
BlueBird Cady Hill Lodge
A boutique hotel 14 minutes from The Lodge, right on the edge of Stowe village. Great if you want a little breathing room at the end of the day. Shuttles run daily to and from the venue, no car needed.
- Standard rooms: $219 – $319/night (+tax)
- Suites: $359 – $489/night (+tax)
AWOL Stowe
A boutique hotel tucked into Cady Hill Forest, 15 minutes from The Lodge. Quiet, wooded, and an easy walk to Stowe. Shuttles run daily to and from the venue, no car needed.
- Standard rooms: $239 – $259/night (+tax)
- Suites: $279 – $359/night (+tax)
- Cabins: $399/night (+tax)
Exit Five has secured discounted rates at all three hotels, if you’d like to receive that rate please book using the buttons above. If you decide to stay at BlueBird or AWOL, we will have shuttles going to and from the Lodge and these hotels so you don’t have to worry about transportation.
What people said about last year
“DRIVE is a must attend event for marketing leaders and professionals looking to up-level their game. Including informative speakers, valuable breakout discussions, and the chance to build meaningful relationships while taking in the local beauty of Vermont, this conference has it all. I highly recommend DRIVE for you and your teams!”
Bill G.
SVP of Marketing, Esper
“It is an amazing feeling to attend a conference where you know you will meet like-minded people, but also incredibly supportive people. Drive creates the space for B2B marketers to reset, revive, and ultimately thrive. I came away with so many ideas of where to go from here.”
Mandee S.
Senior Marketing Manager, Vehlo
“This was my second year at Drive and I thought it was absolutely the right choice to come back. I loved having reunion moments with people I met last year and getting to meet a whole new cohort of people. The speakers offered a great mix of hands-on perspective plus introducing us to ideas or skills we might want to pursue outside of the requirements of our day jobs.”
Andres B.
Senior Marketing Manager, Trueveris
Buy your ticket now
If you are an Exit Five member, please use the email address associated with your membership.
FYI: registering for this event means you will get some emails from Exit Five and its sponsors in the future, but you will be able to unsubscribe at any time.
Meet our sponsors
Presenting Sponsor
Vector is a B2B marketing platform that reveals who's on your site and turns anonymous visits into contact-level ad audiences that drive pipeline.
Sponsors
Customer.io is a data-driven platform that enables businesses to create personalized customer journeys across channels like email, SMS, push, and in-app messaging.
Knak is a no-code campaign platform that helps enterprise marketing teams build on-brand emails and landing pages fast, without relying on developers.
Webflow is a visual web development platform that lets teams design, build, and launch production-ready websites without writing code.
AirOps is the content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Content that reflects your expertise, stays true to your brand, and engineered for performance across human and AI discovery.
Markup AI is an always-on AI that scans, scores, and rewrites your content, so every word meets your brand, style, and compliance standards before it's published.
Optimizely is an all-in-one digital experience platform that acts as the operating system for modern marketing teams, helping you create content, run experiments, personalize experiences, and optimize your website all powered by AI.
Want to be a Drive 2026 sponsor?
If you’d like to be a 2026 sponsor email hi@exitfive.com with the subject line Drive 2026 Sponsorship.
FAQs
If you still have questions, let us know by sending us an email to hi@exitfive.com, we’re always happy to help.
Drive will take place at The Lodge at Spruce Peak in Stowe, VT.
Drive starts at 5 PM on Tuesday, September 8th with our Welcome Reception. Drive programming will wrap on Thursday, September 10th at 5 PM and be followed by an after party at 7PM. Plan to leave in the morning on Friday, September 11th if you want to stay for everything.
Yes, we'll serve breakfast and lunch both days at Drive and dinner on Wednesday night. On the nights dinner is not served, there are several restaurants on-site as well as in the town of Stowe. Coffee/other beverages all day. We'll also serve hors d'oeuvres at our Welcome Reception and Afterparty. There are plenty of options for food so don't worry about going hungry. If you have dietary restrictions, we'll confirm with you before the event, so don't worry everyone will eat!
Yes, absolutely. Both days we'll have speakers, networking opportunities and workshops you won't want to miss.
There's no formal dress code. Wear whatever you'd wear at home. The weather can fluctuate this time of year so a mix of clothing is probably best, but you'll check the weather before you come up. Also: we recommend bringing some workout clothes / activewear so you can explore and you'll need them if you participate in any hiking.
Hotel booking links will be released soon. If you'd like to stay on-site where the whole event is happening, then you should stay at The Lodge at Spruce Peak. You can also stay at Bluebird Cady Hill Lodge or AWOL Stowe, they're both about 15 minutes from The Lodge and we'll have shuttles running to and from them.
Yes. The resort is huge and has areas all around where you can sit, take a call, hop on a Zoom or take a break to answer emails. We will have breaks in the schedule for both days.
Burlington International Airport, we'll have shuttles running on Tuesday and Friday to and from The Lodge at Spruce Peak.
We expect around 400 people at Drive this year.
All ticket sales are final. We do not offer refunds or transfers. We keep events small and tightly run, and last-minute changes are disruptive to the planning process. Please confirm you can attend before purchasing. Thanks for understanding and for supporting what we're building.
You must be an active member of Exit Five before February 16th, 2026 to qualify for the pricing.
Yes! We will create a space within our community that all attendees will be added to so you can chat with everyone before the event. We will also send important announcements in there in addition to emails so you never miss an update.