• B2B Marketing Ops: RevOps, GTM Engineering, and the Stack Behind the Team

    Marketing ops, RevOps, and GTM engineering get used almost interchangeably on LinkedIn, which is exactly why teams struggle to figure out who they actually need to hire. They’re not the same role, and the difference isn’t just semantic — it’s about how much of the system you’re operating versus building. This guide breaks down what…

  • B2B Product Marketing: Strategy, Tools, and How to Build the Motion

    B2B product marketing gets defined by what it isn’t as often as what it is: not product management, not a launch-day content factory, not a generalist marketer who happens to sit near the roadmap. The best product marketers we’ve talked to on Exit Five describe it the same way — the person who understands the…

  • ABM KPIs & Metrics: The Complete Guide

    Every ABM program eventually hits the same wall: the strategy is working, sales likes it, accounts are engaging — and nobody can prove it in a way that survives a budget review. That’s not a measurement problem so much as a KPI problem. Leads, MQLs, and impressions were built for a different kind of marketing,…

  • How to Lead a High Functioning Marketing Org

    This is the exact playbook to help you start shipping work that actually matters and stop drowning in meetings.

  • Marketing Is Broken: Why You’re So Busy and Still Not Getting Anything Done

    B2B marketers are drowning in meetings, Slack pings, and status update. Steal these AI use cases to cut through the noise and give you back your time.

  • 8 Reasons Your B2B Landing Pages Aren’t Converting 

    Your ad campaign is working, but your landing page is killing conversions. Discover 8 common B2B landing page mistakes (and simple fixes) from an expert who’s optimized 400+ SaaS landing pages. Apply these tweaks today and start seeing better results.

  • How to Put On a Virtual Event People Actually Want to Attend

    Learn how Exit Five turned a one-day virtual event into a 3,300-person content engine. Get tactical tips for landing pages, engagement, content repurposing, and results.

  • The LinkedIn Playbook Every B2B Marketer Should Steal

    Steal the exact LinkedIn strategies top B2B marketers use to grow audiences, boost inbound pipeline, and drive real business results. Includes expert tips from Gong, Clari, and Brij.

  • How to Build a B2B Community From the Ground up

    Learn how Dan Cmejla built thriving B2B communities at Apollo.io, Chili Piper, and Modern Sales Pros—driving millions of impressions and 9-figure revenue growth. Includes practical strategies, templates, and real-world results.

  • CMO Secrets: 5 Lessons for Marketing Leaders in 2024

    3 top CMOs share everything from what’s working (and not working) for them right now to how they’re dealing with their CFO, and more.