The annual planning process is one of those "they don't teach you this" in school parts of the B2B marketing job.

This masterclass with Planful CMO Rowan Tonkin and Dave is all about helping you build a marketing plan, get the budget approved, and getting executive buy-in across the company.

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You’ll learn:

1. Tips to build a powerful marketing plan that aligns with your business objectives
2. Strategies to gain plan approval from executives and board members
3. Best practices to help you flawlessly execute your marketing plan
4. Insights into the advantages of scenario planning and how it can help your team stay agile

Plus, find out how all of this will help you build trust and collaboration with your CFO (something we all need now more than ever in a time of budget cuts and increased scrutiny on marketing spend).

Get the slides and other resources mentioned here:

1. Slides
2. Templates