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No one goes to school for B2B Marketing. It’s why we’re building Exit Five – we know from experience that a community of your peers is the best way to get smarter and grow your career.
LinkedIn can be a great place to learn too, if you can cut through the noise (and the broetry) to fill your feed with people posting useful and specific content.
We want to help you do that, so we put together a list of B2B Marketers we’ve been following this year to help you build a targeted list of your own.
The people on this (non-exhaustive) list are the ones our team has loved following this year – they’re experts in everything from Demand Gen to Content Marketing, to Leadership and so much more.
In no particular order, here are the 25 people we recommend following on LinkedIn if you want to get smarter about B2B Marketing in 2025:
What he writes about: Marketing leadership, attribution
Why you should follow him: Pranav cut his teeth at some of the biggest names in tech – think Bill.com, Dropbox, and Magneto. His common frustration is one most (maybe all?) marketers share: measurement and attribution.
He frequently posts about how marketers can turn attribution from a battle for credit to an effective way to communicate the impact of marketing.
What she writes about: Social Media
Why you should follow her: Meryoli was the brain behind growing Apollo’s social presence by 500% and growing their LinkedIn following to over 100k followers. At Chili Piper, she led campaigns that got over 1.5 million views on TikTok, and earned them a spot among LinkedIn's Top 50 US Startups.
Meryoli is a must follow if you want to learn strategies for using social media to increase brand visibility and drive pipeline growth.
What she writes about: Messaging, Copywriting
Why you should follow her: Diane started her career as a translator, and now she uses those skills to help B2B companies articulate a product’s value proposition. She often shares tips like how to simplify your copy to avoid overwhelming buyers and frameworks for finding your messaging “sweet spot.”
Plus, she brought the fire at our “Ultimate Roast of B2B Websites” earlier this year with her insights in the session on homepages. To top it all off – she’s hilarious, too.
What she writes about: Marketing Strategy
Why you should follow her: Emily led marketing at both Carta and Asana, turning them into category leaders. Now the co-founder of MKT1, she writes what is, in my opinion, the best content about marketing on the internet. Each article is highly researched, easy to digest, and actionable – and she shares even better breakdowns on LinkedIn.
We were lucky enough to have her as one of our experts this year for our pricing page session at The Ultimate Roast of B2B Websites where she shared gems from her guide on SaaS Pricing pages.
What she writes about: Conversion, Landing Pages
Why you should follow her: Every time we do a podcast with Tas (like this one with lessons from auditing 40 landing pages), it becomes a fan favorite. Tas writes about landing pages in an unfiltered, tough love kind of way that makes you want to jump into your web editor and make changes right away. Plus she’s launching a swipe file of B2B landing pages you don’t want to miss out on.
What she writes about: Bottom of the Funnel Content
Why you should follow her: Lashay is an expert in B2B content strategy who just gets it. She’s the founder of Authority Plug, her niche consultancy that helps B2B SaaS companies create BOFU content that drives conversions – and revenue.
At the risk of sounding cheesy, she’s also a constant source of inspiration. When she spoke at Drive this year, there wasn’t a dry eye in the room at the end of her talk.
What she writes about: Growth Marketing, Product Marketing
Why you should follow her: Natalie is one of those marketers who isn’t afraid to get deep into the work and get her hands dirty – and she shares what she’s learned along the way. Earlier this year, she led a successful initiative to launch a freemium motion at Navattic and her lessons learned, along with the consistent updates she’s shared, make her a must follow.
What she writes about: Brand, Content Marketing
Why you should follow her: If you’re looking to add a bit of humor and storytelling to your LinkedIn feed, look no further than Chelsea. Having previously led Content Marketing at Chili Piper and Brand and Content at Lavender, she’s an expert in both fields. Plus, some of her posts are just laugh-out-loud funny.
What he writes about: Product Marketing, SEO
Why you should follow him: Earlier this year, Madhav implemented a unique SEO strategy that increased their organic traffic from 25K/mo to 220K/mo – growing their traffic 10x. As if that wasn’t enough, he brought you behind the scenes and shared exactly how he did it, sparing no nitty-gritty details.
What he writes about: Content Marketing, Marketing Strategy
Why you should follow him: The brain behind the virally successful content strategies at Gong and Clari, now Devin is doing his own thing with The Reeder… and doubling down on sharing his expertise. At Drive this year he shared exactly how he approaches building a presence on LinkedIn – whether it be for yourself or an exec.
What he writes about: B2B Podcasts
Why you should follow him: When I was just getting started in B2B marketing (and knew nothing), Jason’s “B2B Better” podcast was my holy grail. He shared insights from marketing operators doing the work, not the same 10 big names – and now he helps B2B companies build their own unique podcasts.
If you’re looking to start one at your company, or have one and want to make it better, Jason is someone you should be learning from.
What he writes about: Product Marketing, Positioning and Messaging
Why you should follow him: Rob has worked with over 300 start ups on developing their positioning strategy – it’s safe to say he’s an expert. On LinkedIn, he shares insights on everything from GTM strategy to Product Marketing, and he has a way of breaking down the most complex subjects in ways that are easy to understand.
What she writes about: Marketing Leadership
Why you should follow her: I connected with Rita this year right after we confirmed her as a panelist for The Ultimate Roast of B2B Websites session on SEO, and now she is a favorite in my LinkedIn feed. She shares unfiltered leadership advice that can apply to any marketer – no matter what level you are in your career.
And did I mention she also uses her marketing skills to promote the adorable children’s books she writes?!
What she writes about: Content Marketing
Why you should follow her: Jess started her career as a Creative Director and a Copywriter, and used those chops to lead Brand and Content at some big names in B2B. Her posts strike a great balance of practical, tactical, and strategic – you won’t find fluff here. If you’re looking to get started in posting videos, Jess’s video content is a great example to learn from.
She’s also the co-host of the phenomenal podcast “That’s Marketing, Baby.”
What she writes about: Content Marketing, SEO
Why you should follow her: Chima has written content for brands like Semrush and Wix before going full-time with Moz (lucky them). She is the definition of a specialist in SEO, but not just driving traffic at all costs. She specializes in generating traffic you actually want from the audience you’re trying to reach – and lucky for us, she shares what she learns along the way.
What she writes about: Content Marketing, Events
Why you should follow her: Meisha is one of the original B2B Marketers to follow on LinkedIn, and this year I’ve been loving her series on “Content Christmas.” She’s always sharing actionable ways to make your content better, from improving your editing process to building a brand strategy your team will actually use.
What he writes about: Marketing Leadership, AI, Sales
Why you should follow him: Kyle started his career in Sales and it shows – and I mean that in the best way possible. If you want to get better at explaining how marketing actually drives revenue (every marketer should), Kyle is someone you should be learning from.
As CMO at Copy.ai, he’s also sharing a lot around how marketing should be using AI right now – and one of my go-to resources on the topic.
What he writes about: Marketing Leadership
Why you should follow him: You won’t find the typical content on Mark’s profile – he’s a marketer who likes to rethink what content should look like for B2B. Like when he pitched our CEO, Dave, on doing a series of videos on the golf course this summer in Vermont instead of the normal “marketing thought leader” video series.
Now he’s a first time VP of Marketing, and he’s candidly sharing what he’s learning – the good, the bad, and the ugly.
What she writes about: Product Marketing
Why you should follow her: If you want to be better at Product Marketing, you should be following Yi Lin. That’s especially true if you’re considering looking for a new role – she often shares advice for standing out for the PMM role of your dreams alongside her tactical advice and templates for Product Marketers.
What she writes about: Social Media Marketing
Why you should follow her: Christina is one of Dave’s favorite people to follow on LinkedIn, and it’s easy to see why. Not only does she share behind the scenes of her own marketing campaigns – she’s extremely funny. Her content is eerily timely and on point… which is how you know she knows her social media marketing.
What he writes about: Demand Gen, ABM, Marketing Leadership
Why you should follow him: Sam writes this great series on LinkedIn he calls “Marketing Meditations” where he shares lessons he’s learned on everything from annual planning to paid ads. He’s a Demand Gen expert, having been VP at Refine Labs before taking on his current role as VP of Marketing at Loxo.
Sam also taught a highly valuable session in our Marketing Leadership Accelerator earlier this year on how to work with other execs, sales, and the CEO.
What she writes about: Social Media Marketing
Why you should follow her: One of the coolest things about Chelsea is her commitment to her audience. Before joining Chili Piper, she ran marketing at HiViz LED lighting – a company that made equipment for firetrucks. To learn about them, she actually went to fire school and documented the whole thing.
Chelsea is a “social first” marketer – and if you want to learn how to listen to social signals and get in the mind of your audience, follow her right now.
What he writes about: Content Marketing, Video, Podcasts
Why you should follow him: Eric is the CEO at Hatch, the agency we use at Exit Five to produce our own podcast. So yes, we might be a little biased here – but Erik is the real deal. Just listen to one episode of his podcast, 95% Content, and you’ll be hooked. On LinkedIn, Erik shares what you need to know about building a video first content strategy, and so much more.
What she writes about: Account Based Marketing (ABM)
Why you should follow her: If you have even a passing interest in learning about ABM, Corrina is the person to follow. She’s run and advised ABM programs at companies like Gong, Navattic, Demandbase, and more. Not only that, but she’s a content machine, with experience co-hosting the Revenue Intelligence Podcast at Gong, and currently the co-host of Direct by Motion.so.
What she writes about: Product Marketing, Positioning
Why you should follow her: Talya has over a decade of experience in Product Marketing, working her way up to the Director level. Now she specializes in helping B2B companies nail their competitive positioning, and her posts will help you get better, too.
