#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.

Zach and Natalie cover:

• How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges
• The power of video content in creating engaging and effective product launch campaigns
• Best practices for collaborating with sales teams to develop impactful sales enablement materials

Timestamps

• (00:00) - - Intros
• (05:29) - - How to Launch Without the Product
• (08:04) - - Refining Insights for Successful Product Launches
• (14:22) - - Content and Privacy Regulations
• (15:36) - - Crafting a Buyer-Centric Positioning Strategy
• (19:48) - - Strategic Startup Audio Feature Launch Approach
• (27:54) - - Working with B2B Influencers
• (33:11) - - How to Approach Sponsored Content in B2B
• (37:09) - - Measuring Engagement on LinkedIn
• (43:54) - - Communicating with Sales
• (52:12) - - Improving Buy-In and Time Management for Launch Success

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This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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