#146: Strategy | Community Building with Greg Isenberg

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.

They discuss

• Why you need to build an engaged community before a paid membership
• The importance of niching down 
• The difference between audience and community
• The tribe framework
• Personal brand and community performance

Timestamps

• (00:00) - - Intro
• (04:50) - - Building a Community on Patreon
• (08:21) - - The Power of Niche Communities
• (11:24) - - From Facebook Group to Profitable Membership
• (14:46) - - The Impact of Exclusive Communities on Social Media
• (18:14) - - The Illusion of Social Media Engagement
• (25:45) - - Building a Personal Brand for Business
• (28:56) - - Nurturing a Successful Community Within a Company
• (29:44) - - Community Monetization: Pricing and Value in B2B Memberships
• (33:24) - - The Dangers of Free Services
• (38:50) - - Transformation of Twitter
• (42:42) - - Navigating Social Media Engagement
• (43:59) - - Exploring New Frameworks and Community Engagement

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