#319: How B2B Marketers Are Actually Using AI at Work with Jess Lytle

#319 | Dave sits down with Jess Lytle, Head of Marketing at Exit Five, to talk about how AI is changing the job of B2B marketers and the reality of how AI is actually being adopted internally. They also cover how AI even helped Jess get her job at Exit Five and why she’s become obsessed about deploying AI in marketing and really believes this is the most important martech wave yet.

Timestamps

• (00:00) - – Goals, manifestation, and reverse-engineering outcomes
  
• (06:14) - – Meet Jess Lytle, Head of Marketing at Exit Five
  
• (08:28) - – How Jess got hired at Exit Five (webinar → DMs → job)
  
• (10:28) - – From demand gen to AI: early adoption, teaching, and Lovable
  
• (15:58) - – Why AI feels different than traditional martech
  
• (18:28) - – Content in 2026: originality, human insight, and AI distribution
  
• (29:16) - – NotebookLM: real marketing workflows and internal use cases
  
• (35:16) - – AI tools, team structure, and hybrid marketer roles
  
• (45:56) - – Working at Exit Five, founder-led marketing, and brand bets

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***

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Dave [0:00:00]: You're listening to B2B marketing with me, Dave Gerhardt.

Dave [0:00:03]: Are you a goal center?

Dave [0:00:18]: Like end of the year, personal goal center?

Dave [0:00:21]: What goal center?

Jess [0:00:22]: Definitely.

Jess [0:00:22]: You are?

Jess [0:00:23]: Yeah.

Jess [0:00:24]: Of course.

Dave [0:00:25]: What do you do?

Jess [0:00:26]: So I work in, like, long term goals, like five year goals you know, like, five years from now, three years from now.

Jess [0:00:32]: And I write them all down.

Jess [0:00:34]: I really believed in, like, that coming to fruition because it's happened for me, and I'm a big journal writer, so I believe in that, like, kind of manifestation.

Jess [0:00:43]: It helps me kind of get really clear about where I'm focusing, and then I like to very similar to how we do in our funnel math.

Jess [0:00:50]: I reverse engineer the steps from the outcome.

Jess [0:00:53]: So this is all very kind of flowing together because that's what I like about Ai do.

Jess [0:00:59]: Always like to think about, like, the outcome and then work my reverse engineer my way back.

Jess [0:01:04]: So I do that in all aspects of my life too.

Dave [0:01:06]: I'll get into the Ai stuff, but I just meant like it like, personally, I found...

Dave [0:01:10]: I asked you because I have, like, a a crinkle piece of paper on my desk that I was moving yesterday, we're, like, I don't have, like a formal activity, but, like, around this year, I found myself always trying to, like, I've kinda always write down, like, two or three things for the next year.

Dave [0:01:25]: Yeah.

Dave [0:01:25]: And they become, like, a thing on my desk, Apple note, and then I print one out and I put in my closet.

Dave [0:01:32]: And I don't really do anything other than, like, I don't do see, like, journal on it.

Dave [0:01:36]: I don't often revisit back to it, but pretty much since I've been doing it.

Dave [0:01:40]: The last five years.

Dave [0:01:41]: Like, basically, everything that I've set a goal to do.

Dave [0:01:43]: I've got.

Jess [0:01:44]: Yeah.

Dave [0:01:44]: That.

Dave [0:01:44]: I'm not saying like, wow, Dave is a hero.

Dave [0:01:46]: Thank you for that story.

Dave [0:01:47]: I just totally believe, and I'm trying to, like, show this to my kids now too as they're like, eight and six and like, becoming real humans so understand things.

Dave [0:01:54]: I'm like, We totally can just, like, speak things into existence.

Dave [0:01:58]: And.

Jess [0:01:58]: They're the signs behind it.

Dave [0:02:00]: Is there?

Jess [0:02:01]: Yeah.

Dave [0:02:01]: In what?

Dave [0:02:02]: In, like, just the verbal of what you wanna try to do?

Dave [0:02:05]: I wonder why would we be wired to have that?

Jess [0:02:08]: I think it's like a subconscious effort where.

Jess [0:02:11]: It's like, if you know what the outcome is that you're trying to drive for in so many micro decisions of your life, you will start to navigate towards that direction.

Jess [0:02:22]: And in the same way, if you actually want something too much, you can push it away.

Dave [0:02:28]: Yeah.

Jess [0:02:29]: With the universe.

Jess [0:02:29]: So it's a.

Dave [0:02:31]: Crazy.

Dave [0:02:31]: That's like golf.

Dave [0:02:32]: If you're not a golfer, but in golf.

Dave [0:02:33]: It's, like, you've to find this balance of, like, not caring, but caring, and that's when you play really well.

Dave [0:02:39]: Like, if you care too much, you're...

Dave [0:02:40]: You can't keep that complain if you don't care enough.

Dave [0:02:43]: There's, like, this weird balance.

Jess [0:02:44]: That's exactly it.

Dave [0:02:46]: Anyway, okay.

Dave [0:02:46]: This is my guest.

Dave [0:02:47]: This is Jess Lytle sheet.

Dave [0:02:48]: Hi, Jess.

Dave [0:02:49]: Jess.

Dave [0:02:49]: First time appear, first official appearance on the podcast was on a webinar or you can find back.

Dave [0:02:55]: And well, I wanna retail that that story for for you, But Jess head of marketing at Exit Five.

Dave [0:03:00]: She joined in September, and she's been kicking ass, and and she also is really smart about Ai and marketing.

Dave [0:03:07]: She writes a great newsletter that if you're not subscribed to that already that we.

Dave [0:03:11]: We started this year is called the prompt.

Dave [0:03:13]: And like, do you know, it's a time of year I don't have any guests.

Dave [0:03:16]: Like, Jeff Why don't you come on the podcast and let let's hang out.

Dave [0:03:19]: And so

Jess [0:03:20]: Got no one else.

Jess [0:03:20]: Come on.

Dave [0:03:21]: You got no one else.

Dave [0:03:22]: No.

Dave [0:03:22]: I I think it's fun.

Dave [0:03:23]: I think these are these are really fun to do.

Dave [0:03:25]: I think we'll have a fun.

Dave [0:03:26]: I think this to be the first of many future appearances.

Dave [0:03:28]: So...

Jess [0:03:29]: I love it.

Jess [0:03:30]: I...

Jess [0:03:30]: You know what I've been liking so much about, like, this process.

Jess [0:03:32]: And, like, even just thinking about knowing that we're were gonna talk, it's very reflective.

Jess [0:03:37]: I found.

Jess [0:03:38]: It's, like, starting the newsletter and being able to, like, actually sit and have that time to, like, reflect back on something is like, really connecting the dots for me.

Jess [0:03:46]: So it's been a...

Jess [0:03:47]: Been a cool experience.

Jess [0:03:48]: I enjoy it.

Jess [0:03:49]: But...

Jess [0:03:49]: Yeah.

Jess [0:03:50]: First, this might be the first podcast I've ever been on.

Dave [0:03:53]: Ever.

Dave [0:03:53]: Okay.

Dave [0:03:53]: Well, then hopefully by the end of this, we can get people to message justin, like, would get you up because we need to do part of our strategy next year.

Dave [0:03:59]: Like, we need more P.

Dave [0:04:00]: Right?

Dave [0:04:00]: And so, like, Yep.

Dave [0:04:02]: You're doing podcast appearances that leads to links we'll do it.

Dave [0:04:05]: So helps have...

Dave [0:04:05]: Let's have just on your butt.

Dave [0:04:06]: So I got a bunch of things.

Dave [0:04:07]: I I I actually prepared for this because I know how you are, and I know that either...

Dave [0:04:12]: If you would've have called me at eight forty five this morning and be like, hey.

Dave [0:04:14]: So we're doing the podcast say, like, what are we talking about?

Dave [0:04:16]: And did you like how I pre it?

Dave [0:04:18]: I it.

Dave [0:04:19]: I wrote an outline.

Jess [0:04:20]: Yeah.

Jess [0:04:20]: I loved it...

Jess [0:04:21]: Like, because this could go so many different directions so that helped.

Dave [0:04:25]: Alright.

Dave [0:04:25]: So I got a little agenda.

Dave [0:04:27]: I wanna talk about what is the job of head of marketing in Exit Five.

Dave [0:04:31]: That's a bunch of people a lot of people have had.

Dave [0:04:32]: A bunch of questions people ask, like, we're kind of this unique company you come from a background in marketing.

Dave [0:04:36]: Let's talk about that.

Dave [0:04:37]: Yeah.

Dave [0:04:38]: I see you put a bunch of good notes in here about what areas you want to invest in as a marketer.

Dave [0:04:42]: So let's talk about that.

Dave [0:04:43]: Yeah.

Dave [0:04:43]: And then get a bunch of questions from listeners, and I want us to go through and answer a bunch of.

Dave [0:04:49]: That'll be shared today.

Jess [0:04:50]: Okay.

Jess [0:04:50]: Cool.

Jess [0:04:51]: Okay.

Dave [0:04:52]: Alright first, real quick.

Dave [0:04:52]: Give me the two minute people listening who haven't heard it before or maybe, you know, first time saying this in the podcast.

Dave [0:04:58]: Talk about how you got your job at Exit Five.

Jess [0:05:02]: Yeah.

Jess [0:05:02]: So you kinda alluded to it earlier.

Jess [0:05:05]: It wasn't the traditional way, but I was really kind of just out there, doing the work.

Jess [0:05:11]: And was asked to be a speaker on a webinar about how marketers are using Ai and B2B content.

Jess [0:05:18]: So I showed, like, a real tactical Ai use case of how I prompt, like, vibe coded.

Jess [0:05:24]: A Roi calculator for a client and how the sales team was using it and how they're using it events and really showed, like, the behind the scenes and that's kind of how we were, like, formally introduced, though I've been following Exit Five for a long time, so it's super excited when you guys reached out.

Jess [0:05:39]: And and then on that, call, I said because we...

Jess [0:05:44]: Each kind of shared our use case, the speakers on there.

Jess [0:05:47]: I said, hey, I'm...

Jess [0:05:48]: You know, if anybody wants this prompt, happy to send it to you.

Jess [0:05:52]: Just Dm me on Linkedin.

Jess [0:05:53]: Whoa, I remember it if someone's like, oh, gosh.

Jess [0:05:57]: You're gonna be getting a lot of those messages and I did.

Jess [0:05:59]: I took me weeks and weeks to respond.

Jess [0:06:01]: Because I wanted to make sure I responded to every.

Dave [0:06:03]: Hold lot.

Dave [0:06:03]: How many do you think you got, like, did you get more than three?

Dave [0:06:06]: More than three minutes?

Jess [0:06:07]: Started with, like, thirty immediately then, like...

Jess [0:06:09]: They just kept cummings.

Jess [0:06:10]: I think folks were still, like, watching the webinar.

Jess [0:06:13]: So they still periodically come in.

Jess [0:06:15]: But, yeah, I was, like, the most Dms I've ever gotten on Linkedin.

Jess [0:06:19]: And so I really wanted to, like, make sure that what I sent was helpful.

Jess [0:06:23]: And it was really cool.

Jess [0:06:25]: That was a really actually, like, full circle moment for me because I sent prompts to folks, and then we started, like, conversations, and then they would actually send me back what they built with it, which was really cool To see that.

Jess [0:06:37]: Like, that actually help.

Jess [0:06:38]: So that got me really excited about that whole experience and the rest is history.

Jess [0:06:42]: Exit Five.

Jess [0:06:44]: I mean, you guys weren't even traditionally...

Jess [0:06:45]: Like, look, I don't need to get a job opening for an internal head of marketing but you're like, hey.

Jess [0:06:50]: You know Ai.

Jess [0:06:51]: You know marketing really well.

Dave [0:06:54]: Right.

Jess [0:06:55]: And here we are.

Dave [0:06:56]: Well, I think what's cool about your story is you were working in demand gen.

Dave [0:07:00]: So a lot of our listeners can relate to your career working at a Saas company doing demand gen, whatever.

Dave [0:07:05]: Helped the company grow.

Dave [0:07:07]: Things were awesome.

Dave [0:07:08]: Then you went out and you had a baby.

Jess [0:07:12]: Yes.

Dave [0:07:13]: Right?

Dave [0:07:13]: And then you jumped out, had the baby.

Dave [0:07:15]: Yep.

Dave [0:07:15]: Work for yourself for a little bit.

Dave [0:07:17]: Yes.

Dave [0:07:18]: But in that year, and I actually don't know the answer to this.

Dave [0:07:21]: I was thinking about it when I put down my prep.

Dave [0:07:23]: When did you open lovable for the...

Dave [0:07:25]: Like, because lovable was kinda, like, has kinda become your thing.

Jess [0:07:27]: Yeah.

Jess [0:07:27]: One a year old.

Dave [0:07:29]: What got you from, like, So obviously, like, have your son, you decided you're gonna, like, open the laptop back up, like, you know, get back into work a little bit?

Dave [0:07:37]: Yeah.

Dave [0:07:38]: Was Ai, like, were you, like, catching up on, like, news and you saw people talking about Ai and you decided, like, I'm gonna make this my thing, like, do you remember what that moment was?

Jess [0:07:47]: Yeah.

Jess [0:07:47]: Well, I was always, like, an early adopter to the tools that came out, so I've been using them for years and figuring out better ways to use them.

Jess [0:07:56]: So, like, I...

Jess [0:07:57]: You know, one thing I've learned about myself is I actually, like, to learn by teaching.

Jess [0:08:00]: So I started including modules on prompt engineering and the marketing analytics class that I was teaching at F that summer, and the summer prior to that.

Jess [0:08:10]: So I like that whole experience because it really forces me to get really deep into the subject matter and and and then it kinda comes full circle with sharing that with students and then they, you know, provide that they turn in their assignment and I grade it, and it's, like kinda of that full circle experience.

Jess [0:08:24]: So I was always kind of an early adopter, but Yeah.

Jess [0:08:28]: When I started working with this client.

Jess [0:08:30]: When I went fractional for that time, I wanted to have that time home with my son and not be full time.

Jess [0:08:34]: I needed to be able to do a lot more than just what one person could do for an organization and Ai really solves that, and I'm, you know, I'm still living that today, but I needed to be able to produce content and not just strategy and and do other things that they needed to do.

Jess [0:08:52]: So I had come across lovable.

Jess [0:08:54]: I can't remember, might have been through a newsletter.

Jess [0:08:57]: And they had had, like, a spreadsheet where they were using, like, that's most folks that are, like, having this in a spreadsheet, like, how they're calculating Roi for their business and showing that to prospects.

Jess [0:09:08]: That was my first actual time I got into lovable was using it for that specific use case.

Dave [0:09:16]: I forgot that you were a teacher too.

Dave [0:09:17]: That was it.

Dave [0:09:18]: That's a keep part of your story of your marketing nerd.

Dave [0:09:21]: Is that you...

Jess [0:09:22]: Yes.

Dave [0:09:23]: You enjoy teaching it to others, which...

Dave [0:09:24]: I do.

Dave [0:09:25]: I totally see that.

Dave [0:09:26]: And I understand that now.

Jess [0:09:28]: Yeah.

Jess [0:09:28]: I love it.

Dave [0:09:29]: That's why I like, the our communication styles are different and, like, you're very, like, thoughtful and, like, here's part one.

Dave [0:09:35]: Here's part two, part three.

Dave [0:09:36]: I'm, like, this is now.

Dave [0:09:38]: You know.

Dave [0:09:39]: It's, like, woke bell.

Dave [0:09:40]: Oh.

Dave [0:09:41]: Yeah.

Dave [0:09:41]: Yeah.

Dave [0:09:41]: Yeah.

Dave [0:09:41]: But, like, what you...

Dave [0:09:42]: You know, you're good at organizing your thoughts when you when you have time to do that.

Dave [0:09:45]: I think the teaching is interesting.

Dave [0:09:47]: Yeah.

Dave [0:09:47]: On the Ai piece you said, I've always been early adopter.

Dave [0:09:50]: Was that true even before Ai, like, ten years, you know, ago in your career marketing just using tech tools in general?

Dave [0:09:56]: Or was it something about Ai that made you decide to be an early adopter?

Jess [0:10:00]: It was something about Ai, I think, because I mean I've been in software.

Jess [0:10:03]: I've been working in the software space in tech for the last fourteen years.

Jess [0:10:07]: So I've always been interested in tech.

Jess [0:10:09]: But truly as a marketer, I became more skeptical with tech over the years with software.

Jess [0:10:15]: Because when you...

Dave [0:10:16]: Why let's say that.

Dave [0:10:17]: Lot of people a lot of people use a lot of more tech out there that listen to our podcast.

Dave [0:10:21]: Why?

Jess [0:10:22]: Yeah.

Jess [0:10:22]: Yeah.

Jess [0:10:22]: Because as a marketer in the day to day using these tools when, like, software is really...

Jess [0:10:27]: Like, when they started, like, exploding in the marketplace, like, every software said that they could, like, basically solve all the pains that you had.

Jess [0:10:35]: And and sometimes they did.

Jess [0:10:36]: And sometimes they didn't.

Jess [0:10:38]: So it kind of left marketers skeptical, I think for for tools for a while.

Jess [0:10:43]: And I think maybe maybe I haven't actually talked to anybody about this, but maybe that's why some marketers are still skeptical with Ai because it just feels like another is this gonna solve, you know, my whole situation.

Dave [0:10:55]: Maybe I don't know.

Dave [0:10:55]: Maybe it's, like, back pain.

Dave [0:10:56]: You know, like, everybody's been trying to solve back pain forever.

Dave [0:10:59]: No one's gonna, like, I'm gonna stop trying to solve it.

Dave [0:11:01]: Like, we'll still buy it.

Dave [0:11:02]: We'll still buy it.

Jess [0:11:03]: Yeah.

Jess [0:11:03]: And well, what I found was different about Ai is it's just I'm sure there's some tools that maybe aren't, you know, as revolutionary, but then there's some that really are.

Jess [0:11:15]: Like, you know, I don't even need to say it.

Jess [0:11:17]: You already know which ones I really like.

Dave [0:11:19]: I think the difference in that software and this though is maybe, like, we all get to use these tools now.

Dave [0:11:24]: Like...

Jess [0:11:25]: Yeah.

Dave [0:11:26]: Everybody gets to use them, and I

Jess [0:11:27]: think Right.

Dave [0:11:28]: In, like, your marketing technology example, like, I don't know.

Dave [0:11:31]: I'll pick I'll pick like, a, one of the companies are us sponsor much, like, a web flow and optimize.

Dave [0:11:36]: Right?

Dave [0:11:37]: Unless you've used one of those products at your last companies, like, it's gonna be hard for you to like, take a jump and really go invest in a new piece of software and like, hey, you know.

Dave [0:11:45]: But, like, when I can just fire up chat Gp, and that's my first experience and I'm like, analyzing this and I'm making these charts or, like, I hooked up Claude to Hubspot.

Dave [0:11:54]: This is before you started, but I hooked up Cloud to Hubspot and Mike, when they launched that integration.

Dave [0:11:59]: I said, anna, you, tell me everything about our list growth over the last ninety days, and it was, like, legitimate.

Dave [0:12:04]: You know, better than better than an intern that with no knowledge of the business.

Dave [0:12:08]: And so I think maybe some of this...

Dave [0:12:10]: Because it...

Dave [0:12:10]: It was interesting to hear you say, like, you're skeptical of Mart tech, but not skeptical Ai because I think a lot of people are skeptical with Ai, but maybe the difference is, like, Yeah.

Dave [0:12:18]: You got to go in there and...

Dave [0:12:19]: The user.

Dave [0:12:20]: Yeah.

Jess [0:12:20]: Yeah.

Jess [0:12:20]: Exactly.

Dave [0:12:22]: I got an agenda here.

Dave [0:12:23]: This is gonna be quickly you and me can hang out for three.

Jess [0:12:26]: I know.

Dave [0:12:26]: I do have some specific things that the producers are telling me that we we wanna get.

Dave [0:12:29]: Okay.

Dave [0:12:30]: So back on I'm getting your job at Exit Five.

Dave [0:12:33]: It's pretty cool.

Dave [0:12:34]: And, like, that's the stuff that fills me...

Dave [0:12:36]: Fills my bucket in some way.

Dave [0:12:37]: It's like, Yeah.

Dave [0:12:38]: We had no connection before.

Dave [0:12:39]: You earn the right to speak on this webinar because you did awesome work.

Dave [0:12:42]: You got a million things.

Dave [0:12:43]: For me, it was, like, the best recruiting tool ever because it's, like, obviously, a bunch of people wanna reach out from this engaged community.

Dave [0:12:49]: Yeah.

Dave [0:12:50]: And then after that webinar, literally, I think I called Dan right after Outside.

Dave [0:12:53]: This Jessica Idol.

Dave [0:12:54]: Like, She's something Like, we.

Dave [0:12:57]: Should we, like, should we think a...

Dave [0:12:58]: We look into, like, like, having a conversation with her people.

Dave [0:13:01]: Like, you know, should we have our people reach out.

Dave [0:13:03]: And

Jess [0:13:04]: our agent reach out to her age agent.

Jess [0:13:06]: Yeah.

Jess [0:13:06]: Mean, if somebody said that to me It's, like, you know, in the talent world acting.

Jess [0:13:10]: You know, you're talking about C the other day.

Dave [0:13:13]: Yeah.

Jess [0:13:13]: And casting somebody...

Jess [0:13:14]: Like, casting directors, like, they like to find talent by going to a play.

Jess [0:13:20]: Or show?

Dave [0:13:21]: Sure.

Jess [0:13:22]: Right.

Jess [0:13:22]: They wanna see them out in the wild.

Jess [0:13:23]: Of course, they have audition, but it's kind of like, you know, with with marketing leaders who are looking to bring on teams.

Jess [0:13:29]: Like, who's out there in the wild, you know, talking and sharing and It it is a really interesting.

Dave [0:13:35]: I know.

Dave [0:13:36]: That's what's crazy.

Dave [0:13:36]: It's, like, how do you how do you identify talent...

Dave [0:13:39]: Part of it is, like, you have to just be, like, doing stuff.

Dave [0:13:42]: I guess, if you're the hiring manager because you can't just, like, get a database of people that could be a good fit.

Dave [0:13:47]: Like, there's some element element.

Dave [0:13:48]: Yeah.

Dave [0:13:49]: I heard you talk.

Dave [0:13:50]: I heard you speak.

Dave [0:13:51]: I I saw the stuff you should.

Dave [0:13:53]: It was almost like, Yep.

Dave [0:13:54]: Usually in the interview process, someone doesn't, like, show their work until later?

Jess [0:13:58]: You're right.

Jess [0:13:58]: It's all.

Jess [0:13:59]: You're right.

Dave [0:14:01]: And you kinda go through, you kinda do this whole dance answer, like, is this person legit.

Dave [0:14:04]: Know, you can get references whatever in and also, I don't know, basically, everybody ever in my life has told me forever, like, oftentimes the best people that you find, there was not, like, a job posting for that.

Dave [0:14:15]: Now some great people have come in from a job posting.

Dave [0:14:17]: Yeah.

Dave [0:14:18]: But I think back to a bunch of hires in in my career, and it's like, yeah.

Dave [0:14:22]: Kinda, you have...

Dave [0:14:22]: You...

Dave [0:14:22]: Because definitely when you have an idea.

Dave [0:14:23]: You have an idea and it fits the strategy of the business.

Dave [0:14:25]: You're not just, like, where you need to hire an inbound marketing manager to help us grow our list.

Jess [0:14:30]: Yep.

Jess [0:14:30]: And that's where it is, like, and I was able to do that.

Jess [0:14:33]: Right?

Jess [0:14:33]: Because I had the time for it, and I think prior to that, it's hard for marketers to get out there, build a brand.

Jess [0:14:38]: You never know who's watching and it is important, you know, to get out there.

Jess [0:14:41]: But, you know, I was always heads down in the work.

Jess [0:14:44]: As you know.

Jess [0:14:45]: Alright.

Jess [0:14:47]: Working that up now.

Dave [0:14:48]: Do a little...

Dave [0:14:48]: Let's do a little inside baseball.

Dave [0:14:50]: It's my podcast.

Dave [0:14:51]: We can talk about whatever I want.

Dave [0:14:53]: And I don't care.

Dave [0:14:54]: We're gonna we're gonna open the a little bit.

Dave [0:14:56]: Let's talk about marketing at Exit Five.

Dave [0:14:58]: I put this question in, like, where do you wanna invest more?

Dave [0:15:01]: I'm fine with sharing, what what do you wanna do?

Dave [0:15:04]: And you put in you put in a bunch of things in here about, like, where do you wanna, shift our marketing strategy.

Dave [0:15:10]: So I think of I think instead of me interviewing about your philosophy about marketing, let's actually just talk about the marketing of our business, and we can kinda talk through some of that and I I think it'll be.

Jess [0:15:20]: Yeah.

Jess [0:15:20]: And you got my notes.

Jess [0:15:22]: I don't have them pulled up in front of me, but...

Dave [0:15:24]: I got you.

Dave [0:15:24]: So So the first one is, what to focus on for content in twenty twenty six.

Dave [0:15:28]: Ai doesn't care how much content you publish it cares, whether you're saying something new, original data, real experience and expert insight or the mo.

Dave [0:15:35]: Ai just helps you distribute it faster.

Dave [0:15:37]: So Yes.

Dave [0:15:38]: You want us to create, like, original research original content.

Jess [0:15:42]: I think that's our marketing.

Jess [0:15:43]: Yeah.

Jess [0:15:44]: Potentially, I you know, I think that'll be a lever of it.

Jess [0:15:46]: And it...

Jess [0:15:47]: And it's more for, like, I'm thinking of listeners on this call that are, you know, wanting to take something away.

Jess [0:15:52]: But Yeah.

Jess [0:15:53]: I think the stat came out that the majority seventy five percent of content out on the Internet right now is not written by humans.

Jess [0:16:00]: So I think having something that's new.

Dave [0:16:03]: Crazy.

Dave [0:16:03]: Yeah.

Dave [0:16:04]: Feels I feels true for the comments on my Linkedin can can confirm.

Dave [0:16:08]: Feels true.

Dave [0:16:09]: Yes.

Jess [0:16:10]: Yeah.

Jess [0:16:10]: The bot comments.

Jess [0:16:10]: The one place you can actually be a human on Linkedin.

Jess [0:16:13]: Like, come on, guys.

Jess [0:16:14]: That's what's gonna be though important and relevant.

Jess [0:16:16]: So, yeah, I think, having your own bringing some original content is what's gonna, you know, perform better.

Jess [0:16:22]: And, yeah.

Jess [0:16:25]: And and and putting your own spin on that.

Dave [0:16:28]: Okay.

Dave [0:16:28]: Can you say more about this, why does it matter for a company from an Ai standpoint?

Dave [0:16:32]: Like, if seventy five percent of this content is generated by Ai, is there something that makes it better because it generated by humans why do you wanna create this as part of your strategy?

Dave [0:16:42]: Because I I read this as, like, ultimately, the the Ai search platforms are gonna suck all this stuff up anyway?

Dave [0:16:49]: So what is it about, like, original data and real experience that that matters?

Jess [0:16:53]: Well, and look, this was...

Jess [0:16:54]: So I was recently listening to, forgot his name, Ethan, the Ceo of Graphite.

Jess [0:17:00]: Which is the big Seo agency.

Jess [0:17:02]: And this is something that you know, he just released a report on a lot of this stuff.

Jess [0:17:06]: That we can get into and, like, Seo and Ae and and who should be doing what and where.

Jess [0:17:11]: But what he's seeing is, like, content that really stands out is, like, something that's, like net new originality, but also, like, your own doing your own research and bringing your own, bringing your own expertise to the table.

Dave [0:17:24]: I feel like everybody fucks this up though because they they go and do very...

Dave [0:17:28]: And I'm coming this, like, I used spend a bunch of my career in in working in P, and clients would be, like, in their B2B Saas clients.

Dave [0:17:36]: Like, we kind for our audience.

Dave [0:17:38]: Yeah.

Dave [0:17:39]: The company would do some, like, you know, shitty kind of internal research, publish a bunch of very, like, self serving type of data.

Dave [0:17:46]: And then, like, try to package it.

Dave [0:17:48]: It's like, yeah.

Dave [0:17:49]: If a company was really from, like, a product strategy standpoint, like, willing to, like, open up a little bit and share data, then the marketing team actually has something to to work with, you know, for a lot

Jess [0:18:01]: of these companies.

Jess [0:18:02]: Yeah.

Jess [0:18:02]: And it's it's more about, like, the balance of content as well.

Jess [0:18:06]: Like, obviously, you know, this is just something to make sure that you've got something carved out for strategy carved out for is a piece of the content pie.

Jess [0:18:13]: But, yeah.

Jess [0:18:14]: I mean, I totally get what you're saying and where that could that could go wrong.

Jess [0:18:18]: But It...

Jess [0:18:19]: It's really about having, like, the originality, the real experience and the expertise those insights, but then bringing something new to the table and then using Ai to just help you, you know, to distribute that faster.

Jess [0:18:31]: But that's what they're they're finding.

Jess [0:18:33]: You know?

Jess [0:18:33]: So it it is interesting, but the scaled Ai content is only sustainable when it's paired with net new information.

Jess [0:18:40]: You've got, like the expert quotes in there, that has to be good.

Jess [0:18:43]: Quality of it is the most important piece.

Dave [0:18:46]: I was talking to Emily Kramer yesterday.

Dave [0:18:47]: She runs this company called Mk t one.

Dave [0:18:50]: They put up...

Dave [0:18:50]: She writes a great...

Dave [0:18:51]: A great newsletter for Sas for B2B Saas marketers.

Dave [0:18:54]: Right.

Dave [0:18:54]: And it's become really popular.

Dave [0:18:55]: Like, people often in our community mentioned.

Dave [0:18:58]: Like, read her newsletter.

Dave [0:18:59]: And so I just...

Dave [0:18:59]: I knew her from a while back and we caught up Yesterday.

Dave [0:19:01]: And her newsletter is crushing it and it was interesting.

Dave [0:19:04]: She does two articles a month.

Jess [0:19:06]: K.

Dave [0:19:07]: But she's, like, obsessive about, like, I write every word.

Dave [0:19:10]: You know, I gotta do it this.

Dave [0:19:12]: I do the design for it.

Dave [0:19:13]: Like, this is the thing.

Dave [0:19:14]: It's like, two handmade pies every month, and that's it.

Dave [0:19:17]: And then, like, that's what you're gonna get and she wins on depth and quality, which I I think is is awesome.

Jess [0:19:22]: And it it kinda feeds into that other conversation we're having earlier about creator led content, founder led content, and it's it's the same kind of signal.

Jess [0:19:29]: Right?

Jess [0:19:30]: It's not exactly the same and the...

Jess [0:19:31]: But it's about...

Jess [0:19:32]: It's the same signal with the expertise.

Jess [0:19:34]: And because I think that since the majority of content on the web is not written by humans, folks, like, don't really know where to trust, and that's where I think, you know?

Dave [0:19:45]: Yeah.

Jess [0:19:46]: What if...

Jess [0:19:46]: I'm reading something that was just written by Chat.

Jess [0:19:48]: So that's where the people and their expertise.

Jess [0:19:51]: We're really.

Dave [0:19:53]: It's insane.

Dave [0:19:53]: This is so random.

Dave [0:19:54]: So I I was listening to the music in my car earlier.

Dave [0:19:57]: And I took a screenshot of an album cover.

Dave [0:20:00]: Just was, like, a old Kanye album.

Dave [0:20:02]: And I I said, who is this on the cover?

Dave [0:20:04]: And I said, oh, this is a photo of the kardashian kardashians on their wedding day.

Dave [0:20:08]: And then I just looked at it, and I wrote back to Ted said, no It's not.

Dave [0:20:11]: And said, you're right.

Dave [0:20:12]: That's someone else.

Dave [0:20:13]: And so I'm like...

Dave [0:20:13]: And that was just a a dumb example of my personal life.

Jess [0:20:16]: Yeah Yes.

Dave [0:20:17]: I'm like, how many times is that happening to me like, with work.

Dave [0:20:20]: Where I'm just, like...

Dave [0:20:21]: But that one was so obvious or like, I don't know if you saw a couple weeks ago Karen posted, like, can I eat these blueberries?

Dave [0:20:26]: Chat too?

Dave [0:20:27]: Yes.

Dave [0:20:27]: Totally fine, and then, like, you go to the hospital.

Dave [0:20:29]: And Like,

Jess [0:20:30]: checking office this all the time.

Jess [0:20:31]: Right?

Jess [0:20:32]: This is also why, like, notebook.

Jess [0:20:33]: Because it's less likely to do that in certain cases.

Jess [0:20:36]: But, yeah.

Jess [0:20:37]: Exactly.

Jess [0:20:37]: It's the trust.

Jess [0:20:38]: And it's like, how do I not know.

Jess [0:20:40]: That's where, like, the people, the expertise communities learn, you know, peer to peer sharing, human to human sharing.

Jess [0:20:47]: Is gonna be really important.

Dave [0:20:50]: You.

Dave [0:20:50]: I think that's great.

Dave [0:20:51]: I think in the founder piece, I think the reason that I even, like, wrote the book founder brand and that whole concept was just because I I saw and I felt that, like, the best...

Dave [0:20:59]: The life of a marketer inside of a company, it's really just about, like, resource gathering Like, what do I got?

Dave [0:21:05]: What this is what I love about marketing?

Dave [0:21:06]: It's like, alright.

Dave [0:21:07]: I'm at this company now.

Dave [0:21:08]: What do I got to work with?

Dave [0:21:09]: Okay.

Dave [0:21:10]: Well, they got this thing and they got this thing.

Dave [0:21:12]: It's like, ingredients.

Dave [0:21:13]: Right?

Dave [0:21:13]: Okay.

Dave [0:21:13]: They have a famous founder or, like, they have no money or this woman like, dropped out of Harvard and, like, quoted this app or herself.

Dave [0:21:20]: You're always looking for these little bits of nuggets.

Dave [0:21:22]: Right?

Dave [0:21:22]: And a lot of times, the founders of these companies, they didn't just start the company.

Dave [0:21:26]: They didn't they didn't start some, like, obscure b to b legal tech software product because they wanted to get rich.

Dave [0:21:33]: It was like, oh, no.

Dave [0:21:34]: That person was actually a lawyer for thirty years before this and decided that they could go and and build in this vertical and it's like, shit.

Dave [0:21:40]: That's the stuff that makes for the best marketing content.

Dave [0:21:42]: And so that's why, like, I push her on, like, having that founder brand in being the voice.

Dave [0:21:47]: And so I I think it's great with what's happening with Ai.

Dave [0:21:49]: Those voices, the ones who can do that truly authentically and are interesting.

Dave [0:21:53]: Those are the ones that are gonna stand out.

Jess [0:21:55]: Yes.

Jess [0:21:55]: Exactly.

Jess [0:21:56]: And that's where it's fun for me in this role because This is where Ai is kind of allowing us to blur the lines between traditional roles and marketing, where now I'm I'm able to also because I'm marketing with marketers to marketers.

Jess [0:22:09]: I am Sm in the state.

Jess [0:22:11]: So I I can blend the lines even further across roles where there's, you know, I talked to my newsletter about hybrid operators as marketers where we now can be doing, like, literally within a day, I'm doing some engineering work.

Jess [0:22:25]: I'm doing some designer work through utilizing my Ai tools.

Jess [0:22:29]: So it's kind of blending the roles that used to be just more of, like, marketers in their lane.

Jess [0:22:34]: That's all changing.

Dave [0:22:36]: I love that.

Dave [0:22:37]: Blend...

Dave [0:22:37]: Yeah.

Dave [0:22:38]: And just remove...

Dave [0:22:39]: Yeah.

Dave [0:22:39]: Making everybody more of a creator.

Dave [0:22:40]: Let's rewind.

Dave [0:22:41]: That's the rewind.

Dave [0:22:43]: Let's go back.

Dave [0:22:44]: You mentioned notebook L, you've become like, listen to me.

Dave [0:22:47]: If anybody from Google's is notebook From Google

Jess [0:22:50]: On for me.

Jess [0:22:50]: Yeah.

Dave [0:22:51]: By from Google.

Dave [0:22:51]: Okay.

Dave [0:22:52]: Listen.

Dave [0:22:52]: Sergey, if you're listening to this podcast guess.

Dave [0:22:55]: Jeff should be on the payroll over there at Google because she's the biggest advocate of Notebook L.

Dave [0:23:01]: You've talked about a bunch.

Dave [0:23:02]: I think you talked about it in the prompt, but maybe just

Jess [0:23:05]: Yeah.

Dave [0:23:05]: The couple minute blurb on, like, why the marketing use case for people out there listening that are not using Notebook L.

Dave [0:23:11]: Yeah.

Dave [0:23:12]: Give me a couple of examples of how use it and why they should be.

Jess [0:23:15]: Yeah.

Jess [0:23:15]: It's it's changing the work, you know, our workflows internally.

Jess [0:23:18]: And the more I spend time in it and great with these Ai tools as they are constantly updating themselves.

Jess [0:23:25]: So, you know, revisit it if you didn't love it the first time around because they just had some big updates in November that are really game changing.

Jess [0:23:31]: Every once in a while, you'll come across, like, it just an insane tool that you know you'll never work without, like, Chat will probably always be up there for us from a strategy, you know, brainstorming, perspective.

Jess [0:23:43]: But notebook, it's great.

Jess [0:23:46]: It's actually, you know, who was using this early was students.

Jess [0:23:49]: So it's great for that because it takes like your sources, and then you can kind of do a lot with it.

Jess [0:23:55]: You can chat it, like, you would chat, but it's only from your sources.

Dave [0:23:59]: Got it.

Jess [0:24:00]: That's also where it helps with some of the hallucinations that you were talking about.

Jess [0:24:03]: Which you do?

Dave [0:24:04]: So what's like in...

Dave [0:24:04]: What's the academic example of that?

Dave [0:24:06]: Like, how are kids using it?

Jess [0:24:08]: Studying.

Jess [0:24:08]: Like, if they're studying for a quiz or a test or something, you could put up to three hundred sources in one notebook, and it could be a Youtube video.

Jess [0:24:14]: It could be, like, your notes from class, your...

Jess [0:24:16]: Your audio recording.

Jess [0:24:17]: And then it's got, like, features where with a click of a button, you could turn that into flashcards cards.

Jess [0:24:21]: And then I used it for onboarding.

Jess [0:24:24]: And that's where I did that Linkedin post button notebook L, and, so many people were sharing all of the different ways they're using it.

Jess [0:24:31]: So that was really interesting.

Jess [0:24:32]: Product marketers are using it.

Jess [0:24:33]: People are just using it as, like, a database because it can hold so many sources and it doesn't hall in the same way that chat does it.

Jess [0:24:43]: It's different.

Jess [0:24:43]: So I used it also for my onboarding at first with Exit Five.

Jess [0:24:48]: Took a document that our Linkedin agency had kept for us on all of our Linkedin ads, put it in there.

Jess [0:24:54]: I chatted it as if I was chatting with literally Anthony.

Jess [0:24:57]: And was able to extract information from that document like that.

Jess [0:25:02]: So so that was a great use case.

Jess [0:25:04]: And then...

Dave [0:25:04]: By the way, we should chat him out since you said it this make.

Dave [0:25:06]: So so Anthony Bla, he runs this company called speed work and they've been doing our Linkedin ads for the last year, and we've...

Dave [0:25:15]: We keep spending more money and it keeps working more and more and more.

Dave [0:25:18]: So if you...

Dave [0:25:18]: If go to their website, goes speed work, socials find them speed work, look for Anthony Bladder.

Dave [0:25:24]: What's their actual, like, url?

Dave [0:25:25]: Speed work social dot com.

Dave [0:25:27]: Nice.

Dave [0:25:28]: Love that.

Dave [0:25:29]: I told them I'd give them a free ad because they've been doing an awesome job.

Dave [0:25:32]: So go...

Dave [0:25:32]: There's three leads for you.

Jess [0:25:34]: Yeah.

Jess [0:25:34]: And we just launched Ct t with them too.

Dave [0:25:37]: So if you see what it's now.

Dave [0:25:38]: I love that because it's like, oh, yeah.

Dave [0:25:40]: How much of this is being.

Dave [0:25:41]: The marketing use cases make so much sense because it's like, hey, I'm working on this product launch.

Dave [0:25:46]: I got all these docs?

Dave [0:25:48]: I got the deck from the product managers?

Dave [0:25:49]: I got some technical docs?

Dave [0:25:51]: I got some competitive stuff, Like, Do you able to load all that up and basically have this little, like, research assistant while you're working on, like, the product launches is Yeah amazing.

Jess [0:26:00]: Amazing.

Jess [0:26:00]: And it can be used, like, even on events, you know, with Allison, and all of that coordination and being able to, like, get information quickly, your fingertips.

Jess [0:26:10]: So great from an organization standpoint from just a content development standpoint, iteration and creativity standpoint.

Jess [0:26:17]: And now we're starting to implement it where you can have, like, a multiplayer mode where you've got multiple members from your team.

Jess [0:26:24]: You know, using it as part of, like, our brain as a content...

Dave [0:26:29]: That's the stuff that makes so much sense is, like, if you look at a company, like, ours and a lot of people listening market companies where have a have a marketing machine that does similar things to we do, but let's say we have two hundred episodes of this podcast.

Dave [0:26:39]: That's two hundred hours of transcripts.

Dave [0:26:41]: Right?

Dave [0:26:41]: Imagine just having...

Dave [0:26:43]: I don't even know what we'll do it.

Dave [0:26:44]: But just having access to that and be able to query it into, like, Yes.

Dave [0:26:48]: Take all of our newsletters and all the best ads, like, Don't have a perfect use case in my head, but intuitively, it makes

Jess [0:26:54]: sense this.

Dave [0:26:54]: So much sense that as a marketer, if I could just have access to all these things.

Dave [0:26:58]: It be insane.

Dave [0:27:00]: K hey.

Dave [0:27:00]: Another one.

Dave [0:27:01]: I'm just thinking of, like workflows that used to drive...

Dave [0:27:03]: Like, take so much of my time as a marketer.

Dave [0:27:04]: Now I'm just a founder, like I do podcast podcasts with sunglasses on.

Dave [0:27:08]: I don't really do much.

Dave [0:27:09]: But I was in Google slides the other day, Like, to have Nano Banana into the nano Banana Ai image generation, like, integrated into Google slides, I cannot tell you Much...

Dave [0:27:19]: I mean, now you just...

Dave [0:27:20]: I see you.

Dave [0:27:21]: Do you don't even make Slide where you just fight.

Dave [0:27:22]: You make a lovable, like, yeah.

Dave [0:27:24]: Everything is a lovely thing.

Dave [0:27:25]: But...

Jess [0:27:25]: You're right.

Dave [0:27:26]: So much of my time would be, like, making freaking decks.

Dave [0:27:29]: I having the designer, have, like, I need Michelle to go make this image for me.

Dave [0:27:34]: It's like, for a board meeting, like, this much time, now I can just chat and, like, get a Ai at generate image all my god.

Jess [0:27:41]: That's literally what I'm talking about.

Jess [0:27:42]: Is just right that aspect because that's happening to me with so many different tools that I'm sizing.

Jess [0:27:48]: I mean, it was the same way with the Roi calculator.

Jess [0:27:50]: Do you know how...

Jess [0:27:51]: I've I've built these in the past with developers.

Jess [0:27:53]: Yeah.

Jess [0:27:54]: And designers, and it took months and it was, like, twenty thousand dollars to build one of these things.

Jess [0:27:58]: The fact that I can do this.

Dave [0:27:59]: And they don't come in until they don't come into work until, like, eleven o'clock, and then they come and get lunch, and then they gotta sit over in that special part of the building where, like, all the lights are off.

Dave [0:28:08]: It's...

Jess [0:28:08]: And they've got other priorities.

Jess [0:28:09]: Right?

Jess [0:28:10]: They gotta build the product, not work on marketing stuff.

Jess [0:28:12]: So that's what's nice.

Jess [0:28:13]: It's, like, marketing gets to...

Jess [0:28:14]: You know, they don't have to wait for this stuff anymore.

Jess [0:28:16]: But, yes, it's exactly what you said.

Jess [0:28:18]: And that's why it gets me super excited because, you know, you're you're able to get the output you need immediately.

Jess [0:28:24]: And like, I use Gen spark and and, you know, I've been experimenting with gamma with a slide structure too.

Jess [0:28:30]: But, yeah, Then I'll just build it and lovable.

Jess [0:28:32]: I mean, I built a tool, shout out to Dash for this idea.

Jess [0:28:36]: And this is where there's so many different ways you can actually use lovable, not just for dashboards or landing pages or interactive content tools, which you should be doing, but also for, like, internal tools, like building your own software just to help our internal operations with the newsletter and having that eliminate three hours a week of someone's time that we can now continue to do this way.

Jess [0:28:59]: So it's like fact that you can even create your own tools for internal.

Dave [0:29:03]: So what do you think some other internal use cases for marketing teams that make sense?

Jess [0:29:08]: Well, I think I would think about the team structure.

Jess [0:29:12]: So, like I think about pro like, if you're a product marketer, you're gonna have a different workflow, maybe similar tools to some of these, then, like, maybe a demand marketer or a content marketer.

Jess [0:29:23]: So we probably all would use lovable to, like, s synthesized transcripts and sales team call notes.

Jess [0:29:29]: But then a product marketer might use three other Ai tools to, you know, help her get what she needs for her role.

Jess [0:29:35]: So just...

Jess [0:29:36]: It's different depending on the role, but I think that the important thing is to know what tools are good at doing certain things.

Jess [0:29:44]: Because it starts to feel like, is this just another, like, chat...

Jess [0:29:49]: Like, is it Clogged, At this point?

Jess [0:29:51]: Where is it preference versus, like, where does the tool excel?

Dave [0:29:54]: I know.

Dave [0:29:54]: I just...

Dave [0:29:55]: My my biggest issue and we were trading messages on this is, like, pride myself I'm being an early adopter, and then I just can't use something other than.

Dave [0:30:04]: Like, I'm just...

Dave [0:30:06]: I don't know if it's, like, being lazy.

Dave [0:30:08]: I feel like I'm just locked in now because it knows so you.

Jess [0:30:12]: Yeah.

Jess [0:30:12]: It's...

Jess [0:30:13]: It's better than anything outside of other.

Jess [0:30:17]: Like, it it depends on you somebody...

Dave [0:30:20]: Maybe we're recording this the week of Christmas.

Dave [0:30:22]: Somebody told me, like, a month ago I was like, oh, Gemini has been so much better than chad For me lately.

Dave [0:30:28]: And I I started using Gemini, and I even exported all my history from chat.

Dave [0:30:33]: I said tell me everything you know about me, which is creepy as fuck.

Dave [0:30:36]: Like, if you ever wanted to exploit me, like, the level of information that Chat Has was insane.

Jess [0:30:42]: So you extracted all of that, and then you trained it use...

Jess [0:30:45]: Yeah.

Dave [0:30:46]: And I gave it the Gemini, but there's something about the way Gemini and I wrote, like, really annoyed me.

Dave [0:30:51]: I'm sure I could edit it out.

Dave [0:30:52]: And so I just...

Dave [0:30:53]: This is so classic.

Dave [0:30:54]: Like, I just didn't wanna deal with, like, setting up the new tool, and so I just went back to, and I like, yeah.

Dave [0:30:59]: That's that's where I'm gonna be stuck for a little bit, but that's that's meaningful fault.

Jess [0:31:03]: Until you see, like, now now don't you see, like, a different use.

Jess [0:31:06]: Case with Notebook Eleven sure.

Dave [0:31:08]: No.

Dave [0:31:08]: For sure.

Dave [0:31:09]: No This is a this is a real thing last recently, today's as recently as, like, last Thursday.

Dave [0:31:13]: I was on this camp where I was like, man, I need to build and, like, I feel like I should do this.

Dave [0:31:20]: I was, like, I wanna build, like, this brain for our team for our company because, like, Yep.

Dave [0:31:25]: I've been here the longest.

Dave [0:31:26]: I know the company.

Dave [0:31:27]: It's my thing.

Dave [0:31:28]: Like, you know what I mean?

Dave [0:31:29]: Like, yeah.

Dave [0:31:30]: That's an amazing resource.

Dave [0:31:31]: And so I know what our Ic is.

Dave [0:31:32]: And I know what this is in the tone of voice and this and I'm like, there's gotta be something.

Dave [0:31:36]: Like, are we...

Dave [0:31:37]: We are not using Ai, like, strong enough as a company.

Jess [0:31:41]: Yes.

Dave [0:31:41]: There's gotta be something.

Dave [0:31:42]: And I was all set to, like, I had all the docs laid out, and I was just gonna build a custom Gp, and then I talked to you.

Dave [0:31:48]: When you walk me through your whole thing, and I'm like, oh, no, actually, this needs to be done in Notebook Edmonds.

Dave [0:31:53]: I think...

Dave [0:31:53]: Yes.

Dave [0:31:54]: That's one of my my projects right now.

Dave [0:31:56]: And I think this is a perfect example of them.

Dave [0:31:58]: This isn't, like, a sexy use case or anything.

Dave [0:32:00]: But when you talk about, like, ideas that make a ton of sense for marketing, all of your notes, like voice of the customer, why you win customers, you know, churn customers, all that stuff.

Dave [0:32:09]: Imagine all of that in, like, a a notebook?

Jess [0:32:13]: Yes.

Dave [0:32:13]: Three you as a marketer is insane.

Jess [0:32:15]: Yeah.

Jess [0:32:15]: It's really cool.

Jess [0:32:16]: And and it really depends on like, what you're also trying to extract from that.

Jess [0:32:21]: Right?

Jess [0:32:21]: And that's where sometimes a custom Gp can make perfect sense and sometimes where No makes perfect sense.

Jess [0:32:27]: You know?

Dave [0:32:27]: How do you do the new tool is worth your time.

Jess [0:32:30]: That's my job.

Jess [0:32:30]: Right?

Jess [0:32:30]: So that's what I'm hoping to do for for others is like to do that research and figure out, like, is this just, like a cloud versus Gp?

Jess [0:32:37]: Or where is that point where the tool is just another tool, but just does the same thing, but just another brand doing it.

Jess [0:32:44]: Versus a tool that actually can do something better than the tool that you're just using on on a day to day in different ways.

Jess [0:32:52]: And I think that is a hard part, and that's why I I I write about this in the prompt where I try to do that research because marketers don't have a ton of time to be doing this and learning.

Jess [0:33:01]: Yeah.

Jess [0:33:01]: All of these tools to figure out what they're really good at versus, you know, what they're already using.

Jess [0:33:06]: And I try to do that where I can kinda parse that out and say, like, this is really good if you're trying to do this.

Jess [0:33:12]: Use these three tools together if you wanna get the best output for, like, one thing I've noticed is like, using Gen spark to create a slide template has really helped with, like, Gamma output.

Jess [0:33:24]: Because Gamma like, a rendering tool.

Jess [0:33:26]: It makes it really pretty, but Gen sparks really good at, like, it's literally follows directions perfectly.

Jess [0:33:32]: It uses Json.

Jess [0:33:33]: So if you give it...

Jess [0:33:34]: If you combine the two, you'll get actually get a better output.

Jess [0:33:37]: So that's also something that I've been experimenting with.

Jess [0:33:40]: But I think the key is to, like, always just work backwards from what what it is that you're trying to solve and then figuring out what tools the best at doing that one thing.

Dave [0:33:49]: Yeah.

Dave [0:33:49]: I love what you said.

Dave [0:33:50]: I love that you think it's your job in this role to, like, find those tools and educate people on.

Dave [0:33:55]: I think that's great.

Dave [0:33:55]: That would make for, like, the best newsletter, like, if the prompt is truly that and, like, all your stuff is, I think that...

Dave [0:34:01]: That's great.

Dave [0:34:01]: And then Yeah.

Dave [0:34:02]: Like, yeah, I'm I'm not...

Dave [0:34:04]: This is my job to figure these things out.

Jess [0:34:07]: Yeah.

Jess [0:34:07]: And to talk to other and and learn about what it is that they're doing.

Jess [0:34:10]: I mean, that's where, like, I think the community sharing point with, like, Dash, you know, I've used lovable on in so many different ways.

Jess [0:34:17]: But to use it in that way, you know?

Dave [0:34:19]: Right now, there's a lot of people that listen my guess.

Dave [0:34:21]: I would like you to email email jess@exitfive.com.

Dave [0:34:26]: If you have the noble bullshit, if you have a practical and specific use of Ai inside of your company, I would love to have, like, three to five people reach out.

Dave [0:34:39]: More than more people reach out, but maybe get a message suggest.

Dave [0:34:41]: And then in some point in q one, you all can link up, and we can make some content around that because I think another thing is like that would that would be an amazing.

Dave [0:34:49]: I think for you, like, doing more podcast stuff as an example.

Dave [0:34:52]: It's like, how can we create more high leverage conversations for you.

Dave [0:34:56]: And so it's like, alright.

Dave [0:34:57]: You're gonna spend an hour with someone like Ada asha who's just done a bunch of Ai stuff inside of her company.

Dave [0:35:03]: You two and refund things.

Dave [0:35:04]: We record it.

Dave [0:35:05]: We get an hour worth of that conversation.

Dave [0:35:07]: There's clips.

Dave [0:35:08]: There's transcripts, like, imagine the leverage from doing those.

Dave [0:35:10]: So.

Jess [0:35:11]: And I think that that's the really helpful stuff.

Jess [0:35:13]: Like I know that when I was, you know, trying to learn, it's really hard to find actual helpful content.

Jess [0:35:19]: And that's why I always push so hard Dave on, like, just making sure that, like, what I'm writing is something that somebody like me could go and take and it's actionable.

Jess [0:35:28]: They can actually do something with it.

Jess [0:35:29]: I think that's that's that Yeah.

Jess [0:35:31]: Use case, that's really helpful to to marketers.

Dave [0:35:34]: This is interesting.

Dave [0:35:35]: Clicks on the Google ten blue on this is on Ai and s.

Jess [0:35:38]: On Ai n Seo.

Jess [0:35:39]: Yeah.

Jess [0:35:39]: This is a good one.

Jess [0:35:40]: We should touch on this.

Dave [0:35:41]: Clicks on the Google ten blue.

Dave [0:35:42]: This is on Ai and S seo.

Dave [0:35:44]: Clicks on the Google ten blue links are not going down.

Dave [0:35:46]: Yeah.

Dave [0:35:47]: Boeing is relatively fell at give or take five percent.

Jess [0:35:50]: Yeah.

Jess [0:35:50]: Back to your, like, where do you wanna invest more.

Jess [0:35:52]: Right?

Jess [0:35:53]: And I'm thinking about it in terms for us at Exit Five, which you know, we've been talking a lot about Seo and Ae and what's our approach there?

Dave [0:36:02]: We plug your source for that?

Jess [0:36:03]: Yes.

Jess [0:36:03]: So this is through graphite, the Ceo of Graphite, released a report on this, and I was listening to him on a podcast, marketing against the grain.

Jess [0:36:16]: Kieran, en kip.

Jess [0:36:18]: And this was some really interesting insights on Ae and Seo, and what the data is telling us.

Jess [0:36:28]: So essentially, the the summary is here is that where we've been hearing, like, Seo dead Seo is dead, just not the case.

Jess [0:36:36]: You know, we've been talking about a lot of this internally ourselves where, like, the same basic foundational Seo tactics are still really viable.

Jess [0:36:45]: They're still really important.

Jess [0:36:46]: It still remains a critical channel despite Ai, and that's where graphite seeing the data I'm talking about this.

Jess [0:36:52]: But doesn't mean that you should stop doing, you know, certain Seo efforts to focus on Ae seo efforts, and it also depends on the stage of your business with your seed stage, early stage, late stage, also, all of that matters.

Jess [0:37:07]: But It's more of that Ae is a layered strategy.

Jess [0:37:11]: It is on top of Seo.

Dave [0:37:14]: So you read that, like, hey, people are still using Google.

Jess [0:37:17]: Yes.

Jess [0:37:17]: Yeah.

Jess [0:37:18]: And that's...

Jess [0:37:19]: I mean, look, clicks are down and you...

Jess [0:37:21]: It's hard because we'll always hear about that aspect of it.

Jess [0:37:25]: Clicks can be down for some businesses for some businesses, they're not.

Jess [0:37:28]: I mean, across the board, though, what the data was showing was that generally, those links are still being used, and then, you know, granted, like, L m's are growing a hundred percent year over year.

Jess [0:37:38]: So we should have this conversation again in six months and see if it's still the same.

Jess [0:37:41]: But right now, if you're a seed stage founder, probably don't spend a ton of time here because it's really hard to do it and it and it can take time.

Jess [0:37:50]: But if you're in that a, you know, series a series b stage, that's when you really need to start upping your investments in Seo and Ae and having a hybrid strategy across the two.

Jess [0:38:01]: However, what's really interesting though, and I've experienced this myself personally when I'm doing research on tools in Ll.

Jess [0:38:10]: But with Ae, this is different.

Jess [0:38:12]: If you are an early founder, you actually because of the way like, there is more...

Jess [0:38:18]: When someone is talking about your brand, not just you talking about your brand, you can end up in an answer in an Ll because of that.

Jess [0:38:26]: So if you're listed in a publication somewhere, somebody mentions your startup up that you can be...

Jess [0:38:32]: You could show up under that query in an L pretty quickly.

Jess [0:38:35]: So it's different with Ae in early stage companies.

Jess [0:38:38]: And and you can see those results right away.

Jess [0:38:42]: So that's where like, the P r aspect of things is also you know, really important.

Jess [0:38:46]: That's what they were talking about, and it was...

Jess [0:38:48]: It's really interesting to to hear about that.

Jess [0:38:50]: And that's where I was introduced to tools I've never heard of through L and a lot of them are smaller companies or start.

Jess [0:38:58]: So there's definitely a play there.

Dave [0:39:00]: I like that and shout up to kick keep and caring, that's a that's a good resource.

Dave [0:39:04]: This is an area where I feel like we can't do enough content right now.

Dave [0:39:06]: If if people didn't have specific examples of, like, Ae and Seo and and all that stuff.

Dave [0:39:13]: It's it's a popular topic I'm glad though to hear my takeaway is, like, the same principles are gonna apply, which is, like, if you make content that is interesting relevant useful to someone, it's gonna it's gonna show up.

Dave [0:39:23]: Okay.

Dave [0:39:24]: Anything that, like, you wanted to hit on here that I should before I jump to do...

Dave [0:39:29]: We'll do questions that we're gonna wrap.

Jess [0:39:31]: Oh, there was one question that was pretty cool that I like that was, like, how's your adjustment been, you know, working with e five and anything different or interesting in how we work.

Jess [0:39:40]: Yes.

Jess [0:39:40]: Yeah.

Jess [0:39:41]: So one, it's a role like I've never had before.

Jess [0:39:44]: Which is really cool because San not in working with the Exit Five team has been great, but also, like, the entire Exit Five ecosystem in network.

Jess [0:39:51]: And I'm fortunate that, like, literally what I work on every day like, things that I really enjoy doing.

Jess [0:39:56]: So I'm very lucky in that, and then I get to have a platform to also then, like, share that publicly with people and help other people.

Jess [0:40:04]: So it's like, it's checking all the boxes from me you where I'm in an in house marketing role but then I'm also getting to dive into Ai, but then I can also publicly share about it and help other people do it, and, you know, I just enjoy doing all those things.

Jess [0:40:15]: But what's really cool and what's different is that when you have a founder who gets marketing and everybody knew, my founder gets marketing, but, like, who was when do you ever have, like, a Ceo or founder that was a former Cmo.

Jess [0:40:28]: You don't have that happen off, and it's kinda fun.

Jess [0:40:30]: It's like when we were talking about doing those video ads.

Jess [0:40:33]: And you were like, we don't...

Jess [0:40:35]: You you said it before I even said it.

Jess [0:40:37]: You're like, we don't need, you know, to see the Roi I get this as a brand play.

Jess [0:40:41]: It's like, that's nice.

Dave [0:40:43]: Well, have even approach it from a marketing standpoint.

Dave [0:40:46]: This was like, hey, I have this idea.

Dave [0:40:47]: Like, we have a strong brand, meaning, like, I think people in our space know we are.

Dave [0:40:51]: Yeah.

Dave [0:40:51]: If we made a bunch of, like, on and good and entertaining videos like, people would like that, and it would work.

Jess [0:40:58]: All doesn't always have to be...

Dave [0:41:00]: Oh, didn't it feel like roughly worth spending?

Dave [0:41:03]: I don't know, whatever we spent on it.

Dave [0:41:06]: Yeah, It did.

Dave [0:41:06]: So I think part of that.

Dave [0:41:08]: Also, it's not just the founder thing.

Dave [0:41:10]: Like, I think part of it is just, like, confidence in it feels good to be in charge.

Dave [0:41:13]: And I think I think

Jess [0:41:16]: that's what it is.

Dave [0:41:17]: In sometimes it in past roles.

Dave [0:41:18]: I think, like, I I got a lot responsibility, like, pretty young and I had no experience and had no wisdom and, like, you just second guess yourself all the time then.

Dave [0:41:28]: And so, like, I don't have the confidence of that I do now and be like, yeah, I don't know.

Dave [0:41:32]: It just just feels right.

Dave [0:41:33]: Like, at that C, the Michael of thing I told you about.

Dave [0:41:36]: Yeah.

Dave [0:41:36]: The link.

Dave [0:41:37]: It's great.

Dave [0:41:38]: But he was just talking about, like, how so many times the big decisions and, like, I did.

Dave [0:41:41]: Just...

Dave [0:41:41]: It was just a gut feeling and just felt like, if there's no mentor.

Dave [0:41:44]: There's no road roadmap.

Dave [0:41:45]: And I think it's Yeah.

Dave [0:41:47]: Liberating be, like, it's hard to do good marketing.

Dave [0:41:50]: Also when, like, everything you do is gonna be second guess by someone else in management.

Dave [0:41:53]: Right?

Jess [0:41:54]: Yeah.

Jess [0:41:54]: I mean, a lot of the times where folks are handcuffed to not doing good marketing.

Jess [0:41:58]: That's what happens.

Jess [0:41:59]: If when you have to prove every dollar and everything.

Jess [0:42:01]: Guess what you're not gonna be doing.

Jess [0:42:02]: Really important brand usually things that are critical to, you know, being able to capture that demand later.

Jess [0:42:09]: So the brand aspect of it is so important, but notoriously hard to attribute.

Jess [0:42:13]: So...

Jess [0:42:13]: Yeah.

Dave [0:42:14]: So, like, I think we're learning.

Dave [0:42:15]: I think we're getting into a working with now.

Dave [0:42:17]: Like, just because just because I feel that way, I'm I'm also not always right.

Dave [0:42:21]: And I think there's a lot of nuance in marketing.

Dave [0:42:23]: And it's just, like, maybe how I I I am learning, and this has been one of the hardest and most rewarding parts about, like, growing this company from one person to seven is, like, there are many ways to achieve the goal.

Dave [0:42:36]: They don't always have to be my way.

Dave [0:42:38]: Dave's way.

Dave [0:42:39]: And so the way Jess might do...

Dave [0:42:40]: Aaron might do it or Dan might might not have been how I would do it, and I'm happy to be like, But we achieved the thing and that's okay.

Jess [0:42:48]: Yes.

Jess [0:42:48]: And that's where our, like, also, which is really nice, but you understand that...

Jess [0:42:53]: Because we're...

Jess [0:42:53]: We also have similar marketing backgrounds we could both be experts in what we think.

Jess [0:42:58]: But you know that my strong skill sets were also on the demand gen side.

Jess [0:43:02]: So that's somewhere where you trust, you know, to bring my expertise to the table on those things, and that's also really helpful.

Dave [0:43:10]: Yeah.

Dave [0:43:10]: Like, I I could just just do that.

Dave [0:43:11]: I get to play with, like, words and arts and props.

Dave [0:43:14]: Alright.

Dave [0:43:16]: That's good.

Dave [0:43:16]: Hey Great job.

Dave [0:43:17]: Great job.

Dave [0:43:17]: Go follow jess, by the way.

Dave [0:43:18]: Should who's gaining followers and every minute, and everybody listen.

Dave [0:43:22]: This could be wrapping up to be a great.

Dave [0:43:23]: Great episode if I do say something.

Dave [0:43:25]: I got a couple of questions.

Dave [0:43:26]: Got a bunch of questions on Linkedin from listeners.

Dave [0:43:29]: This is my favorite one.

Dave [0:43:31]: This wasn't even a question.

Dave [0:43:32]: This is just an Ai statement for a need here.

Dave [0:43:35]: It's fascinating how personal experiences comma like your hip surgery, comma can shape our perspectives, Dave Gerhardt.

Dave [0:43:41]: Awesome.

Dave [0:43:42]: Thank you for that.

Dave [0:43:43]: Thank you for that comment.

Dave [0:43:45]: I'm gonna highlight.

Dave [0:43:46]: I'm and every time we do...

Dave [0:43:47]: We do one of these...

Dave [0:43:48]: What's the question is from V cost.

Dave [0:43:50]: What I'm saying that.

Dave [0:43:51]: Alright.

Dave [0:43:52]: How do you keep creative energy high when you're the face of the brand Burnout is founder led content?

Dave [0:43:57]: I'd love to hear how do you protect your mental space while staying consistent.

Dave [0:44:01]: The way that I answered this one is...

Jess [0:44:04]: I'm curious.

Jess [0:44:04]: I'd like to know too.

Dave [0:44:06]: Ninety nine point nine percent of the time, my answer is, like, just suck it up butter cup.

Dave [0:44:11]: Like, suck it up, like, your life compared to, like, people who are, like, serving in the military at war, doctors, teachers, like, I get to sit in my little office and write words on my mac how hard is my life and so I keep...

Dave [0:44:25]: You know, and I keep that.

Dave [0:44:26]: I honestly, I'm very light Have set.

Dave [0:44:28]: The other thing that he said, Jesse, how do you keep your creative energy high when you're...

Dave [0:44:33]: When you're the whatever.

Dave [0:44:34]: I read that as, like, how do you always keep drain of energy high, and I think that one thing I've learned about myself and from studying others is like, you have to often do it when you don't have that spark.

Dave [0:44:44]: Right?

Dave [0:44:44]: It's like, you gotta write the prompt...

Dave [0:44:46]: That, like, the prompt has to go out next Tuesday, whether or not you're feeling really creatively inspired or not.

Dave [0:44:52]: And it's like...

Dave [0:44:53]: It's so true.

Dave [0:44:54]: Or what it actually means to, like, be able to create.

Dave [0:44:56]: Like, I gotta do this.

Dave [0:44:57]: It's like I gotta write this paper.

Dave [0:44:59]: There's no other way.

Jess [0:45:00]: Yeah.

Jess [0:45:00]: And there are people on the other end of that.

Jess [0:45:02]: Listening and reading that, you know, you hit him at the right time too and it can be really.

Dave [0:45:07]: You...

Dave [0:45:07]: Don't me, like, you sent that out and you got a bunch of responses.

Dave [0:45:10]: Yeah.

Dave [0:45:10]: But Burnout is true in any role.

Dave [0:45:12]: I think, like, anytime Burnt out.

Dave [0:45:13]: I I usually just gotta step away and just change my routine up a little bit.

Dave [0:45:16]: On Board with working out board would won a meeting if Board to work whatever.

Jess [0:45:20]: Mh.

Dave [0:45:21]: It's gotta mix up the order of things thumb up.

Dave [0:45:23]: Yep.

Dave [0:45:23]: One's from Zach, you and I are roughly the same age, so I think this is gonna work.

Dave [0:45:28]: What was your first Ai username.

Dave [0:45:30]: Oh, your He has not be with marketing shocker.

Dave [0:45:34]: If it's inc, you don't don't feel the Mine?

Jess [0:45:37]: No.

Jess [0:45:37]: You're gonna die laughing.

Dave [0:45:39]: Because I feel like your experience was like, fuck the police ninety two.

Jess [0:45:44]: How'd you know?

Jess [0:45:45]: No.

Jess [0:45:46]: It was literally Italian job.

Jess [0:45:49]: You know, the movie?

Dave [0:45:50]: Right, that was just...

Dave [0:45:51]: That's amazing.

Dave [0:45:51]: That's a good big domain.

Dave [0:45:53]: That's a good real estate italian job.

Dave [0:45:55]: That's.

Jess [0:45:56]: Oh, man.

Jess [0:45:56]: Why didn't I do that?

Jess [0:45:57]: Could have bought that?

Dave [0:45:59]: That's really good.

Dave [0:45:59]: Screening was a italian job.

Jess [0:46:01]: Italian job.

Jess [0:46:01]: I look...

Jess [0:46:02]: I wanted a mini Cooper so bad because of that movie.

Jess [0:46:04]: What was your?

Dave [0:46:06]: Oh, mine was Duh Celtic twenty one, but, like, the D and Celtic was not for not for duh, not for babe.

Dave [0:46:13]: It was, like, for the.

Dave [0:46:14]: Just sell.

Jess [0:46:15]: Duh.

Jess [0:46:15]: Yeah.

Jess [0:46:16]: Bring Ai am back.

Dave [0:46:21]: You know, it's funny though.

Dave [0:46:22]: Actually, like, I could totally see something like Aa making it comeback back because

Jess [0:46:26]: literally,

Dave [0:46:27]: the new social suggested.

Dave [0:46:28]: New social network that people talking about these be built is one of, like, actually your friends and imagine you just...

Dave [0:46:34]: I guess that's in Instagram, but I don't wanna be in my on my phone.

Jess [0:46:37]: Yep.

Jess [0:46:37]: I would be on there.

Dave [0:46:39]: Alright.

Dave [0:46:39]: This...

Dave [0:46:40]: I'll I'll let I'll let you answer this one first.

Dave [0:46:42]: Which marketing advice did you give yourself...

Dave [0:46:45]: Which marketing advice did you give five years let you now politely delete?

Jess [0:46:50]: I mean, everything's changing.

Jess [0:46:51]: Trying to think of specifics.

Jess [0:46:53]: I don't know.

Dave [0:46:55]: I have a different way that different of this, which is, like, I actually think the thing that I know now is that everything can work and everything has worked.

Dave [0:47:03]: And so, like, there is not one there playbook, and so I think if I was whether I'm doing marketing for Exit Five or I I started a restaurant tomorrow or it became the Cmo of a sneaker brand, like, everything would be different based on the company, the product, the market, the.

Dave [0:47:20]: The channels that already exist.

Dave [0:47:22]: So like, I don't I what what what what I said was not working five years ago probably was just because I said it because of my current situation in context where, like, I could switch reason and, like that whole that whole product is sold through, like, direct mail and the direct mail is all that matters.

Dave [0:47:38]: And so that would...

Dave [0:47:38]: I don't I don't I don't think it's one definitive take here.

Jess [0:47:43]: Yep.

Jess [0:47:43]: Yep.

Jess [0:47:43]: And I think that that, like, the message there, though is that, like, everything is changing, but also be open to...

Jess [0:47:49]: I'd like if the question was switched.

Jess [0:47:52]: Like, what were you suggesting then that is now still relevant today?

Jess [0:47:55]: Because I think that, like, everything is...

Dave [0:47:59]: Into that one that that what...

Dave [0:48:00]: Yeah.

Dave [0:48:00]: I think a lot of this.

Dave [0:48:02]: I'm now...

Dave [0:48:02]: This the first wave in my career where, like, I feel now, like, I've had enough experience where, like, all the things that are people are saying about Ai and, like, oh, all that matters is brand.

Dave [0:48:11]: And the only thing that matters is community and you need that to be your mode.

Dave [0:48:14]: I'm like, yeah.

Dave [0:48:14]: No kidding.

Jess [0:48:16]: That's good marketing foundational.

Dave [0:48:18]: Business this the last company that I was at ten years ago, and it's, like, yeah.

Dave [0:48:22]: That's the timeless thing now.

Dave [0:48:23]: Okay.

Dave [0:48:24]: We got we gotta wrap.

Dave [0:48:25]: I gotta...

Dave [0:48:25]: I gotta get out of here.

Dave [0:48:26]: You gotta go.

Dave [0:48:26]: I'm a end on one question.

Dave [0:48:28]: You have a, a just over one year old.

Dave [0:48:31]: What Did you get him.

Dave [0:48:32]: What...

Dave [0:48:33]: What's his big...

Dave [0:48:33]: What's...

Dave [0:48:34]: What's his big gift for Christmas?

Jess [0:48:36]: Oh, you know what he loves?

Jess [0:48:37]: Such a boy.

Jess [0:48:38]: Trucks.

Jess [0:48:38]: Yeah trucks.

Jess [0:48:40]: I'm for the wheels, the better.

Dave [0:48:42]: He's the cutest thing ever though?

Dave [0:48:43]: I'd say big truck?

Dave [0:48:44]: That's it's

Jess [0:48:45]: just a big, like, like, a garbage truck or like a construction truck, like a dump truck.

Dave [0:48:51]: Yeah.

Dave [0:48:51]: Love that.

Dave [0:48:52]: Alright.

Dave [0:48:52]: We're out of here.

Dave [0:48:53]: Have a great great Christmas.

Dave [0:48:54]: Great holidays everybody.

Jess [0:48:55]: Me, Dave?

Dave [0:48:56]: I'm, Dave Gerhardt.

Dave [0:48:57]: This is Jess Lytle she's head of marketing at Exit Five.

Dave [0:48:59]: Send her no Jess at exitfive.com.

Dave [0:49:01]: Find her on Linkedin, get all of her stuff if you wanna get smarter about Ai and learn every week about someone who's ob obsessed over these tools and studying them so you're gonna get better at your job.

Dave [0:49:10]: Go subscribe to the prompt we'll have links to all that follow jess on Linkedin.

Dave [0:49:14]: And we'll make you a recurring guests.

Dave [0:49:16]: Alright, Jess.

Jess [0:49:18]: Love it.

Jess [0:49:18]: Bye.

Dave [0:49:23]: Hey.

Dave [0:49:23]: Thanks for listening to this podcast.

Dave [0:49:24]: If you like this episode.

Dave [0:49:26]: Do you know what?

Dave [0:49:26]: I'm not even gonna ask you to subscribe and leave a review because I don't really care about that.

Dave [0:49:31]: I have something better for you.

Dave [0:49:32]: So we've built the number one private community for B2B marketers at Exit Five, and you can go and check that out instead of leaving a rating a review.

Dave [0:49:40]: Go check it out right now on our website exitfive.com.

Dave [0:49:44]: Our mission at Exit Five is to help you grow your career in B2B marketing.

Dave [0:49:47]: And there's no better place to do that than with us at Exit Five.

Dave [0:49:51]: There's nearly five thousand members now in our community.

Dave [0:49:54]: People are in there posting every day asking questions about things like marketing planning, ideas, inspiration asking questions and getting feedback from your peers, building your own network of marketers who are doing the same thing you are, so you can have a peer group.

Dave [0:50:07]: Or maybe just venting about your boss when you need to get in there and get something off your chest.

Dave [0:50:12]: It's a hundred percent free to join for seven days so you can go and check it out risk free, and then there's a small annual fee to pay if you wanna become a member for the year.

Dave [0:50:21]: Go check it out, learn more, exitfive.com and I will see you over there in the community.

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