#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

• Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
• How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
• How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

• (00:00) - - Intro to Jen
• (05:38) - - Why You Should Have a Mentor and How To Get One
• (07:28) - - Sales Experiences and Becoming a Chief Evangelist
• (10:59) - - Making the Lead from Side Hustle to Full Time
• (15:26) - - Why Your Career Experiences Should Be Diverse
• (18:50) - - The Shallow Impact of Diversity Panels
• (24:17) - - How Jen Built Her Personal Brand
• (27:38) - - Creating Unscripted Content that’s Still Clear
• (31:10) - - Being Authentic in Marketing
• (36:05) - - Don’t Use Templates for Customer Conversations
• (42:27) - - Strong Relationships Between Product Marketing and Sales
• (43:14) - - Being Customer-Centric
• (48:36) - - Why You Need to be a Good Storyteller
• (50:25) - - Challenges of Data Analysis

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