Recent Episodes
How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)
#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measur…
How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)
#238: Brand | In this episode, Dave sits down with Dmitry Shamis, former Head of Brand at HubSpot and now founder of Oh Snap, to talk about what brand really means in B2B and why so many teams are st…
B2B Doesn’t Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong
#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuat…
The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success
#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strateg…
The 7 Marketing Metrics Every B2B Leader Should Report On
In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led market…
Mastering Messaging, Copy, and Clarity with Emma Stratton
#234: Messaging | In this episode, Dave sits down with Emma Stratton, founder of Punchy, to break down what great B2B messaging actually looks like – and how to get it right. Emma has worked with hun…
Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale)
#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagemen…
We Audited 100+ B2B Websites – Here’s What We Learned (with Talia Wolf)
#230: Messaging | In this episode, Matt sits down with Talia Wolf, founder and CEO of GetUplift, to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-…
Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing
#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype), Ido Mart (CMO at Manychat), and Kimberly Storin (CMO at Zayo) for a live CMO panel discussion at Exi…
LinkedIn Ads & Strategy for B2B with Anthony Blatner
#228: Growth | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn…
The B2B Event Playbook: Building Revenue-Driving Events in 2025
#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Itera…
What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words
#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so the…